Let’s face it, money is a tricky topic. Especially when it comes to determining the price tag for your creative work. In this episode, we’re going straight to the pros — Kay Vasey, Chief Connecting Officer at MeshMinds, and Ali Proctor-Walsh, Production Lead for the Creative Shop at Meta, to get their insights and advice for knowing the value of your work.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum: https://sparkar.facebookblueprint.com/student/catalog 
  
  
  

Questions or suggestions? Reach out to our hosts Lianne and Dan at @Itsliannebaron and @danmollervfx on Instagram.

Guest bios:


Ali Proctor-Walsh is a Production Lead with 16 years bringing innovative and immersive experiences to life using cutting edge and emerging technologies and she’s found a long lasting home at Meta’s Creative Shop being able to do just that. She’s passionate about creating lasting and meaningful relationships with every client she works with and creating an empowering and progressive environment for every member of her team. @alipw2912


Kay Poh Gek Vasey is the Founder of The MeshMinds Foundation and its creative technology studio. MeshMinds brings together the best minds in the art, technology, real and virtual worlds to form partnerships and collaborations to tackle the world’s toughest social, environmental and educational challenges. Kay is committed to enabling a metaverse for people and the planet. @meshminds


Thank you to our question askers: @hasaenz; @metas.ae

As more brands and creators discover AR, there’s a near-constant demand for trusted experts who can help teach others and guide the way. In this episode of the AR Debrief, we’re talking with two such experts, Don Allen Stevenson III and Eugene Soh (aka Dude), about how they continue to innovate while advising clients, coaching colleagues and contributing to the Spark community.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum: https://sparkar.facebookblueprint.com/student/catalog 
  
  

Follow our Podcast and ask Lianne a question at @Itsliannebaron on Instagram. 

Guest bios: 

Eugene Soh, a.k.a. Dude, is a tech artist and is the founder of Dude Studios, a creative tech studio focusing on AR/VR, and Mind Palace, a social enterprise that uses VR to help dementia patients and nursing home residents revisit fond places and explore the world from the comfort and safety of their chairs. @dudes.sg

Don Allen Stevenson III invents, inspires, and advises on the future of the internet. As an XR Creator, Don is known for sharing his futuristic visions with his creative community of over 100K followers. He previously worked at DreamWorks Animation as a Specialist Trainer where he trained hundreds of artists from different creative fields. He currently partners and advises leading tech companies focused on bringing AR, VR, AI, Web3 and Metaverse worlds to life. @donalleniii 

Thank you to our question askers:  Marc Wakefield @marcwakefieldards; Boon Jun @boonjun1003

Knowing how to successfully pitch clients and win new business is a skill that many creators are eager to learn. In this episode of AR Debrief, we’re discussing the art and science of the pitch with Navjeet Chhina and Marah Berezowsky from Genius Ventures, an XR development company, and Thomas Bourret from Simone, an AR agency.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum: https://sparkar.facebookblueprint.com/student/catalog 

Follow our Podcast and ask Lianne a question at @Itsliannebaron on Instagram. 

Guest bios:

Genius Ventures is an innovation studio for enterprise, leveraging immersive technologies to help brands connect with their customers on a deeper level. Navjeet Chhina is the founder and CEO of Genius Ventures. And Marah Berezowsky is the VP of marketing, along with being an XR developer and experienced designer herself. @geniusventuresinc

Thomas Bourret is a co-founder Simone, an AR agency. With a background in VFX, he has been specializing in 3D animation while creating bespoke AR experiences for clients at Meta. He is now currently working within Meta’s creative shop as an AR specialist, pushing the boundaries and visuals of what can be done in social AR, leveraging the overall quality level to offer the best experience possible.  @simone_creativestudio 

Thank you to our question askers: @imagine.peach; Marc Wakefield @marcwakefieldards; @mattespray

Creativity and craft will take you far as an AR creator, but building lasting demand for your talent takes personal branding too. Join our host, Lianne Baron, as she talks with Gabriela Barbosa from Vitulo and Marc and Ross Wakefield from WXR, to explore how they approach personal branding as AR creators.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum: https://sparkar.facebookblueprint.com/student/catalog 

Follow our Podcast and ask Lianne a question at @Itsliannebaron on Instagram. 

Guest bios:  

Gabriela Barbosa works as Brand Marketing Manager at Vitulo & Co. With a background in building brands from scratch, she is responsible for creating the studio's brand identity and leading the marketing team. @vitulo.work on Instagram.

Ross Wakefield is the Co-founder and Director at WXR and Area Creative, Ross has been working in AR for 4 years and has had his Instagram effects featured on the Ellen DeGeneres show, Meta's Oculus Connect summit, TechCrunch, The Verge and his Face Invaders effect was voted amongst the top 10 effects of the year in 2019.  Prior to this Ross had a career as an international retail/branded environments designer spanning 12 years. @wxr.studio on Instagram. 

Marc Wakefield is the Co-founder and Director of WXR and Augmented Reality Design Studio. Marc has been working with AR since 2013. Marc has been Sparking professionally since diving head first into Spark AR as one of the original Spark AR Studiobeta testers back in 2017. Marc was honored to be one of the first independent AR creators invited to talk about Spark AR at Meta’s F8 developer conference. @wxr.studio on Instagram.

Thanks to Jeferson Araujo @jepharaujo; Seba Larraín @filtrolab.cl for the community questions.

Learn how to transition your AR skills and experience into an AR business. Our host, Lianne Baron talks with AR creators Kavin Kumar and Bianca Garutti to explore how they took the leap from AR freelancing to collaborating and consulting with agencies and brands.

• Advance your career as an AR professional, explore additional AR learning courses, workshops and certification programs available through the Spark AR Curriculum.

Follow our Podcast and ask Lianne a question at @Itsliannebaron on Instagram. 

Guest bios:

Kavin Kumar is the Founder & Creative Head at RBKavin Studio, a Social XR Studio that develops gamified Social AR and Web XR experiences for Brands. He has developed more than 50 branded AR effects and has worked with top brands and agencies around the globe.  @Rbkavin on Instagram.

Bianca Garutti is the founder of Bianca Garutti Studio in Brazil - she has worked as an AR Creator for the last three years and has had the opportunity to work with clients such Meta, Samsung and KitKat. @biancagarutti on Instagram.

Today, there are creators and developers, all over the world, actively working to advance their careers, build businesses and increase their income using their Spark AR skills and experience. 

However, the transition into professional AR creation and consulting is layered with many career and business considerations, especially for first-time entrepreneurs, ranging from personal branding and portfolio marketing, to project pitching, pricing and client management. 

That’s why we’re excited to introduce the AR Debrief podcast. 

In this new interview series, we’re exploring the business of AR, through conversations with successful AR creators, developers and business owners. In each episode, our host Lianne Baron, digs into the big business questions AR pros are asking, to surface the learnings, practices and insights you may need to help work toward your own professional goals.