High-touch services are experiencing a powerful resurgence, and after years of prioritizing scale, many are seeking deeper, more personalized client connections. In this episode, Gwen Bortner and Tonya Kubo discuss this trend. They explore why the 'one-size-fits-all' model might be falling short and discuss whether chasing the latest trend aligns with the business you really want. Gwen and Tonya share invaluable insights on navigating the shift from scaled offerings to one-on-one interactions, including essential tips on pricing and the potential for subcontracting. Tune in to discover how you can build authentic, meaningful client relationships and create a fulfilling business rooted in high-touch service.