ARCast

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Why would becoming a "bestie" make a difference? Discover why Chris chose this route as a means to help organizations find their path forward in omnichannel retail.

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No team can truly be effective until it understands who they serve.  Follow Lawrence as he takes us on a journey to learn why it takes real empathy to deliver value for his customers.

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We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently.  Shiraz helps us uncover some current and future solutions to start our journey.

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Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.

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Life can be hard when you’re a David among Goliaths. Find out how Justin used critical insights to identify an emerging segment of an age-old category.

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Early in his career, Simon Dunn worked on a myriad of interesting businesses from Liquor to Produce to Household Cleaners. He learned what drives success between category partners and now wants to share that knowledge with brands from around the world. 

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With endless streams of data at our disposal, it is easy to spend your time justifying ways to use it.  But Ella's career was cut from a different cloth, shaped by what she lacked.  In this episode, discover how starting with a question can lead to a better solution.

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From the likes of Pepsico, Dr. Pepper, Kantar and more, Lindsey Gladden has had a major impact across the globe through her expertise in shopper insights. Now we get insights from her about looking for her next role, the state of the market in downturn and why she remains positive. 

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Zel Bianco has focused over 30 years on CPG, honing his software company to make the lives of category managers easier.  Now he asks leaders to think differently and join him in this mission.  Listen to another compelling episode as Zel tells them how.

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You just celebrated your 30th birthday when suddenly you find yourself leading the Center of Excellence at one of the largest CPG companies in the world.  What do you do?  Let Alex take you on a ride as he shares this unbelievable story along with other fascinating steps along his career arc.