Apple's iconic packaging is just about to change and it's due to regulations that are challenging all brands to rething their packaging.- What Apple’s “carbon neutral” mark looked like—and why it’s being phased out globally- How new EU regulations are tightening claims and pushing brands to rethink sustainability messaging- Why this matters beyond Apple—any brand calling itself eco-friendly needs to pay attention- What replaces the carbon neutral badge? Is transparency the new luxury?This isn’t just about aesthetics—it’s about trust, compliance, and the packaging of the future.Curious? Let’s peel back the layers and decode the shift.Work with guys:Evelio - https://www.IDPdirect.comCory - https://www.atlanticpkg.comAdam - http://www.labelkingcorp.comNeed to manage your packaging specs for EPR regulation? go to https://www.Specright.comCheck out https://www.Smartsolve.com Packaging Dissolve your waste, not your standards.

If flexible packaging isn’t recyclable today why do brands insist on calling it sustainable?Today on Packaging Today, K-Pack Demon Hunters Evelio, Cory, and Adam dive into a critical turning point for flexible packaging recycling in the U.S. with the launch of the U.S. Flexible Film Initiative (USFFI) a coalition of CPG giants like General Mills, PepsiCo, Nestlé, and more, aiming to finally make scalable recycling for flexible films a reality.We break down:What USFFI is actually doing and yes, they’re funding MRFs to get flexible packaging recycled. The biggest infrastructure gaps: Only ~2% of U.S. households can recycle flexible film curbside right now. The friction points consumers face: from tangling in sorting machines to multi-layer barriers that defy recycling. Why California is ground zero thanks to its aggressive EPR mandates and SB54 requirements for recycling rates. We’ll challenge the snack pouch assumptions, ask whether these programs are real solutions or just expensive PR and predict whether real recycling for flexible films can ever match consumer convenience.Work with guys:Evelio - https://www.IDPdirect.comCory - https://www.atlanticpkg.comAdam - http://www.labelkingcorp.comWant packaging that dissolves? check out https://www.Smartsolve.comNeed to manage your packaging specs for EPR regulation? go to https://www.Specright.com

Is the marketplace shrinking—or are boxmakers simply boxed in? This episode of Packaging Today dives deep with Bloomberg analyst Ryan Fox to decode the alarming year-over-year slide in cardboard packaging—and what it says about consumer behavior, the economy, and sustainability.What you’ll hear:Why cardboard shipments are the unconventional economic red flag everyone should be watchingHow tariffs and inventory freeze cycles are skewing demand—but not telling the full storyThe ripple effect: What a box shortage could mean for brands, designers, and your living roomWhy smarter packaging isn’t optional it’s survivalTune in as Evelio, Cory, and Adam push past headlines and ask Ryan: What are you missing?Work with guys:Evelio - https://www.IDPdirect.comCory - https://www.atlanticpkg.comAdam - http://www.labelkingcorp.comWant packaging that dissolves? check out https://www.Smartsolve.comNeed to manage your packaging spoecs for EPR regulation? go to https://www.Specright.com

Join hosts Evelio Mattos, Cory Connors, and Adam Peek as they break down the latest packaging news and share a step-by-step guide on how startups can design packaging that stands out in today’s market. Learn how to choose the right materials, create cost-effective designs, and build packaging that tells your brand story while meeting sustainability goals. Perfect for new business owners, entrepreneurs, and creators ready to launch with packaging that sells.

Discover the strange but lucrative world of flipping empty luxury packaging. From Loewe bags to Chanel boxes, people are reselling what most of us throw away for hundreds online. Learn why buyers pay top dollar for used packaging, how this resale economy works, and what designers and brands can take away from it to add value, boost sustainability, and create collectible packaging experiences.

Engine Organic Gin's packaging design is gassed up and ready to disrupt your bar cart. Today on Packaging Today, Evelio, Cory, and Adam break down the bold branding move that puts high-end gin in what looks like a motor oil can and why it works.We’ll dive into:Why Engine Gin’s packaging stands out in a saturated spirits shelfThe psychology behind unexpected formatsOther brands taking wild risks with form, function, and storytellingPlus: What lessons can luxury, beauty, and CPG brands steal from this petrol-powered bottle?It’s Pack of the Week, and Engine Gin just might run away with the win.

You’ve been lied to. That compostable bag? Not compostable. That “recyclable” pouch? Only in your dreams.In this episode of Packaging Today, Adam Peek and Evelio Mattos blow the lid off the biggest packaging myths brands and consumers still believe and expose the truth behind so-called “sustainable” materials.From fake eco claims to greenwashed innovation, we’re naming names and breaking down how to design smarter, legally compliant packaging that doesn’t destroy trust (or the planet).💥 Plus, we launch a new segment: Liar, Liar, Pack on Fire 🔥The game where we test 3 viral packs and vote: Sustainable solution or pure BS?🎯 What you'll learn:How to spot and fix greenwashing in your packagingThe myths hurting your brand’s reputationHow to ask your suppliers the right questionsThis isn’t about shame, it’s about getting real.#packaging

Today, we reveal the Label King of Utah, the behind-the-scenes powerhouse who's printing labels. But here's the real question:Is a label considered packaging?Evelio and Adam dig deep into the wild world of labels:Why they’re often overlooked in packaging strategyWhen a label is packaging… and when it’s just decorationThe sustainability questions brands should be asking label printersAnd how this Utah-based king of stick-ons built a label empireThis episode peels back the layers (literally) to reveal the sticky truth about what gets counted in EPR reporting, supply chain compliance, and circular design — and what doesn’t.👑 Come for the crown. Stay for the stickers/labels.Labels just got interesting.💬 Drop a comment: Is a label packaging or not? Let’s settle this.

Today on Packaging Today, Evelio Mattos and Adam Peek are joined by Matthew Wright, the founder of Specright, to uncover a critical but overlooked tool in EPR compliance: specifications management.As states roll out Extended Producer Responsibility laws, brands need accurate reporting and traceability more than ever. Overly complex packaging, multiple tiers of material, and diverse supply chains make data collection a nightmare—unless you're using a platform built for it.In this episode, we’ll explore:What EPR means for suppliers and brands and how confusion around packaging specifications can drive up fees.How centralized spec management platforms (like Specright) help streamline BOM reporting, automatically tracking materials, weights, and flows.Real-world examples of teams avoiding duplicate paperwork, pinpointing problematic materials, and filing returns before deadlines.Why spec data from adhesives and handles to marcom labels and flexible films is foundational to EPR success.Whether you’re a designer, supplier, CPG exec, or sustainability lead, this is the episode you need to watch to ensure your packaging future is built on solid data not guesses.Learn more at www.Specright.com#EPR #packaging

3 packs enter, 1 pack leaves.This isn’t your usual polite packaging panel — this is an all-out brawl. Each host enters the ring with their contender for best packaging of the week. From genius sustainability plays to outrageous luxury flexes, only one design will be crowned victorious.👊 Evelio. Cory. Adam.Each brings one pack.We debate. We defend. We dissect.And at the end — only one survives the chaos to claim the crown.If you love clever design, bold branding, and a little bit of packaging smack talk, you’re in the right place.It’s packaging. But make it war.💥 Watch till the end to see who gets knocked out and who reigns as PACK OF THE WEEK.Want to vote for next week’s winner? Drop your pick in the comments.#PackagingDesign #PackoftheWeek