Loyalty programs can drive real value, but in health care, they also carry real risk. In this episode, hosts Brad and Michael, joined by partner Jay Reyero, share the story of a growing multi-location med spa working to strengthen patient engagement and retention.  When the team considers adding a refer‑a‑friend program, they encounter a major obstacle: incentives can create compliance risk in health care.  Tune in to learn why referral programs raise legal concerns and how med spas can structure a compliant loyalty program. Explore low-risk ways to reward advocates and implement strategies that drive growth, compliance, and long-term success.  

Chapters

[00:00] Intro

[00:59]  Banter  

[04:52]  Story  

[16:08]  Access+  

[16:47]  Legal Takeaways  

[29:15]  Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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When patients want to record their medical consultations, where does convenience end and legal risk begin? In this episode, hosts Brad and Michael share the story of a plastic surgeon caught off guard when a new patient insisted on using an AI assistant to record their consult. What starts as an awkward moment quickly raises bigger questions about consent laws, practice policies, privacy, and patient expectations. Tune in to learn how state recording laws intersect with internal practice rules, why “legal” does not always mean “allowed,” and what health care practices should consider before recordings become part of everyday care. Discover how you can protect your practice and maintain patient trust in an increasingly AI-driven world.  

Chapters  

00:00 Intro  

00:50 Banter  

05:27 Story  

13:11 Access+  

13:48 Legal Takeaways  

30:25 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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Perks like free procedures, injectables, and education loans are common in aesthetic practices, but even the most well-intentioned benefits can backfire. In this episode, hosts Brad and Michael share the story of a Texas plastic surgeon whose generous staff perks spiraled into operational, financial, and compliance risks. When rebate paperwork went unsubmitted, tax liabilities appeared, and popular benefits were suspended, staff morale suffered, and the practice faced real consequences. Tune in to learn how to turn generous staff perks into structured, sustainable benefits that strengthen culture, reduce risk, and support long‑term practice growth.  

Chapters

00:00 Intro  
00:47 Banter  
05:55 Story  
19:21 Access+  
19:59 Legal Takeaways  
29:45 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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When the FDA removed GLP-1s from the shortage list, many were unsure whether compounded versions could still be prescribed. In this episode, hosts Brad and Michael share the story of a medical weight loss clinic and the fallout after these drugs were removed from the shortage list. Tune in to learn how regulatory shifts, misinformation, and risk management collide in modern medicine. Find out how practices can navigate evolving regulations and avoid pitfalls when prescribing compounded weight loss drugs.

Chapters

00:00 Intro  

00:50 Banter  

04:34 Story  

17:18 Access+  

17:48 Legal Takeaways  

30:07 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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In this episode, ByrdAdatto partner Jay Reyero joins the podcast to share the story of a physician who built a thriving concierge medicine practice. When a chronically late and frequently canceling patient pushed the limits, the practice faced a critical question: Can you charge for no-shows without risking compliance? Tune in for legal and practical considerations behind implementing cancellation policies, from Medicare rules to best practices for communicating with patients and training staff. Learn how to address no-shows in a way that protects your practice’s time, revenue, and compliance.  

Chapters

00:00 Intro

01:47 Banter  

06:39 Story  

15:55 Access+  

16:34 Legal Takeaways  

28:39 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  

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Wellness and longevity services are growing rapidly, with peptides creating new regulatory challenges for clinics. In this episode, Sam Pondrom, ByrdAdatto’s newest partner, explains what practices need to know before offering peptides. Tune in to understand what peptides are, why they are increasingly popular, and how the FDA and state laws regulate their use. Get insights on compliance, sourcing, and risk management to help protect both patients and your practice.  

Chapters 

00:00 Intro
00:48 Banter
05:15 Guest background
10:13 How are elective practices navigating longevity services?
13:30 What are peptides?
15:13 What are the federal considerations for peptides?
22:20 What are the state considerations for peptides?
27:11 Access+
27:54 Legal Takeaways
29:34 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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Selling a medical practice is no longer a straightforward transaction, especially in today’s private equity–driven market. In this episode, we are joined by attorneys Jonathan Eskow and Greg Rutstein of Eskow Law Group to share what physicians can realistically expect when selling a practice today. Learn how private equity is affecting valuations, the risks of relying on few key individuals, and the continued role of non-compete agreements. Tune in for insights on navigating today’s M&A landscape while protecting the value of your practice.

Chapters

00:00 Intro
01:10 Banter
03:35 Guest backgrounds
13:53 How has private equity changed medical practices? 
17:33 Is private equity buzz driving unrealistic expectations among physicians?
21:40 What do physicians need to know about non-competes?
25:12 What are the top buyer concerns in medical practice acquisitions?
27:02  Access+
27:55 Legal Takeaways
29:08 Outro

Learn more about Eskow Law by visiting: www.eskowlawgroup.com

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
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Running a medical practice today means navigating complex operational, business, and legal challenges. In this season opener, hosts Brad and Michael share the story of a California physician who thought firing a toxic practice manager at his longevity clinic would be simple—until it was not. What began as a routine staffing decision quickly uncovered employees misclassified as independent contractors, blurred ownership language, and personal relationships complicating business operations. Learn the small missteps, like misclassifying employees or casually using the term “partner”, that can lead to serious legal and financial consequences, and what you can do to prevent them.  

Chapters

00:00 Intro

01:47 Banter

05:47 Story

07:50 Access+

18:29 Legal Takeaways

30:03 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto 

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Purchasing a plastic surgery practice involves more than just finding the right opportunity. We are bringing back a fan favorite episode featuring Board Certified plastic surgeon Rachel Walker, MD, who shares her firsthand experience purchasing a practice. Tune in to learn what the process really looks like, from working with a business broker and securing financing to navigating health care regulations and deal structure—whether you are ready to buy or simply asking for a friend.  

Chapters

00:00 Intro
00:33 Banter
08:22 Guest background
11:42 Why did you want to own a practice?
13:11 What was the ownership process like?
14:30 What has ownership taught you?
19:09 Did you want to be an entreprenuer?
20:46 Did work with advisors to set up your practice?
22:10 What advice do you have for practice owners?

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  

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Cybersecurity is essential for every practice that relies on technology. In this episode, guest Kaitlin Upchurch, Senior Vice President and Cyber & Tech Practice Leader at Lockton, addresses the cybersecurity questions practices are—and are not—thinking about. She explains why cybersecurity risks are often misunderstood, what makes health care a prime target, and why insurance alone is not enough. Tune in to understand your cyber exposure, the biggest threats facing practices today, and the first steps to strengthen your protection beyond buying a policy.  

Chapters

00:00 Intro
00:47 Banter
04:25 Guest background
10:20 Tell us about Lockton.
13:40 Do medical practices need cybersecurity?
18:40 What are cybersecurity misconceptions?
20:48 What are some cybersecurity threats?
25:00 How can medical practices avoid cybersecurity issues?
26:37 Access+
27:16 Legal Takeaways
28:45 Outro

Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  
Stay connected for the latest business and health care legal updates:
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