Digital acceleration is the path to increased profitability and reliability.

John Hague, Senior Vice President and General Manager, AspenTech Asset Performance Management

talks to ARC Advisory Group Consulting Analyst, Peter Reynolds about how asset optimization software is helping companies in asset-intensive industries accelerate their digital transformations as they pursue sustainable operational excellence. AspenTech Asset Performance Management solutions increase profitable by improving reliability and eliminating unplanned losses and downtime, applying advanced digital technologies to specific operations and business goals – because businesses are at their most competitive — and most profitable — when all assets are optimized to run faster, safer, longer and greener.

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Marketing as a Catalyst for Growth & Transformation

This video interview features Raja Banerji, Global Head- Industry Marketing, Tata Consultancy Services (TCS) sharing his expertise on the Role of Marketing as a Catalyst for Enabling Growth and transformation at TCS.

The primary objective of our marketing strategy is to Elevate TCS Brand as ‘Growth and Transformation Partners’ for our customers and business partners through our AAA strategy. It is of utmost importance to be Aware of the great work that we are doing, to be in a position to Articulate the marquee stories we are working on and Amplify the impact of messaging to business stakeholders.

While today marketing has emerged as the continual process of developing and communicating value to all prospects and customers; with great speed, customers are adopting Agile, Automation, Cloud, Digital and swiftly changing technologies. This wave of transformation is what we at TCS call as ‘Business 4.0’. Embedding the concept of marketing in the value framework of Business 4.0 and continuously adapting at the same pace hold the key to setting impactful marketing efforts.

It is very important to uplift our brand through Relationship Management, AAA (Articulation, Awareness and Amplification) and RRR (Relationship, Reputation and Revenue) strategies to enhance the customer experience while generating tangible business value. Creating and executing a comprehensive Marketing Design strategy includes integration of value messaging, account based marketing, thought leadership, digital initiatives, events, analyst relations, academia, marathons, and innovation forums.

There are noteworthy challenges marketers are facing today which equally act as an opportunity area for them. Marketers should have the ability to transition from tactical to strategic storytelling based on constantly changing business environment. This stem from the fact that marketers often look upon their role in silos vs immersive and collaborative business partners. Another challenging aspect is the inability to quantify the impact that marketers create. Belief and confidence in marketing as a strategic function, alignment with MVP( Messaging, Validation, Positioning) model, Outcome driven approach and ability to gauge ROI are some key ingredients for success.

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Enabling Digital Transformation of Utilities

Anirban Chakraborty, Head Innovation and Transformation Group (ITG), Utilities Business Unit, TCS discusses what role ITG group of TCS plays in Digital Transformation of Utilities. He also shares how TCS is using the Business 4.0 Framework and partnering with Utilities to help them become the Utilities of Future.

ITG group consists of expertise on domain side of utilities as well as enables digital transformation in terms of the technologies like cloud, mobile, automation, machine learning, and artificial intelligence. The ITG consultants interface with the clients in the different geographies, understand their pain points and provides business driven technology solutions. The team interfaces with the corporate group of business technology services and brings in the cross industry experience to enable the digital transformation in Utilities. ITG also invests in innovation labs and co-innovates with customers in areas like grid, customer and digital twins.

TCS Utilities ITG is investing in Emerging Energy Value Ecosystem by 1) partnering with experts in the industry in areas like energy efficiency and grid modernization, bringing joint solutions to customers to expedite their transformation needs 2) investing in platforms like Energy Prosumer's Platforms.

To know more about Emerging Energy Value Ecosystem, visit https://info.tcs.com/DigitalUtilities

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Marketing for the New Digitalization Era-- Digitization Marketing

How is digitalization impacting marketing? How can companies use social media & the latest technologies to unearth customer data and create fascinating user experiences?

Watch this video to understand how Samir Bagga, CMO of L&T Technology Services, is ‘humanizing’ traditional ‘nuts and bolts’ companies with the power of digitalization.

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Edge computing, including real-time streaming analytics and machine learning, is one of the most prominent trends in industrial infrastructure and operations today. With the increased adoption of advanced edge intelligence, organizations across a range of verticals will benefit from significant operating efficiencies, maximum asset performance and improved process improvements.

In this interview, ARC Advisory Group sits down with FogHorn Vice President of Business Development, Kevin Duffy, to answer the most frequently asked questions about edge computing.

Which industries are meaningfully adopting edge computing?

What are the primary drivers for moving computing to the edge?

Are there any killer use cases for edge computing?

What’s the importance of the human role in edge computing?

What separates FogHorn from other edge computing offerings?

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Interview - Kevin Duffy, Foghorn - ARC Industry Forum 2019

OSA Proxy Product Executive Interview - Albert Rooyakkers of Bedrock Automation - ARC Industry Forum 2019

Advanced security environment, OSA Proxy Product, Cybershield 4.0, firmware upgrades, security capabilities of a system, role based access control, software, SCADA, multi-factor identification, enterprise systems, users having advanced IT tools in the OT environment, expanding projects and deployments for 2019, DCS functionality and open secure automation are discussed.

Interviewed by ARC's Mark Sen Gupta

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Safety and Security in a Smart Platform

Is there a way to combine safety and security in a unique solution that tailors hardware and software to each other and fulfills the requirements of long-term availability and safety standards, while the system is always kept secure and up-to-date? Dr. Alexander Horch, VP R&D and Product Management at HIMA explains how his company made it possible.

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Mike Chen, Director of Corporate Engineering, sits down at the ARC Global Forum to discuss how Omron’s technology demonstrates the power of machines to unleash human potential. As a company, we pursue the ideal in advanced automation, in which people and machines are working together in harmony – from robotics, automation and artificial intelligence.

A new solution for human-machine collaboration is now available – the Sysmac AI Controller, which handles several key steps in the data-driven decision process for predictive maintenance.

Artificial intelligence is a core part of Omron’s innovative automation and every advanced workplace of the future. Omron’s AI functionality – also known as ‘machine learning’ – is able to identify abnormal machine behavior without being explicitly programmed to do so. With many different factors and measurements that indicate an issue when observed together, automating the feature extraction process saves a significant amount of time and resources.

The process of collecting raw data from machines is completely automated by the new AI controller, which operates on the ‘Edge’ within the machine, ensuring higher data fidelity and consistency. In addition, the controller automatically creates data models from correlation analysis and monitors machines status based on that model. Without this automation, machine designers and operators would otherwise need to develop their own analytics and optimization capabilities.