January has always been a big month for the bowhunting community, and in 2026 it's going to be bigger than ever thanks to the inaugural Archery and Bowhunting Super Show, a two-day consumer event being held on the heels of the annual Archery Trade Show in Indianapolis. ATA Chief Executive Officer Jeff Poole joins us to discuss this exciting new event, which will give bowhunters an opportunity to attend the archery industry's largest annual gathering to see all the new-for-2026 bows and bowhunting gear up close and personal. Add in the NFAA's Rushmore Rumble and S3DA Indoor Open tournaments happening in tandem with the show and you have the perfect recipe for an all-out stick and string celebration in Indy!