This podcast episode delves into the intricate dynamics of influencer marketing, emphasizing the paramount importance of authenticity and connection within the travel sector. We explore how digital content creation, particularly through photography and videography, serves as a vital conduit for fostering genuine connections between brands and their audiences. Our guest, Alana, shares her profound insights on leveraging artificial intelligence to enhance content creation while maintaining the human element that is essential for impactful marketing. We further discuss the evolving trends in travel marketing, highlighting the significance of hyperlocal experiences that allow travelers to engage more deeply with communities and cultures. Join us as we navigate the complexities of modern marketing strategies and the transformative potential of authentic storytelling in building enduring relationships with audiences.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 04:40 - The Impact of AI in Digital Marketing
• 12:41 - Navigating the World of Travel Marketing
• 20:11 - Balancing Creativity and Strategy in Content Creation
• 27:24 - The Future of Travel Content
• 28:34 - Exploring Cultural Immersion and Local Experiences
• 37:53 - Transitioning to Chicago's Culinary Scene

KEY TAKEAWAYS:

• In this episode, we thoroughly examined the implications of recent technological advancements on society.
• We explored the multifaceted relationship between innovation and ethical considerations in modern practices.
• The discussion highlighted the necessity for interdisciplinary collaboration to address complex global challenges.
• We emphasized the importance of critical thinking skills in navigating an increasingly complex information landscape.
• This episode delved into the role of education in fostering a culture of innovation and inquiry.
• We articulated the significance of sustainable practices in shaping a responsible future for technology.

Special Thanks to our guest Alana Zusis - @alanainwanderland (IG)

Powered by BrennSys Technology

This podcast episode delves into the intricacies of modern marketing, particularly as it pertains to the insights gleaned from the recent eTourism Summit. Our esteemed guest, Chip Futch, joins us to share his experiences and observations concerning the latest advancements in marketing technology, with a particular emphasis on the integration of artificial intelligence within various advertising platforms. We engage in a robust discussion regarding the significance of inclusive marketing practices, highlighting the imperative need to amplify marginalized voices within the travel industry. The conversation further explores actionable strategies aimed at fostering genuine connections between destinations and diverse traveler communities. As we navigate the evolving landscape of marketing, we remain committed to providing our audience with compelling narratives and practical solutions that resonate across sectors.

IN THIS EPISODE

• 00:07 - Introduction to Aqua Talks
• 03:09 - Discussing the Etourism Summit Experience
• 07:50 - Inclusive Marketing at the Etourism Summit
• 14:58 - The Impact of Customer Experience in Hospitality
• 18:07 - Networking and Events Highlights
• 21:48 - Reflections on Vegas Experiences

KEY TAKEAWAYS:

• The Aqua Talks podcast delves into the intersection of marketing and innovative ideas, emphasizing the importance of capturing audience attention.
• Hosts Larry Aldrich and Mady Dudley engage in discussions that highlight the necessity of fostering genuine connections with diverse audiences.
• The Etourism Summit served as a platform for exploring inclusive marketing strategies aimed at reaching marginalized communities in travel.
• Key discussions revolved around integrating advanced technology, specifically AI, within marketing strategies, showcasing its transformative potential.
• Networking opportunities at the E-tourism Summit allowed for the establishment of robust relationships with various destination marketers and organizations.
• The podcast underscored the critical role of customer experience in hospitality, as emphasized by Will Guidara's insights from a keynote on creating memorable moments for guests.

Aqua Talks, marketing strategies, eTourism Summit, digital marketing, AI in marketing, travel marketing, audience engagement, destination marketing, meaningful connections, tourism industry insights, marketing technology trends, inclusive marketing, diverse travel experiences, government contractor marketing, actionable marketing strategies, networking in marketing, customer experience in hospitality, marketing for marginalized communities, martech innovations, Brensys Technology

The topic in this podcast episode centers on the intricate art and science of video editing, particularly in the context of destination marketing. We, your hosts Larry Aldrich and Mady Dudley, engage in a discussion with our guest, Nicole Clements, who speaks to the nuances of crafting compelling narratives through video. As we delve into the transformative power of user-generated content and emerging trends in the tourism industry, we uncover the pivotal role that platforms such as TikTok play in shaping travel experiences. Nicole shares her insights on the essential techniques for effective video storytelling, emphasizing the significance of audio alongside visual elements. Our exploration extends to the implications of artificial intelligence in video production, highlighting both the opportunities and challenges it presents to professionals in the field.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 01:29 - The Impact of TikTok on Travel Planning
• 06:29 - The Art of Video Editing
• 11:14 - The Impact of Emerging Technologies on Video Editing
• 12:06 - The Impact of AI on Video Editing

KEY TAKEAWAYS:

• The podcast emphasizes the significance of user-generated content in contemporary marketing strategies, particularly within the tourism sector.
• We discussed how platforms like TikTok serve as modern search engines for travel planning, revolutionizing how individuals explore new destinations.
• The importance of audio in video editing was highlighted, demonstrating that compelling visuals alone do not suffice without effective sound design.
• Our guest Nicole Clements shared insights on the transformative power of video editing, showcasing its ability to create engaging narratives from raw footage.
• The conversation underlined the necessity of adapting to emerging technologies, such as AI, which can enhance the efficiency of video editing processes.
• The episode concluded by stressing the value of collaboration within creative teams, as diverse inputs can significantly elevate the quality of marketing content.

Aqua Talks podcast, marketing strategies, video editing tips, TikTok travel planning, user generated content, destination marketing, travel video trends, audience engagement, storytelling in video, influencer marketing, Aqua Marketing Communications, social media video, content creation strategies, travel marketing insights, video editing software, effective marketing ideas, tourism industry trends, visual storytelling techniques, actionable marketing insights, brand exposure strategies

In this episode, we delve into the burgeoning phenomenon of nocturnal tourism, as we engage with Travis McClure, a distinguished digital strategist and senior account executive at Aqua. Our discourse elucidates how modern travelers increasingly seek destinations that offer exceptional nocturnal experiences, such as stargazing and the observation of celestial events. We explore the significance of destinations that possess minimal light pollution, thereby enhancing the visibility of the night sky. Additionally, we discuss innovative marketing strategies tailored to promote these unique attributes, exemplified by our client Punta Gorda, Englewood Beach, which fosters a conducive environment for such pursuits. Join us as we navigate the intricacies of destination marketing, highlighting both emerging trends and the challenges inherent in this dynamic field.

IN THIS EPISODE

• 00:07 - Introduction to Aqua Talks
• 02:43 - Exploring Nocto Tourism: A New Travel Trend
• 08:29 - Exploring Unique Destinations in Florida
• 09:32 - Exploring Emerging Travel Trends
• 13:20 - Challenges and Innovations in Destination Marketing
• 17:17 - Advancements in Destination Marketing Technology

KEY TAKEAWAYS

Takeaways:

• The podcast discusses the transformative potential of marketing for various sectors and audiences.
• Aqua Talks emphasizes the importance of innovative strategies in capturing audience attention.
• Listeners are introduced to the emerging trends of nocturnal tourism and astro-tourism in contemporary travel.
• The hosts highlight the significance of fostering meaningful connections with audiences through marketing.
• Travis McClure shares insights from his extensive experience in agency account management and tourism.
• The discussion also covers the impact of economic factors on travel demand and destination marketing strategies.

In today's discussion, we delve into the pivotal topic of marketing strategies tailored for the federal government marketplace. Gloria Larkin, the esteemed CEO of TargetGov, speaks to the nuances of successfully navigating the complexities of federal procurement. We explore the significance of employing specific language and keywords that resonate with government agencies, thereby enhancing visibility and engagement. Furthermore, Larkin shares insights on the transformative role of artificial intelligence in streamlining procurement processes, emphasizing its criticality in modern contract acquisition. Our conversation also highlights the necessity for businesses to adopt a proactive approach in cultivating relationships with decision-makers, thereby positioning themselves advantageously within this competitive landscape.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:46 - AI in Federal Government Procurement
• 09:49 - Understanding Government Procurement Marketing Strategies
• 15:29 - Navigating Federal Procurement Changes
• 21:05 - Common Mistakes in Federal Contracting
• 25:23 - Transitioning to Success Stories

KEY TAKEAWAYS

• The podcast emphasizes the importance of understanding federal government procurement processes to succeed in marketing.
• Listeners are encouraged to utilize specific keywords that align with agency missions to enhance visibility.
• It is crucial for businesses to engage with decision-makers before formal opportunities arise to shape contracts.
• The discussion highlights the rapid changes in federal contracting due to technology and government policies.
• A unique consulting process known as FAST is presented as a means to expedite results in federal markets.
• The podcast advocates for a proactive approach in marketing to federal clients as a strategy for sustained success.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Gloria Larkin - LinkedIn

Target Gov

GUEST BIOGRAPHY:

Gloria Larkin is a recognized leader in government contracting, serving as the President and CEO of TargetGov, which celebrates its 28th anniversary in 2025. Under her leadership, TargetGov has been instrumental in helping clients secure over $25 billion in federal contracts through its specialized consulting services, including the exclusive Federal Acceleration Strategies and Tactics FAST® Process, the KickStart Program®, and expert business development strategies. A sought-after speaker and thought leader, Gloria has shared her expertise globally, with speaking engagements in Oxford, Tokyo, and Dubai, and has been featured in major media outlets such as MSNBC, The Wall Street Journal, and The Washington Post. She is also the author of The Basic Guide to Government Contracting and The Veterans Business Guide, both widely used resources in the industry.

Her influence extends beyond her company, as she has held key leadership roles with Women Impacting Public Policy (WIPP) and has served as an advisor for American Express’s National Procurement program. Recognized with numerous awards, including Maryland’s Top 100 Women and the Enterprising Women of the Year honor, Gloria continues to drive impactful change in the government contracting sector. As the founder of the Government Contracting Institute and the Government Business Development Webinar Series, she remains dedicated to educating businesses on the complexities of federal procurement. A former adjunct professor at George Washington University, she has also contributed over 250 articles on business development to national and international publications, cementing her legacy as a trusted expert in the field.

Aqua Talks podcast, federal government marketing, marketing strategies for federal contracts, AI in government procurement, federal contracting opportunities, federal government procurement process, decision makers in federal contracting, keywords for federal contracts, business development in federal space, marketing to federal agencies, Target Gov consulting, Fast process for federal marketing, small business federal contracts, successful federal contract bids, mission critical in government procurement, marketing techniques for government contracts, federal procurement trends, avoiding mistakes in federal contracting, sole source contracts in federal government, building connections in federal government marketing

This episode features an in-depth discussion with Chip Futch, Aqua's own Intelligence officer. Chip talks on the transformative impact of culinary travel, asserting that food often serves as a paramount driver in the tourism experience, overshadowing other drivers. He emphasizes that many potential travelers remain unaware of the rich culinary offerings available in various destinations, advocating for a more pronounced focus on food marketing. Throughout the conversation, we delve into the intersection of technology and marketing, particularly the role of artificial intelligence as an invaluable tool for enhancing data analysis and consumer engagement. Join us as we explore these vital themes and gain insights into innovative marketing strategies that resonate with today's audiences.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:35 - Exploring Culinary Travel and Its Impact
• 09:51 - A New Chapter in Marketing and Culture
• 12:57 - The Evolution of Marketing Technology and AI
• 17:43 - The Excitement of the E-Tourism Summit

KEY TAKEAWAYS

• The transformative power of culinary travel is often underestimated in destination marketing strategies.
• Chip Futch emphasizes the importance of data analytics in developing effective marketing strategies for clients.
• Understanding cultural context is crucial for successful marketing in diverse destinations and industries.
• Artificial intelligence serves as a powerful tool in the marketing landscape, enhancing efficiency in data processing.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Chip Futch - LinkedIn

GUEST BIOGRAPHY:

Starting his marketing career almost 30 years ago as a 3D/visual effects artist and video editor, Chip would later become a Chief Marketing Officer and Chief Technology Officer for a Mexican restaurant development group where he’d oversee their marketing efforts and technology infrastructure. However, Chip truly perfected his skills as a destination marketing organization by serving on various tourism committees for VISIT FLORIDA, and excelling as the Marketing Director for Punta Gorda/Englewood Beach Visitor and Convention Bureau. As the Director of Digital Strategy & Business Intelligence for Aqua, Chip analyzes data to help our clients navigate the digital media landscape, stay at the forefront of developing trends in traveler behavior, and adapt campaigns to exceed client expectations. When he’s not poring over numbers, Chip likes to travel, get outside for a little fishing, and spend time with his wife and three children. Chip currently sits on the Industry Advisory Board for the University of Florida’s Eric Friedheim Tourism Institute.

Aqua Talks, marketing strategies, digital marketing, destination marketing, culinary travel, business intelligence, actionable insights, marketing trends, audience engagement, data analytics, restaurant marketing, travel marketing, social media marketing, content marketing, website development, dashboard analytics, AI in marketing, digital strategy, marketing innovation, consumer behavior

Today, we engage in a profound discourse with Traci DeForge, a distinguished expert in podcast production and audience growth marketing. Our dialogue centers around the critical integration of video into podcasting, elucidating the necessity of a dual format approach to enhance audience engagement and visibility. DeForge elucidates that while audio content remains the backbone of podcasting, incorporating video elements is increasingly paramount in cultivating a broader listener base. Throughout the episode, we explore strategies for effectively bridging the gap between audio and visual mediums, as well as actionable insights for optimizing content for diverse platforms. Join us as we dissect the intricacies of modern podcasting and the essential tactics for thriving in this dynamic landscape.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:21 - The Importance of Video in Podcasting
• 12:19 - Monetization Strategies for Podcasts
• 19:51 - Monetization Strategies for Podcasts
• 26:35 - Podcasting Strategies and Audience Growth
• 36:20 - Marketing Strategies and Success Stories

KEY TAKEAWAYS:

• This podcast episode elucidates the significance of employing omnichannel strategies in marketing campaigns to enhance audience engagement.
• We discussed how the fragmentation of media necessitates a careful selection of advertising channels to maximize client budget efficacy.
• The emergence of programmatic advertising has revolutionized the targeting of consumers based on their interests and media consumption habits.
• We explored the enduring relevance of traditional media, emphasizing its strategic role in reaching specific demographic segments effectively.

RESOURCES:

Aqua Talks - Website 

Larry Aldrich - LinkedIn 

Mady Dudley - LinkedIn 

Traci DeForge - LinkedIn

Traci's Company: Produce Your Podcast

GUEST BIOGRAPHY:

Traci DeForge, with over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into B2B and B2C business' digital marketing strategy. With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she founded PodHive.com, the Podcast Management Academy, and co-founded the Podcast Professionals Association. Traci hosts the podcast "Journey to There," and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council.

Larry Aldrich, Mady Dudley,  Traci DeForge, Aqua Talks, podcast, production, audio production, destination marketing, podcast marketing, audience growth strategies, video podcasting, podcast monetization, branding through podcasting, engaging podcast content, podcast production tips

This podcast episode delves into the intricate dynamics of contemporary marketing strategies, with a particular emphasis on the burgeoning significance of omnichannel programs. We are joined by Andrew Hoffman, our esteemed director of media, who elucidates the multifaceted approaches we adopt to maximize our clients' advertising expenditures. Throughout our discussion, we explore the adept integration of digital platforms, including social media and programmatic advertising, into our campaigns to ensure optimal engagement with target audiences. Additionally, we reflect on the enduring relevance of traditional media and its strategic placement within our comprehensive media mix. Our overarching objective remains steadfast: to ensure that our clients' messages resonate with the right consumers at the right junctures, ultimately fostering meaningful connections that drive success in an ever-evolving marketplace.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 03:18 - Emerging Trends in Advertising
• 05:27 - The Evolution of Media and Marketing Strategies
• 14:01 - The Shift from Digital to Traditional Media
• 16:33 - Transitioning from Media Strategies to Closing Remarks

KEY TAKEAWAYS:

• This podcast episode elucidates the significance of employing omnichannel strategies in marketing campaigns to enhance audience engagement.
• We discussed how the fragmentation of media necessitates a careful selection of advertising channels to maximize client budget efficacy.
• The emergence of programmatic advertising has revolutionized the targeting of consumers based on their interests and media consumption habits.
• We explored the enduring relevance of traditional media, emphasizing its strategic role in reaching specific demographic segments effectively.
• The integration of artificial intelligence into marketing practices allows for a more personalized approach to messaging, enhancing consumer connection.
• Our dialogue highlighted the critical importance of ongoing research in identifying the optimal consumer segments for targeted advertising efforts.

RESOURCES:

Aqua Talks - Website 

Larry Aldrich - LinkedIn 

Mady Dudley - LinkedIn 

Andrew Hoffman - LinkedIn

GUEST BIO:

When it comes to increasing ROI and market share for Aqua clients, there is no guesswork with Andy at the helm. It’s a given. His proven expertise comes from decades of orchestrating integrated marketing campaigns and achieving breakthrough results for such national brands as Holiday Inn Hotels, Northwest Airlines, Verizon Wireless and Toyota. He started his career in the Big Apple at Young & Rubicam and Saatchi & Saatchi, where he gained invaluable experience in the realms of domestic and international travel. After moving to Florida, he continued to expand his skills on everything from managing a team of 20 media planners across the country to implementing procedures to maximize efficiency and optimization. When not living and breathing media, Andy enjoys the beach, traveling, cycling, sporting events, concerts and spending time with his family.

ABOUT THE HOSTS:

Meet Larry Aldrich, host of Aqua Talks. With a background in the U.S. Air Force and as the founder of BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Larry has decades of experience in the public and private sectors. In 2024, he acquired Aqua Marketing & Communications, merging the firms into a leader in destination marketing and public sector solutions. Join Larry for insightful, lively conversations and actionable marketing takeaways in each episode of Aqua Talks. 

Meet Mady Dudley, a public relations expert skilled in crafting strategic campaigns that elevate brand awareness and generate buzz. With roles at Codeword, Red Rooster PR, and Paradise Advertising, she’s worked with top clients like JW Marriott Marco Island, The Dalí Museum, and Visit Indian River. Mady's achievements include amplifying earned media for Google and driving a 25% boost in referral traffic for a client within 90 days. Tune in to Aqua Talks, where the future of destination marketing takes flight. 

marketing strategies, social media trends, pet-friendly travel, influencer marketing, community management, audience engagement, actionable marketing insights, destination marketing, social media strategy, media buying, media strategy, marketing for small businesses, social media platforms, effective marketing communication, visual storytelling, marketing trends 2025, building brand awareness, PR and social media, content strategy, tourism marketing, marketing innovation

In this episode, we delve into the burgeoning trend of traveling with pets, a subject that has garnered significant attention within the realm of marketing. Our esteemed guest, Lexi Floyd Nye, the Director of Social Media at Aqua Marketing and Communications, brings her extensive expertise to the discussion, shedding light on how this phenomenon is reshaping consumer expectations and experiences. We explore the myriad ways in which destinations are evolving to accommodate pet owners, from pet spas to specialized amenities, thereby enhancing the overall travel experience for both humans and their furry companions. Furthermore, we examine the critical role that social media plays in this transformation, serving as a powerful tool for brands to engage with their audiences and promote pet-friendly offerings. Join us as we uncover actionable insights and strategies that can elevate your marketing endeavors in this dynamic landscape.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 02:13 - Traveling with Pets: A Growing Trend in Marketing
• 06:55 - Understanding Social Media Strategies
• 12:20 - The Importance of Community Management in Social Media
• 15:58 - The Evolution of Social Media and PR
• 18:49 - Measuring Social Media Success

KEY TAKEAWAYS:

• The podcast emphasizes the significance of identifying the appropriate social media platforms for effective audience engagement.
• It is crucial for brands to understand their audience demographics when selecting social media channels for marketing.
• Engagement with the audience is vital, as posting without interaction can lead to missed opportunities for connection.
• The evolving nature of social media necessitates continuous adaptation and learning for marketing professionals to remain effective.

RESOURCES:

Aqua Talks - Website 

Larry Aldrich - LinkedIn 

Mady Dudley - LinkedIn 

Lexi Floyd-Nye - LinkedIn

ABOUT THE GUEST:

Lexi is a seasoned social media strategist with 13 years of experience spanning corporate, non-profit, and small business sectors. She specializes in strategy development, content creation, and community management, helping brands thrive in the ever-evolving digital landscape.

Her portfolio includes high-profile clients such as Keller Williams Realty, where she managed social media for five offices in the Tampa Bay area, as well as major tourism destinations like Daytona Beach International Airport, Punta Gorda/Englewood Beach, and Pensacola International Airport. Lexi's expertise has also been featured in Business.com, where she has shared insights on optimizing social media strategies and avoiding common pitfalls.

Passionate about building connections that lead to meaningful relationships, Lexi is always eager to collaborate and help brands grow.

ABOUT THE HOSTS:

Meet Larry Aldrich, host of Aqua Talks. With a background in the U.S. Air Force and as the founder of BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Larry has decades of experience in the public and private sectors. In 2024, he acquired Aqua Marketing & Communications, merging the firms into a leader in destination marketing and public sector solutions. Join Larry for insightful, lively conversations and actionable marketing takeaways in each episode of Aqua Talks. 

Meet Mady Dudley, a public relations expert skilled in crafting strategic campaigns that elevate brand awareness and generate buzz. With roles at Codeword, Red Rooster PR, and Paradise Advertising, she’s worked with top clients like JW Marriott Marco Island, The Dalí Museum, and Visit Indian River. Mady's achievements include amplifying earned media for Google and driving a 25% boost in referral traffic for a client within 90 days. Tune in to Aqua Talks, where the future of destination marketing takes flight. 

marketing strategies, social media trends, pet-friendly travel, influencer marketing, community management, audience engagement, actionable marketing insights, destination marketing, social media strategy, pet travel tips, marketing for small businesses, social media platforms, effective marketing communication, visual storytelling, marketing trends 2023, building brand awareness, PR and social media, content strategy, tourism marketing, marketing innovation

The salient point of this podcast episode revolves around the evolution of destination marketing, particularly in light of contemporary trends such as artificial intelligence and changing traveler behaviors post-pandemic. Our esteemed guest, Dave DiMaggio, who serves as the Client Development Director at Aqua, shares his extensive insights on the intricate dynamics shaping the tourism sector. He elucidates how the advent of AI is transforming the strategies employed by marketing professionals, enabling them to craft hyper-targeted campaigns tailored to the unique needs of diverse clientele. Furthermore, Dave emphasizes the importance of understanding traveler sentiment and adapting marketing approaches to align with the fluctuating economic landscape. Our discussion offers a wealth of actionable strategies that can empower destination marketers to navigate the complexities of today’s competitive environment effectively.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 06:24 - Emerging Trends in Destination Marketing
• 13:27 - The Shift in Travel Dynamics Post-Pandemic
• 23:40 - Measuring and Driving ROI in Marketing Campaigns
• 26:52 - Measuring Marketing Impact on Destinations

KEY TAKEAWAYS:

• In the contemporary marketing landscape, utilizing AI has become indispensable for enhancing creative strategies and audience engagement.
• The significance of understanding traveler sentiment cannot be overstated, especially in the context of fluctuating political and economic climates.
• Destination marketers must prioritize developing unique culinary narratives to differentiate their offerings and attract discerning travelers.
• Aqua's tailored approach to marketing ensures that each client's strategies are uniquely designed to meet their specific objectives and market conditions.
• The emergence of 'investigative eating' as a trend highlights travelers' growing interest in the sourcing of their food and local culinary stories.
• Effective measurement of ROI is critical for marketing campaigns, necessitating the use of sophisticated data analysis to track economic impacts.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Mady Dudley - LinkedIn

Dave Di Maggio - LinkedIn

ABOUT THE GUEST:

Internationally awarded and recognized for his work in Tourism and Economic Development, Dave has spent his career helping communities reach the highest levels of visitation and relocation in their histories. He’s aided cities, counties, states and even countries develop dynamic tourism and economic development programs and has marketed a variety of destinations through every phase of market cycle and brand life. His work has included developing a number of destination brands in the state of Florida that have uniquely defined and positioned communities far beyond their competition.

In 2010, Dave founded Aqua Marketing & Communications. As its President and CEO, he’s led award-winning campaigns for clients through a broad range of industries, utilizing fully integrated marketing communications strategies. Aqua’s result-driven solutions range from fundamental research, to brand development, marketing strategy, communications development (including public relations and social media) paid media strategy, creative development and design, online and interactive development and more. The firm carefully verifies its efforts for clients through defined analytics and measurements. Headquartered in St. Petersburg, Florida, Aqua also has offices in Fort Lauderdale.

ABOUT THE HOSTS:

Meet Larry Aldrich, host of Aqua Talks. With a background in the U.S. Air Force and as the founder of BrennSys Technology LLC, a Service-Disabled Veteran-Owned Small Business, Larry has decades of experience in the public and private sectors. In 2024, he acquired Aqua Marketing & Communications, merging the firms into a leader in destination marketing and public sector solutions. Join Larry for insightful, lively conversations and actionable marketing takeaways in each episode of Aqua Talks. 

Meet Mady Dudley, a public relations expert skilled in crafting strategic campaigns that elevate brand awareness and generate buzz. With roles at Codeword, Red Rooster PR, and Paradise Advertising, she’s worked with top clients like JW Marriott Marco Island, The Dalí Museum, and Visit Indian River. Mady's achievements include amplifying earned media for Google and driving a 25% boost in referral traffic for a client within 90 days. Tune in to Aqua Talks, where the future of destination marketing takes flight.