Texting patients is an effective tool for med spas, but compliance is key. In this episode, attorney Christine Reilly, who leads Manatt’s consumer protection, advertising, and competition practice, breaks down what med spas and health care practices need to understand before hitting “send.” She explains why opt-in consent is critical, the key differences between marketing and informational messages, and the hidden risks that can lead to costly violations. Tune in for strategies to protect your practice, stay compliant, and confidently use text messaging to engage with patients.  

Chapters  

00:00 Intro
01:05 Banter
04:06 Guest Background
13:38 Can I Send Patients Marketing Texts?
17:01 Are Other Types of Messaging Allowed?
19:30 Do Patients Need To Opt In or Out of Marketing Texts?
23:00 How Does the New Texas Bill Impact Patient Communications?  
28:02 Access+
28:58 Legal Takeaways
30:01 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
Stay connected for the latest business and health care legal updates:

Website
Facebook
Instagram
LinkedIn