In this episode, I’m really excited to have as my guest, Ardath Albee who is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients.

Ardath has written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. She’s also currently the Interim VP of Marketing at Modus.

In our discussion, Ardath talked to me about:

• Connecting companies to their audiences in a human way
• Building buyer personas that are actionable
• The power of questions in conversation and listening to your customers

Listen to the podcast to learn more.

Show Notes and Blog

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