Purchasing a plastic surgery practice involves more than just finding the right opportunity. We are bringing back a fan favorite episode featuring Board Certified plastic surgeon Rachel Walker, MD, who shares her firsthand experience purchasing a practice. Tune in to learn what the process really looks like, from working with a business broker and securing financing to navigating health care regulations and deal structure—whether you are ready to buy or simply asking for a friend.  

Chapters

00:00 Intro
00:33 Banter
08:22 Guest background
11:42 Why did you want to own a practice?
13:11 What was the ownership process like?
14:30 What has ownership taught you?
19:09 Did you want to be an entreprenuer?
20:46 Did work with advisors to set up your practice?
22:10 What advice do you have for practice owners?

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Cybersecurity is essential for every practice that relies on technology. In this episode, guest Kaitlin Upchurch, Senior Vice President and Cyber & Tech Practice Leader at Lockton, addresses the cybersecurity questions practices are—and are not—thinking about. She explains why cybersecurity risks are often misunderstood, what makes health care a prime target, and why insurance alone is not enough. Tune in to understand your cyber exposure, the biggest threats facing practices today, and the first steps to strengthen your protection beyond buying a policy.  

Chapters

00:00 Intro
00:47 Banter
04:25 Guest background
10:20 Tell us about Lockton.
13:40 Do medical practices need cybersecurity?
18:40 What are cybersecurity misconceptions?
20:48 What are some cybersecurity threats?
25:00 How can medical practices avoid cybersecurity issues?
26:37 Access+
27:16 Legal Takeaways
28:45 Outro

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Texting patients is an effective tool for med spas, but compliance is key. In this episode, attorney Christine Reilly, who leads Manatt’s consumer protection, advertising, and competition practice, breaks down what med spas and health care practices need to understand before hitting “send.” She explains why opt-in consent is critical, the key differences between marketing and informational messages, and the hidden risks that can lead to costly violations. Tune in for strategies to protect your practice, stay compliant, and confidently use text messaging to engage with patients.  

Chapters  

00:00 Intro
01:05 Banter
04:06 Guest Background
13:38 Can I Send Patients Marketing Texts?
17:01 Are Other Types of Messaging Allowed?
19:30 Do Patients Need To Opt In or Out of Marketing Texts?
23:00 How Does the New Texas Bill Impact Patient Communications?  
28:02 Access+
28:58 Legal Takeaways
30:01 Outro

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Many med spa owners hesitate to partner with a private equity–backed group because they fear losing control of their practice, but the reality is far more nuanced. In this episode, guest John Wheeler, CEO of Alpha Aesthetics Partners and co-founder of Esthetics Center, explains why partnering with a private equity–backed platform is not an exit, but a chance to access broader resources, structure, and support. Tune in to learn what changes come with joining a platform, including new performance expectations, operational structure, and support systems.  

Chapters

00:00 Intro
00:39 Banter
03:16 Guest Background
11:03 What is Alpha Aesthetic Partners?
14:35 Can a Private Equity-Backed Platform Help My Practice?
22:07 How can I discuss benchmarks with my providers?
25:13 Where is aesthetic practice consolidation headed in the next five years?
27:07 Access+
27:41 Legal Takeaways
29:20 Outro

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AI is changing the way medical aesthetic practices operate, but many providers are unsure about how to adopt it. In this episode, Randy Torban, Vice President of Patient Acquisition at EntityMed, explains how AI can enhance patient engagement, streamline workflows, and improve lead capture without replacing the human element.

Tune in to learn practical strategies for leveraging AI tools, protecting patient privacy, and building strong processes to stay ahead in a rapidly evolving industry. 

Chapters 
00:00 Intro
01:00 Banter
06:52 Guest background
12:00 Can AI help my medical practice?
19:10 What AI tools can I use?
21:12 Challenges of AI in health care?
24:48 What is the future of AI in health care?
27:07 Access+
27:57 Legal Takeaways
29:43 Outro

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Stem cells and exosomes continue to shape conversations in the medical aesthetics and wellness industry, but understanding what is legally allowed is just as important as understanding the science. In this episode, Dr. Jordan Plews, PhD, a scientist and entrepreneur in biotechnology and stem cell research, breaks down how these products work and the regulatory challenges surrounding them.

Tune in to understand how medical practices can legally use these products and the risks of going off-label or using unapproved treatments.

Chapters: 
00:00 Intro
00:47 Banter
07:16 Guest Background
09:21 What are stem cells and exosomes?
12:38 Are there products similar to stem cells?
15:12 Can a medical practice offer stem cells or exosomes?
20:16 What risks are patients and providers taking when using these?
22:53 Advise for clients thinking about adding these products into their practice?
26:33 Access+
27:09 Legal Takeaways
30:09 Outro

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Estate planning is not just about preparing for the unexpected—it is about protecting what you have worked hard to build. In this episode, guest James Atwood, estate planning attorney and co-founder of Atwood McCall, shares how proactive estate planning can protect assets, minimize taxes, streamline probate, and align with business succession strategies. Tune in to learn why updating your estate plan every few years is essential to preserve your practice, your family, and your legacy for the future.  

Timestamps

00:00 Intro

04:19 Banter Ends

05:47 Tell us about you and your background.

07:19 Tell us about Atwood & McCall.

09:53 A physician who keeps hearing that he needs a will or needs estate planning. He does not like thinking about his own mortality. He wants to know why he would need estate planning?

14:00 Walk us through all the things that a person plans for in their estate planning?

17:01 How do estate taxes work?

24:35 How often should I update my estate plan? 

26:45 Access+

27:27 Legal Takeaways 

29:10 Outro

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Raising money for your health care business can be exciting but complicated. In this episode, Aubrey Rankin, Managing Partner at First Place Pediatrics, shares what raising capital and partnering with investors really looks like. Learn which early decisions can impact your ownership, how to keep investors informed and aligned, and the key compliance and legal considerations unique to health care investments. Tune in for practical strategies for raising capital confidently, maintaining control, and setting your business up for success.  

Chapters


00:00 Intro

05:00 Banter ends

07:03 Tell us about you and your background.

08:44 Tell us about your current companies. 

14:47 What is it like to raise money from investors?

18:48 How did it work once you had all your investors?

21:56 How often did you communicate to keep them updated?

24:47 What are the biggest challenges a startup faces in raising money and then spending it wisely to run the business

28:30 Access

29:04 Legal Takeaways

30:24 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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Thinking about turning your successful med spa into a franchise, or just asking for a friend? In this episode, guests Ryan Rose and Ryan Rao, executives at VIO Med Spa, share how they turned a single-location med spa into a national brand. Tune in to learn what it really takes to build a successful franchise in the health care space. Whether you are considering expansion or curious about franchising, this episode offers key insights into the strategic, legal, and operational hurdles that come with scaling a brand.    

Chapters

00:00 Intro

00:54 Banter

04:16 Ryan Rose and Ryan Rao Intro

08:14 Tell us about your backgrounds that we did not discuss in the opening.

13:34 Where does the name VIO come from?
 
15:26 This season our theme is asking for a friend. Our first question we will ask for a friend why should someone start a franchise?

17:37 What are the biggest challenges franchisors face?  

22:54 How does a franchise ensure brand consistency across many locations and states?  

26:39 Access+  

27:26 Legal Takeaways  

29:31 Outro

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Selling your practice is one of the biggest decisions in your career. In this episode, Guest Shawna Chrisman, founder of Destination Aesthetics Medical Spa, shares her firsthand experience selling her practice, from strategic and emotional challenges to lessons learned. Tune in to discover how to build a compliant and sellable practice, evaluate private equity opportunities, and know when the timing—and the partner—are right for you. Whether you are planning for the future or just “asking for a friend,” this episode offers an inside look at the experience of selling a practice.  

Chapters

00:00 Intro

01:00 Banter

03:00 Shawna Chrisman intro

06:00 Shawna Chrisman background. 

07:54 What can you tell us about Destination Aesthetics and AMP?
 
11:30 Did you ever expand beyond injectables when you were in your first brick and mortar?

12:54 What was your vision when you decided to sell your practice?

26:12 What can you tell us about how you are currently working with AMP?

16:57 Why did you decide to sell your practice and partner with a private equity backed company?

22:35 Was making the decision of who to sell to the biggest professional decision you have made?

23:37 What challenges did you encounter while selling?

25:57 How do you think the aesthetic industry is changing?

27:45 Access+

28:24 Legal Takeaways

30:08 Outro

Watch full episodes of our podcast on our YouTube channel:
https://www.youtube.com/@byrdadatto  

Stay connected for the latest business and health care legal updates:
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