Grace and I explore the emerging trend of wedding content creators and debate their place in the modern wedding industry landscape. We examine how these iPhone-wielding professionals differ from traditional photographers by capturing raw, behind-the-scenes moments specifically for social media use.

• Content creators focus on candid, unscripted moments that photographers and videographers might miss
• This trend has gained significant popularity only within the last 18 months
• Wedding vendors hiring their own content creators raises ethical questions about appropriate boundaries
• Content creator pricing should reflect the difference in equipment and deliverables compared to professional photographers
• Communication and professional respect between all documentation professionals is essential on wedding days
• Venue-based content creators offer unique value by providing couples with additional content as an added service

Don't forget to share your thoughts on this trend with us - are you considering hiring a content creator for your wedding day?

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