April Garcia's PivotMe

On PivotMe today, we talk to Justin Donald! Entrepreneur Magazine calls him the "Warren Buffett of Lifestyle Investing." He is the founder of The Lifestyle Investor and a master of low-risk cash flow investing. He's also the author of The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom, and the book is now in the top 1% of all books ever sold.

Justin shares his journey and how he pivoted from a corporate career, designed his peer group, and established a successful business. In this episode, we discuss the power of giving yourself permission to start again, learn, and grow in a different way than you're used to.

Listen in to learn how to let go of indecisiveness and start making decisions even if they lead to failure. You will also learn how to overcome the fear of rejection and the negative stories you tell yourself and take advantage of opportunities.

Pivotal Questions Asked:

• [08:57] When you decided to pivot from your corporate job, were people supportive of that?

• [12:26] Did you struggle with the identity switch when you pivoted?

• [37:10] When did you decide that you're going to teach other people how to do what you do?

• [41:15] Have you sat back and appreciated how the thing that you're teaching people to do will forever change their lives and their families lives?

• [42:51] What's something that you don't have to do anymore because of the business you've created?

• [44:29] What almost stopped your success from happening?

• [48:37] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

• [03:39] How looking inward to find clarity allowed Justin to pivot to things that light him up.

• [09:15] The challenges he faced when he transitioned from his corporate job to entrepreneurship.

• [12:37] The magic of giving yourself permission to start over, learn, and grow from your current life.

• [23:59] How he overcame the fear of rejection and learned to get people in the right season.

• [30:17] How he learned to become a savvy entrepreneur and created time for himself and his family.

• [37:23] Why Justin wrote a book to teach people about passive income and financial freedom.

• [41:23] How to avoid getting stuck in consumerism and focus on creating impact by pouring into others.

• [43:06] Why he delegates tasks he doesn't enjoy and focuses his energy on things that light him up.

• [46:17] Learn not to fear failure because it teaches you how to improve.

Quotes:

• "You may not know what the best decision is until you make a decision that allows you to enter a third door that didn't exist until you made that first decision."- Justin [08:48]

• "If you're struggling with rejection, it's because of the story you tell yourself about rejection."- April [25:55]

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Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

Website: https://www.pivot-me.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

Are you a subject matter expert who loves talking about your expertise but hates talking about the business of your business? So, you help people and make their lives better but hate sales. Imagine if you got comfortable talking about the sales side of your business, you'd do more in the marketplace and get paid well for it.

In this episode, April talks about the art of making an offer, the correct pricing method, and knowing your anti-avatar. She explains how to be bold when asking for business if you can legitimately solve your prospect's problem and add value to them.

Listen in to learn how to stop with spontaneous discounting and correctly price your services without overextending yourself.

In This Episode You Will Learn:

• [02:37] A recap of what we've covered in the earlier parts of the Sales Series!

• [04:38] The importance of knowing your anti-avatar, the people you don't want to help.

• [09:29] Communicate your anti-avatar to your team so you don't serve them the same way as your avatar.

• [10:40] Mistakes you make when making the offer and how to avoid them to expand your impact.

• [16:14] How to properly articulate the A to B journey for your prospects and make an offer.

• [18:31] How to stop the spontaneous discounting by pretending you don't own your business and being your biggest fan.

• [22:34] A recap of what we discussed in today's episode!

Quotes:

• "Just like your avatar, you're going to have an anti-avatar, the people you don't want to help."- April [04:40]

• "If you can legitimately solve someone's problem, then you should make an offer to them."- April [12:33]

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

Website: https://www.pivot-me.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

What are you most afraid of, success or failure? When success starts getting close and feeling real, the fear of success intensifies and becomes as big as the fear of failure, if not more. But until when are you going to let excuses keep you playing small and staying safe?

In this episode, April talks about the fear of success as one of the many flavors of self-sabotage. She explains the five questions people afraid of success keep asking themselves and why you need to recognize them as gateways to self-sabotage.

Listen in to learn why you should do it afraid and lock arms with people that will help pull you to the next level.

In This Episode You Will Learn:

• [01:50] The unexpected fear we get from success when things start to shift for us.

• [04:16] How will my life change? The fear of how your life will change.

• [04:38] Will people see me differently? The fear that your people will treat you indifferently.

• [05:06] What if the expectations are now set too high? Fear that expectations of you will become too high.

• [06:15] What if I'm not as good as I think? Fear of being told you're not as good as you think.

• [06:30] What if I first succeed only then fail publicly?

• [08:36] Stop playing it safe and keeping yourself small and instead be bold and impact the world.

Quotes:

• "Many are just as scared of success as they are of failure and maybe even more so."- April [03:31]

• 'It's comfortable setting the bar low and then overdelivering."- April [05:28]

• "Greatness does not come from playing it safe and keeping ourselves small."- April [09:36]

_____________________________________________________________________

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

Website: https://www.pivot-me.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

Where do you see the life and business you have now in three years? Do the tasks on your to-do list support your three-year vision?

In this episode, April discusses the steps you need to take to move your life and business closer to your three-year vision. She explains the importance of ruthless prioritization when it comes to the one move that'll advance your vision.

Listen in to learn the mistakes we make around our one move and how to avoid creative procrastination.

In This Episode You Will Learn:

• [03:25] April shares how she practices ruthless prioritization when spinning too many plates.

• [07:04] Why most of the things on your to-do list are only maintaining your current life and business.

• [08:45] The importance of prioritizing the one thing that will move you forward above other tasks on your to-do list.

• [13:14] The three mistakes we make around our one move, plus why we creatively avoid our one move.

• [16:40] Some ways people creatively avoid their one move, which one are you?

• [19:13] Have a vision, identify how to get there, and have a time cut-off for your one move.

Quotes:

• "A to-do list is a collection tool, not a prioritization tool."- April [08:58]

• "We often procrastinate on the most important thing we got to get done each day."- April [12:36]

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

• Website: https://www.pivot-me.com
• YouTube: https://www.youtube.com/c/AprilGarciaPivotMe
• Instagram: https://www.instagram.com/theAprilGarcia/
• Facebook: https://www.facebook.com/theaprilgarcia

Are you struggling with your sales strategies? Don't know how to make an offer even if you believe what you're selling is great? If you have something that can genuinely help someone, it's your responsibility to make an offer.

In this episode, April discusses the sales mindset, elevator pitches, avatars, and audiences. She provides a framework for crafting a compelling elevator pitch, essential when attending conferences or trade shows.

Listen in to learn how understanding your avatar allows you to recognize them quickly and tailor your pitch to their pain points, desires, and fears.

In This Episode You Will Learn:

• [02:45] How to manage your sales mindset, overcome ethical qualms, and deal with money blocks.

• [06:20] A framework for writing a clear and compelling elevator pitch and delivering it with conviction.

• [10:00] The components of an elevator pitch framework and why it should answer why it matters.

• [13:50] How understanding your ideal avatar can help you recognize and convert potential clients.

• [20:07] The importance of niching down to speak effectively to your primary audience.

• [21:55] The value of creating free content for your tertiary audience but mostly focusing on serving your primary audience.

Quotes:

• "People do not have to believe what you say, but they do need to believe that you believe what you say."- April [08:36]

• "If you need to say your elevator pitch to someone and then explain it afterward, it still needs some work."- April [13:40]

• "The more you can know about your avatar, the better you can talk to them."- April [21:01]

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

• Website: https://www.pivot-me.com
• YouTube: https://www.youtube.com/c/AprilGarciaPivotMe
• Instagram: https://www.instagram.com/theAprilGarcia/
• Facebook: https://www.facebook.com/theaprilgarcia

Are you an expert in your craft but don't know how to sell it? It could be because you don't like selling, think you aren't good at it or don't see a need to make a sales pitch if your product offers so much value.

In this episode, April talks about the importance of sales, defines the foundations of sales, and why you need to perfect your sales skills. Listen in to learn why more often, the best sales pitch/offer wins over the best product.

In This Episode You Will Learn:

• [04:03] The necessity of sales if you believe in your product and the value it offers your prospects.

• [05:16] How we often perfect our craft but forget the element of sales.

• [07:40] Why the best sales pitch/offer wins over the best product more often.

• [09:09] Why your efforts are ineffective if you don't tell people about your product offer.

• [10:18] Defining an offer, the different ways you can do it, and why it has to be clear to your prospects.

• [11:50] Defining a prospect, an elevator pitch, a product, an offer, and why you must apply them in your business.

Quotes:

• "Do not rob your prospects of the opportunity to improve their situation because you have some negative narrative in your mind about sales."- April [5:04]

• "Oftentimes the best product doesn't win; it's the best sales pitch."- April [8:33]

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

• Website: https://www.pivot-me.com
• YouTube: https://www.youtube.com/c/AprilGarciaPivotMe
• Instagram: https://www.instagram.com/theAprilGarcia/
• Facebook: https://www.facebook.com/theaprilgarcia

Are you aware that your micro-decisions are either putting you on a predictable trajectory to success or moving you away? There's immense power in doing small things that put you on a path to predictable success, and to do that, you must first have the awareness and make that choice.

In this episode, April talks about the impact of micro-decisions on your success and how they can cascade over time. Listen in to learn the importance of being aware of your unconscious decisions and establishing habits to achieve your goals.

In This Episode You Will Learn:

• [02:48] The compound effect of small decisions over time and the importance of being aware of your unconscious decisions.

• [03:43] April shares a personal story about a small decision that negatively affected her results.

• [04:56] The importance of establishing habits and not remaking decisions.

• [07:55] The impact of micro decisions on success and how they can either move you closer to your goals or further away.

• [10:18] The importance of giving newly appointed habits enough time to see results and fall in love with the process.

• [10:56] How to regain your power by making your unconscious decisions conscious.

• [13:07] The challenge to review micro decisions and evaluate their impact on your success.

Quotes:

• "It's the decisions we don't know we're making that get us into the most trouble."- April [02:59]

• "Fall in love with the process, not with the result; love the habit, not just what it gets you."- April [10:50]

• "When we appreciate the true effects of our micro-decisions, only then can we make the necessary adjustments."- April [11:42]

Want help with your Goals and Productivity?

👉👉 Connect with me here:

Website: https://www.pivot-me.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

On PivotMe today, we talk to Denise Duffield Thomas! Bestselling author of the books, Lucky Bitch, Get Rich- Lucky Bitch, and her latest book Chill and Prosper. She works with The New Wave of Entrepreneurs that want it all. The money, the freedom, and the Chill. She works with people to release their money blocks, charge premium prices, and own their worth in the marketplace. Her money mindset course has helped thousands of people create financial freedom.

Denise explains how we develop the money mindset, the limiting beliefs that stop us from making more money, and how to overcome and start making the money we deserve. In this episode, we discuss how to overcome impostor syndrome and be self-motivated to go after opportunities that you deserve.

Listen in to learn the importance of putting yourself out there and being persistent to achieve what you've set your mind to. You will also learn how to create abundance in your life and be the cycle breaker who doesn't view money as evil.

Pivotal Questions Asked:

• [3:30] Can you talk to us about how you got into this type of work?

• [19:10] Let's talk about what a money mindset is and where it comes from.

• [35:54] How did you overcome the personal challenges that would've given you the identity that you're not meant to be a businesswoman?

• [1:16:08] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

• [8:26] The power of declaration and designing a peer group to influence who you want to become.

• [19:54] How your deep thoughts and conditioning contribute to the money mindset you develop.

• [24:56] The money messaging Denise heard growing up and the pushback she received for going against the norm.

• [31:24] The power of sharing your curiosity and being honest with your mistakes.

• [42:06] Why do you need to put yourself in the spaces of your dreams as you wait for the money to come.

• [1:02:02] How to change your language when talking to your kids about dreams and money.

• [1:08:34] She explains the money archetypes, how they each see money, and her money archetype project.

• [1:16:12] How to be the cycle breaker by taking care of yourself and creating abundance.

Quotes:

• "Sometimes the curiosity in yourself is great that being able to share it with others is very powerful."- Denise [33:33]

• "You've got to meet the universe halfway, and you've got to put yourself in the opportunity of it."-Denise [42:06]

• Website: https://www.denisedt.com/
• Instagram: https://www.instagram.com/deniseDT/
• YouTube: https://www.youtube.com/user/deniseduffieldthomas
• Facebook: https://www.facebook.com/denisedt

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

• Website: https://www.pivot-me.com
• YouTube: https://www.youtube.com/c/AprilGarciaPivotMe
• Instagram: https://www.instagram.com/theAprilGarcia/
• Facebook: https://www.facebook.com/theaprilgarcia

On PivotMe today, we talk to the CEO of Attentioneers, Hilary Billings. Hilary has traveled quite a road that eventually led her to start a business that helps others create viral videos online. She has worked with a gamut of high-performing entrepreneurs, billionaires, models, and New York Times best-selling authors. A former Miss Nevada journalist, on-camera host, and tv producer, she has also worked with national traditional media outlets, including USA Today, E! News, and Extra! Entertainment Television. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.

Hilary explains why you need to focus on having a goal, appealing and attention-grabbing content, and creating short-form videos to engage with people. In this episode, we discuss how to use TikTok to create valuable content that converts viewers into leads.

Listen in to learn how to start making attention-grabbing and emotionally sparking TikToks that also create an information gap. You will also learn how to leverage the algorithm by optimizing and maximizing your watch time so your TikToks can perform on different platforms.

Pivotal Questions Asked:

• [4:33] Can you tell everyone why you were in Fiji?

• [17:28] How do you self-sabotage?

• [24:59] What advice would you give a business owner looking to explore and utilize social media?

• [39:37] Does the content you create for TikTok apply to LinkedIn?

• [46:44] How do we translate the video views over into business?

• [57:30] What do you say to the business owners on the fence about this to push them over the fence?

In This Episode You Will Learn:

• [12:30] The importance of remaining open to opportunities to get you where you want to go.

• [22:54] How to look at your content objectively to create attention-grabbing content for your audience.

• [25:37] Focus your effort on your goal, attention-grabbing content, and creating short-form videos to engage with people.

• [33:34] Why you should stop making ads and start making entertaining, attention-capturing, and sharable TikToks.

• [37:56] How to use TikTok to gauge whether your content will perform on other platforms.

• [40:02] How to leverage the algorithm on different platforms by optimizing and maximizing your watch time.

• [44:50] How intentionally crafting for your audience will help you reach your audience and get a return on investment.

• [47:18] The steps to take to provide value and trust that your audience will take the necessary action.

• [57:45] The importance of thinking about ways to engage your audience on social media.

Quotes:

• "In order for you to get your message to your target audience, you have to earn the attention; no one is going to stick around to wait anymore."- Hilary [23:57]

• "Stop promoting yourself and start engaging and creating content that your audience values and wants to watch."- Hilary [34:10]

• "TikTok users are almost 2-3 times more likely to go to a profile after they see a video that they like to learn more about that person or that profile."- Hilary [47:37]

• "If you're putting out content that helps people make better decisions, then they're going to trust that you're thinking about them and you're prioritizing their needs."- Hilary [52:06]

Connect with Hilary:

• https://www.attentioneers.com/
• https://hilarybillings.com/
• https://www.tiktok.com/@hilarybillings
• https://www.instagram.com/hilary_billings/
• https://www.facebook.com/HilaryBillingsOfficial

Want help with your Goals and Productivity?

Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event

👉👉 Connect with me here:

Website: https://www.pivot-me.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

On PivotMe today, we talk to Ben Williams of Brand Out Loud Design- the very expert who helped produce the PivotMe podcast! Ben started as a songwriter, music producer, and performing artist who also worked in the brand events business, helping Xbox, Red Bull, Paul McCartney, and Will Smith create amazing on-street performances. Today Ben is the Founder and Creative Director of Brand Out Loud Design (or BOLD for short), an audio branding agency that brings together SONIC DESIGN and BRAND STRATEGY.

Ben explains the meaning of an audio brand as the voice of a brand that connects with your audience emotionally and why it's as impactful as a visual brand. In this episode, we discuss the importance of taking the first step and pivoting without fear of mistakes and failures.

Listen in to learn how to profoundly impact the people you want to work with by speaking to them directly. You will also learn the best way to improve your visual and audio branding to stand out from the crowd and double up your impact.

Pivotal Questions Asked:

• [4:15] Can you explain to us what audio branding is?

• [18:45] What got you into this specifically? Is it because you saw that people weren't doing it well out there?

• [35:30] What are businesses doing wrong in this space?

• [39:11] Are there other ways to boost your brand around audio branding?

• [44:21] What was it like pivoting into this work? Did you have some challenges in pivoting and structure when you already had another business?

• [1:00:02] What would you say to a business owner, a podcaster, or someone pushing it in the digital space on the fence about audio branding?

• [1:02:52] If you could tell the world one thing, what would it be?

In This Episode You Will Learn:

• [4:19] Ben explains the meaning of audio branding and why it's as impactful as visual branding.

• [7:13] How to build a united audio brand that enhances customer touch points.

• [13:47] How Mastercard has consistently implemented its audio branding in the best way possible.

• [15:40] How audio branding increases brand recall and recognition and consequently return on investment.

• [18:53] How he transitioned from songwriting to brand strategy and later audio branding.

• [31:43] How to build a foundation of substance by identifying your core beliefs and finding an authentic why.

• [35:38] The major things to consider when improving and establishing a unique audio brand.

• [39:21] The mistakes to avoid to build the best audio brand for your brand and audience.

• [54:10] He shares some of the mantras he uses to build his mindset and grow his business.

• [1:00:10] Why you need to have an audio and visual brand to double your impact.

Quotes:

• "You can hire the best visual designers, audio designers, marketers, or social media managers, but if you don't know who you are and don't have that nailed down, audio branding won't work."- Ben [31:45]

• "Everything you do, every step you take, every misstep you take is the path of success."- Ben [55:40]

• "If you want to stand out from the crowd to be seen and heard, then brand out loud because you're doubling up your impact."- Ben [1:01:56]

Want help with your Goals and Productivity?

👉👉 Connect with me here:

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia