Tales of Marketing Transformation

Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of  Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. 

In this episode, I'm going to share part of that panel discussion focused on what podcast hosts look for. My fellow panel members are Bethany Hawkins of the Chatting over Chowder podcast and Lucas Eggan of the LAN parties podcast. Whether you're a podcast host or would like to be a guest on podcasts, there is something in this conversation for you. 

Listen to the podcast to find out more.

Show Notes and Blog

Tales of Marketing Transformation

If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps don't make this as easy. While Youtube has a speed controller, it's hidden and cumbersome to turn on.

In this episode, I'll share three tools that allow you to speed up most videos, so that you can watch them in a fraction of the time that they'd take at recorded speed. These tools are all Chrome extensions - ideo Speed Controller, Enhancer for YouTube and Vimeo repeat & speed

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

We reached the point where our dream customer has purchased something from us. What's next?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

1. How we deliver an exceptional experience
2. How we deliver more value
3. How we orchestrate and stimulate referrals
4. Mastery - celebrate and repeat

Listen to the podcast to learn more. 

Show Notes and Blog

Tales of Marketing Transformation

Recently I joined Blake Fleischacker on his Facebook Live Channel, Blake Fly. 

Blake is on a mission to do a thousand Facebook lives daily. He is an expert in hosting people on his live shows. We enjoyed a wonderful conversation about how podcasting can build sustainable visibility and deep connection and give you permission to speak with everyone; how to find your dream audience and going on virtual speaking tours via podcasting.

Listen to the podcast for some excerpts of our conversation.

One of the most valuable tools to keep online communications more human is video. The ability to quickly record a video, rather than type an email, allows me to share what I'm doing on screen in a visual way, making it easier to explain things and also lets me appear on camera to make the message personal.

In this episode, 'll share two tools that allow you to do just that quickly and easily - Loom and VMaker.

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the LIKE phase, where we continue conversations with our dream client and nurture the relationships. The four steps of this phase are:

1. Earning Attention as the visitor wants to learn
2. Starting a deeper relationship
3. Nurturing that relationship
4. The Sale

Listen to the podcast to learn more. 

Show Notes and Blog

Tales of Marketing Transformation

Recently I had the privilege of being a guest on Miha Matlievki's LinkedIn Live show - Coffee Conversations with Miha, to talk about making podcasting human again. I thought that was such a valuable conversation that I'd take some tidbits from it and share them in this episode.

In this conversation with Miha, we talk about the mindset you need to succeed in podcasting. We talked about connecting with your host if you are the guest, with the guest if you are a podcast host, and with the audience. We talked about knowing your ideal audience, who you can help with your message, and we talked about growing your podcast audience.

Let’s listen to parts of that conversation.

Show Notes and Blog

Tales of Marketing Transformation

In this episode, we feature some more tools to add to your reading and also learn by listening - Summize It, Blinkist, and Listenable.

Listen to the podcast to learn more.

You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey?

Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll walk you through an overview of that blueprint.

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the Know phase, the start of a new marketing journey. The four steps of this phase are:

1. My Lighthouse (it's a metaphor)
2. My Target Market and Dream Customer
3. Their Problem or Need and Transformation
4. My Message to My Target Market

Listen to the podcast to learn more. 

Show Notes and Blog

Tales of Marketing Transformation

When you have landed a guest spot on a podcast, how do you ensure you are an awesome, guest, that adds value and will be welcomed back?

In this episode, I'll give you some tips to enable you to show up as your best and be the guest everyone wants to have on their show.

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation