In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.

Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling.

Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.

You’ll learn:

• The structural secrets behind influencer kits that go viral

• How to layer unboxing moments for maximum retention

• Why print finishes, materials, and afterlife design matter

• How to turn a PR box into a media campaign

Perfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable.

🎧 Listen now on Packaging Unboxd with Evelio Mattos.

Work with EVELIO MATTOS www.IDPdirect.com

After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down.

Why? Because AI changed everything.

In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free.

Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not pick up a camera ever again.

You’ll Learn:

• Why AI became the turning point after 30 years in business

• How photography skills transfer to AI image generation

• The real creative value behind “prompting”

• How brands are responding to AI-made visuals

• The future of design studios in the age of AI

DM Evelio to design your packaging: https://www.linkedin.com/in/eveliomattos/Are you making these packaging design mistakes?In this episode of Packaging Unboxd, 13 of the world’s top packaging designers from New York, London, Melbourne, and beyond share the worst packaging design mistakes they still see and exactly how to avoid them.If you're a young packaging designer, a freelance creative, or a startup founder designing your first product, this episode is your playbook to avoid common (and costly) design errors. From bad color contrast to category code overkill, to Pantone and Adobe color licensing fails, these are the real mistakes killing shelf impact and brand success.

Let's design your packaging -   / eveliomattos  Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn’t your typical “green” material. Woamy has developed a foam that mimics the directional strength of wood, is crafted entirely from FSC-certified cellulose, and is held together with water. No glues. No plastic. Just air and pulp.We unpack how layering this material changes everything from load-bearing strength to flexibility, making it a top contender for replacing EPS, EVA, and other foams. And yes, it’s technically edible (don’t worry, Evelio didn’t eat it on air). The Woamy team shares how they’ve already started replacing protective packaging in luxury products and where they see the most impact for brands that actually care about circular design.3 Things You’ll Learn:1. Why directional strength matters in foam packaging—and how it mimics wood.2. How Woamy achieves high performance with zero plastic and 90% air.3. What to consider when switching from EPS or EVA to recyclable cellulose foam.Mentions & Links:Woamy – https://woamy.com/FSC (Forest Stewardship Council) – https://fsc.org/IDP Direct – https://idpdirect.com/LinkedIn (Evelio Mattos) –   / eveliomattos  

Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance cultural authenticity with broad market appeal. This is a masterclass in packaging strategy, brand positioning, and knowing when consumer feedback trumps your gut—or when it doesn’t.

Struggling to make your packaging stand out on crowded shelves? In this episode of Packaging Unboxd, we break down two major redesigns by Chase Design Group—Dorot Gardens, a frozen garlic and herb brand that had to solve the problem of being invisible in the freezer aisle, and Tombstone Pizza, a refresh that modernized the brand while keeping its bold attitude intact. Learn how smart design choices, from color strategy to shelf visibility, can transform a product’s success. Whether you're a designer or launching a CPG brand, this episode delivers insights you can use today.

What will change in 2025 for packaging design and what concerns should brands have?

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention.

Trump won, now what? How will his regulations change packaging?

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