ARCast

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Today’s episode is a test. We have had a tremendous amount of outreach to deliver deeper into the market (trends, behaviors, and solutions). Finn Hansen, CEO at PriceBeam, jumps into the hot seat as we work on a new series. Our conversation hits on the challenging topic of Pricing as Finn gives us his expert viewpoint on numerous questions you may have. Enjoy!

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Few people can say they have experience building category management programs in multiple continents - Meriyem can.  Follow her journey as she takes on projects for some the most iconic retailers in the world including her most recent stop: RONA

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One year ago, Brian was searching for a new home. Never letting go of core principles that propelled his career, he’s now activating them in a huge way at Built Brands. Learn about how Brian has left no doubt that he’s in this game to win.

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Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center.  In a career where he literally never backfilled anyone, Stephen is the innovator behind LAB9, a place to Learn, Activate, and Build.  With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.

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Soon after appearing on ARCast, Yanira Albarran acknowledge she was experiencing health issues but couldn't identify the cause.  So she went social.  18 months later, she is a rising star after GLP-1s changed her life.  Check in and learn about her origins in category management before she went viral.  Then find her blossoming story on your favorite social.

 https://www.instagram.com/latinapcoscyster/

https://www.tiktok.com/@latinapcoscyster

https://www.youtube.com/@latinapcoscyster

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When charged with standing up a new category management function, it can be a daunting task for anyone.  For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career.  Listen in to find out the keys that Ben employed to get his company on the road to implementing category management. 

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Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!

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In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers.  Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter. 

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Not all career paths are straight, and that is certainly the case with Emilia Tauss.  Through every step of her fantastic journey, Emilia has looked for opportunities to learn and she has consistently found gold. Listen to this power-packed episode of ARCast but make sure to have your pen and paper ready!

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Change happens, it's unavoidable. But decisions that can momentarily rock your world, shouldn't define you.  Listen as Polly Rowland takes us down her career path, revealing how tough hurdles taught her lessons about business and life that she now shares with the world.