ARCast

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Are you ready for a wild ride?  Follow Julie Craig as she shares fascinating stories spanning music, apparel, food, health, electronics, and more.  During a truly winding path, she found her calling and has never looked back.

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From insights to sales to category management and beyond, Rachelle Moore has continuously sought opportunities to put her career puzzle together. Now she's encouraging you to do the same. Dive into our latest ARCast episode and listen as Rachelle walks us through the winding path of her career growth journey.

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Upon arriving in the U.S., Shivani worked at a Starbucks in Hollywood.  Her ultimate goal was to get back into brand management - category and insights weren't even on the radar.  But, once she had a taste, she found her calling.

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In the 80’s and early 90’s, if anyone mentioned working in space planning, you might be mistaken for working at NASA.  But, with contributions from Flora Delaney and others, the discipline is not only grew throughout retail and CPG, it became essential.  Tune in as Flora shares how she helped establish the field. 

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On Nov 30, 2022,  ARCast was born. Since then, it's been a wild and crazy ride.  52 fantastic career stories as we put the spotlight on colleagues doing compelling work "in the trenches". Thanks to all our listeners and we look forward to 26 more awesome interviews in 2025.  Happy Holidays!

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You may want to be the manager who handles all 4 P's and makes decisions across the entire scope of an individual category.  Or possibly you are Slava Gendlin.  Meet the man who chose to be laser focused on only one:  Price.

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If you have never heard of DUDE Wipes, you soon will - they are everywhere!  Follow Susanna as she lands at the doorstep of a supernova, charged with building out their category management practice.

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Renee Balliet is a passionate insights leader for over fifteen years, having worked on brands, innovation, product development, and retail. She has made her mark at Wells by building a team of Consumer, Sensory, and Shopper Insights from the ground up. Melanie Saffell spent her career in data and CPG in various roles including Channel Marketing, Client Facing Analysis, Brand Management, and Category Development. Her favorite part of Category Development is the “wins” that come with a strong analytical story.

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Listen to the unlikely story of a former Deli Manager whose life turns upside when he meets a monk on the streets of New York. This chance connection (or maybe it was destined) guides Matt Mueller into discovering mindfulness can unlock the doors to unparalleled levels of innovation.

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In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers.  Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.