The Persistent Entrepreneur

David Meerman Scott spotted the online marketing revolution in its infancy and wrote multiple books about it including "The New Rules of Marketing and PR", with more than 500,000 copies sold in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. He shows how organizations win by developing fans, the subject of his Wall Street Journal bestseller "Fanocracy" and his new book "The Fandom Playbook" which will be published in late 2026.

https://www.davidmeermanscott.com/fandom-marketing

In this episode, you'll learn: Why human connection is becoming a bigger competitive advantage How AI-generated marketing can create a flood of forgettable content

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I'm Matt Diamante, the founder of HeyTony, a multi-million dollar SEO agency I bootstrapped from the ground up in Hamilton, Ontario. No investors, no paid ads, just organic growth from day one. I'm also the Amazon #1 bestselling author of Get Found, a no-fluff guide that shows business owners how to rank higher on Google and become their customers' first choice without relying on paid ads. I've also built an audience of 600K+ across Instagram and TikTok through daily content. These days I split my time between running the agency, writing, and teaching SEO and organic growth strategies that actually work.

ww.instagram.com/heytony.agency

www.tiktok.com/@heytonyagency

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Meet Annie Yatch—a former counterterrorism analyst turned elite performance coach for billionaires, CEOs, and special operations leaders. Trained in business intelligence, neuroscience, and advanced energy work, Annie helps high performers do what strategy alone never could: eliminate the internal patterns that quietly cap their success. Her work bridges future-focused action plans with deep nervous system and identity rewiring—unlocking more money, stronger leadership, and healthier relationships at the highest levels. When it comes to Annie, expect precision, depth, and insights that permanently shift how you lead, decide, and perform

www.reinventionxo.com

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AI is getting smarter, but most people are still forced to use it like a puzzle. Tim Lidman reveals why that's backwards and how Clyde is built to let humans and AI actually collaborate on real problems, without needing to become a prompt engineering expert.

David Hill talks with Tim Lidman, founder of Clyde, about a more practical way to use AI in real work. The big idea is simple: instead of forcing people to master prompt hacks and model settings, Clyde is built to help humans and AI work together inside a shared collaboration workflow.

Tim explains why he believes today's LLMs are powerful but still limited by pattern recognition, and why that matters for consulting, sales, proposal writing, and problem-solving. He also walks through how Clyde structures a session with problem clarification, AI advisors, human contributors, and fact checking to improve both speed and trust.

Key topics Tim breaks down Clyde as an AI native collaboration platform designed for humans and AI to work on real problems together.

He argues against the idea that AI will simply replace all software because most users still need to learn prompt engineering, context engineering, loop engineering, and related methods.

Tim explains his background in collaboration software, including work on ThinkTank, which was acquired by Accenture in 2021.

He distinguishes between what humans do best and what AI does best, saying humans are stronger at ideation, new information, judgment, and change implementation.

He describes how Clyde starts by helping users clarify the real problem before generating solutions, instead of guessing intent the way many LLMs do.

He shares how Clyde brings in AI advisors with different domain expertise, such as finance, sales, operations, and talent, depending on the task.

He explains Clyde's AI advisor studio, which lets users build custom advisors using their own knowledge, past projects, and thought leadership.

He gives a detailed example of proposal and RFP response workflows, where Clyde can pressure test a deal, surface win themes, and improve trust with fact checking and source breadcrumbs.

David shares how he uses AI in sales for prospect research, industry research, and creating personalized presentations and templates. Tim compares Clyde to Perplexity by saying Perplexity is more like a researcher, while Clyde is more like a consultant.

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David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics

• In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases.
• She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it.
• We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines.
• Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking.
• She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers.
• The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms.
• Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure.
• We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using.
• She breaks down domain authority and why backlinks from high-authority sites can still help visibility.
• The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all

"The most important thing is clarity." "You have to have the best answer to the question online." "What question do I want to have the best answer to on the internet?" Action items

• Decide what your business wants to be known for in one clear sentence.
• Write your site content around the real questions customers ask, not just the keywords you wish they used.
• Add FAQs to each important page of your website.
• Make sure your headings are structured logically with an H1, H2s, and H3s.
• Review your meta titles and meta descriptions for each page.
• Check what AI says about your business and whether you appear in its answers.
• Compare your page against competitors in an incognito search and look for gaps.
• Use Google Ads data, if possible, to learn what people actually search for.

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AI search optimization is rewriting how buyers find businesses, and SEO alone no longer gets you in the answer. Callum Kennard, Head of Sales at ClickSlice, joins David Hill to unpack the difference between SEO, GEO, and AEO — and what it takes to get recommended by ChatGPT, Claude, and Gemini.

Most people think AI killed SEO. It didn't. SEO became the infrastructure layer underneath a much bigger system, and the businesses figuring that out right now are getting a first-mover advantage in a $750 billion market.

Three things you'll take away:

1. Why SEO didn't die — it became the foundation AI search is built on
2. How reviews, content, and reputation drive whether an AI names your business
3. The first-mover window that's open right now, and what to do inside it

Small brands are already outranking household names like Argos and IKEA in AI recommendations. Callum explains how — and what you can do this week without a multi-year timeline or a seven-figure budget.

CONNECT WITH CALLUM KENNARD ClickSlice: https://www.clickslice.co.uk/ LinkedIn: https://www.linkedin.com/in/callum-kennard/

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Benjamin Chen is a serial entrepreneur, supply chain expert, and black belt in Tae Kwon Do, Hapkido and Brazilian Jiu Jitsu. He has successfully built businesses across industrial, enterprise software, cloud, and consumer internet sectors. He's sat on the boards and senior management teams of 4 companies that have gone public in the U.S.; raised $500+M of investment capital; His new book is Lessons from the Mat: The 12 Martial Arts Principles that Will Help You Succeed in Business and in Life. Learn more at FromtheMatAcademy.com.

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he Persistent Entrepreneur Podcast with David Hill

Guest: Norman Hardeman, Hardeman Homes Team — Columbus, Georgia

In this episode, David Hill flips the script and lets top real estate agent Norman Hardeman take the wheel. Norman interviews David on one of his most powerful tools for building a real estate team: the DISC behavioral assessment. They break down each personality type, how to identify them in clients and team members, and how to adapt your communication style to close more deals and build a stronger team.

What You'll Learn:

• What DISC is and how it differs from Myers-Briggs and StrengthsFinders
• A breakdown of each DISC type (D, I, S, C) and their real estate applications
• How to use DISC when hiring and placing team members in the right roles
• How to identify a prospect's personality type within seconds of answering the phone
• Why the wrong approach with an S or C personality can cost you a listing
• How David uses DISC alongside John Maxwell's leadership principles
• A live role-play of a for-sale-by-owner cold call using DISC in real time
• Norman's firsthand experience as a high-C agent building a listing-focused business

Resources Mentioned:

• DISC Assessment + 45-min consultation with David: davidihill.com/disc ($297)
• GoHighLevel free 2-week trial: davidihill.com
• Connect with David on all socials: @DavidIHill
• All tools, webinars & AI resources: davidhill.link
• Connect with Norman Hardeman: Hardeman Homes Team, Columbus, GA

Get your own DISC: www.davidihill.com/disc

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Hire Better, Sell More & Communicate Better with DISC

What if you could instantly understand how someone thinks, communicates, and makes decisions — before you ever pitch them, hire them, or lead them? In this episode, David Hill breaks down the DISC behavioral assessment and how mastering it will transform the way you sell, hire, and connect with everyone around you.

David shares his own DISC profile (DCI), walks you through each of the four behavioral styles — Dominant, Influential, Steady, and Compliant — and reveals how recognizing these patterns in others (and yourself) is the single biggest lever you can pull to become more effective in business and life.

Episode: Hire Better, Sell More & Communicate Better with DISC Host: David Hill — Maxwell-certified trainer, coach & speaker | 36 years in sales | 20 years studying & teaching DISC

What You'll Learn in This Episode:

• What the DISC assessment is and why it matters in sales, hiring, and leadership
• The four DISC behavioral profiles: D (Dominant), I (Influential), S (Steady), C (Compliant)
• How to recognize each style's patterns so you can communicate more effectively
• Why 85% of your success comes from people skills — not technical skills (Carnegie Institute study)
• How David went from being a high-D, task-focused top producer to a well-rounded communicator
• Real-world examples: elevator test, vacation packing, checklists, and more
• How to use DISC in your hiring process before bringing someone onto your team
• What Shark Tank's Robert Herjavec revealed about how they choose who to invest in
• A walkthrough of David's actual DISC assessment results
• The history of behavioral profiling — from ancient philosophers to William Marston (1940)

Key Quotes:

"I would rather have the ability to deal with people than any other ability at all." — John D. Rockefeller

"9 out of 10 times on Shark Tank, they pick based on the person, not the project." — Robert Herjavec

Resources & Links Mentioned:

• 📊 Get your own DISC assessment + 45-min consultation with David → davidihill.com/disc (first 25 people get a special offer)
• 📖 Everyone Communicates, Few Connect — John Maxwell
• 📖 The 15 Invaluable Laws of Growth — John Maxwell
• Get Go High Level: 2 Week Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

About the Host: David Hill is a Maxwell-certified trainer, coach, and speaker with 36 years in sales and 20 years teaching the DISC behavioral assessment. He trains salespeople, entrepreneurs, and business leaders how to communicate more effectively, hire smarter, and close more deals.

Enjoyed the episode? Subscribe, leave a review, and let David know who you'd like to hear from next!

Connect with David on LinkedIN: https://www.linkedin.com/in/davidihill

In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Glenn Rudin, "The Message Master," a high-energy sales and marketing coach, business strategist, and branding expert with more than 40 years of experience. Glenn breaks down why confused messaging is one of the biggest reasons businesses struggle to attract clients and grow revenue. You'll hear practical tips you can use right now to sharpen your message, communicate your value more clearly, and position your business for faster growth.

https://www.linkedin.com/in/glennrudin/

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