DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.

Let's design your packaging -   / eveliomattos  Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn’t your typical “green” material. Woamy has developed a foam that mimics the directional strength of wood, is crafted entirely from FSC-certified cellulose, and is held together with water. No glues. No plastic. Just air and pulp.We unpack how layering this material changes everything from load-bearing strength to flexibility, making it a top contender for replacing EPS, EVA, and other foams. And yes, it’s technically edible (don’t worry, Evelio didn’t eat it on air). The Woamy team shares how they’ve already started replacing protective packaging in luxury products and where they see the most impact for brands that actually care about circular design.3 Things You’ll Learn:1. Why directional strength matters in foam packaging—and how it mimics wood.2. How Woamy achieves high performance with zero plastic and 90% air.3. What to consider when switching from EPS or EVA to recyclable cellulose foam.Mentions & Links:Woamy – https://woamy.com/FSC (Forest Stewardship Council) – https://fsc.org/IDP Direct – https://idpdirect.com/LinkedIn (Evelio Mattos) –   / eveliomattos  

Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance cultural authenticity with broad market appeal. This is a masterclass in packaging strategy, brand positioning, and knowing when consumer feedback trumps your gut—or when it doesn’t.

Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.

What will change in 2025 for packaging design and what concerns should brands have?

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention.

Trump won, now what? How will his regulations change packaging?

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Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier.

Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design.

Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community.

Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold.

Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market.

Tune into the full episode to explore further insights into cereal packaging and discover how brands can harness creativity and innovation in this competitive space. Subscribe for more thought-provoking episodes from Packaging Unboxed.

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Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experience. Chad's expertise extends from initial brand strategy through to the final production, ensuring every detail contributes to the overarching story of the brand.

In this insightful episode of "Packaging Unboxed," host Evelio Mattos engages with renowned packaging designer Chad Michael, revealing the intricacies of spirit brand design. Chad, who has spent ten years developing unique, story-driven spirit brands, shares his philosophy of creating bespoke packaging that captivates from a distance and continues to unfold up close. He discusses the importance of narrative in design, and how he strives for style distinctiveness with each project, never repeating past designs. Chad's current ventures extend beyond traditional packaging, exploring avenues like video storytelling and the use of innovative materials.

Chad's methodical approach to design is deeply rooted in narrative development, supported by an exceptional command of copywriting. Throughout the conversation, the pair touch upon topics like balancing intricate designs with clean aesthetics, and the challenges and joys of working with different spirits, from bourbon to tequila. Drawing inspiration from various sources, Chad emphasizes the importance of a strong brand story as the foundation for creative package design and overall customer experience.

Stay tuned for more captivating episodes of "Packaging Unboxed."

Episode Summary:Key Takeaways:Notable Quotes:Resources: