Do your money stories hold you back? Are limiting beliefs around wealth silently robbing you of opportunities, confidence, and financial freedom?

In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Bill Cates, CSP, CPAE—known worldwide as The Referral Coach and author of The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.

Bill unpacks the hidden beliefs that keep entrepreneurs from creating lasting wealth. From tying your self-worth to your net worth, to growing up with broken money stories, Bill explains how awareness is the first step to rewriting your financial future.

This episode dives deep into:

• Why your self-worth drives your net worth (and not the other way around)

• How childhood "money stories" shape financial behavior for life

• Why saving without investing is one of the most expensive mistakes you can make

• How entrepreneurs can break free from bottlenecks caused by money anxiety

• The truth about compounding and why time is your greatest financial ally

• Simple ways to recognize and rewrite limiting beliefs about money

Whether you're a seasoned entrepreneur or just starting out, this conversation will challenge how you think about money, value, and freedom.

About the Guest

Bill Cates, CSP, CPAE is passionate about helping the next generation "get right with money." Known for his work as The Referral Coach to top financial advisors (helping generate billions in assets), Bill now focuses on guiding younger leaders, entrepreneurs, and future millionaires toward true financial freedom.

His latest book, The Hidden Heist – Stop Robbing Yourself of Lasting Wealth, blends humor and storytelling to help people spot limiting beliefs, adopt simple financial principles, and make smart decisions that lead to lasting wealth. Bill believes that everyone—no matter where they start—deserves the chance to create financial confidence, stability, and freedom.

📘 Learn more: The Hidden Heist 🌐 Business site: referralcoach.com

Connect with David Hill

Website: www.davidhill.ai Facebook: https://www.facebook.com/davidihill/ LinkedIn: https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TikTok: https://www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X (Twitter): https://twitter.com/davidihill

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