In this episode, hosts Brad and Michael sit down with Chris Suchánek founder of Firm Media, to explore the evolving landscape of medical marketing. After witnessing firsthand how larger firms worked with doctors, Chris built a marketing agency to provide a better, more effective approach for health care professionals. Tune in to learn the biggest pitfalls in medical marketing, how to maximize your ROI, and strategies to position your practice for long-term success.     

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In this episode, hosts Brad and Michael share the story of plastic surgeons who built a thriving practice with a clear vision for their exit strategy. Their plan was working—until new partners entered the picture. What started as a strategic decision ultimately led to the unraveling of the founders’ original exit plans. Learn key considerations when adding new partners, how to structure buy-ins and buyouts for alignment, and how to safeguard both your practice and your long-term success.  

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As we gear up for the 2025 Medical Spa Show next week, we are revisiting a fan-favorite episode recorded live at the 2024 Medical Spa Show! In this episode, hosts Brad and Michael share medical spa stories fit for Sin City. From the importance of solid workplace policies to the pitfalls of influencer marketing and a QR code redirect gone wrong, each story provides you with tools to navigate the complexities of medical spa compliance.     

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In this episode, hosts Brad and Michael, and partner Jay Reyero, break down the unique compliance challenges of membership programs in aesthetics. They discuss how state laws, gift card regulations, and medical board rules impact these programs — especially when expanding across state lines. Learn how to avoid common pitfalls and structure a profitable and compliant membership program.  

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In this episode, hosts Brad and Michael welcome Patrick Blake, MD, FAAD, dermatologist and co-founder of Portrait, to discuss the compliance challenges in the aesthetics industry. Dr. Blake shares his journey from clinician to entrepreneur and how Portrait helps med spas compete while prioritizing compliance. Learn how to navigate evolving compliance regulations, avoid common pitfalls, cut through misinformation, and protect your practice.

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In this episode, hosts Brad and Michael along with guest and partner Jay Reyero, explore the critical role of compliance when adding anti-aging services like exosome therapy to your practice. They break down how legal business structures ensure the right person makes medical decisions, who can approve new treatments, and how FDA and medical board regulations shape treatment offerings. Tune in to learn the risks of non-compliance and how to protect your practice and patients.

Tune in to learn the risks of non-compliance and how to protect your practice and patients. Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto  


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In this episode, Brad and Michael are joined by partner Jeff Segal, MD, JD. They discuss the legal and ethical dilemmas physicians face when personal conflicts intersect with patient care. Explore when doctors can legally terminate a patient relationship, when patient abandonment laws kick in, and strategies to manage unwanted patients while maintaining professionalism. Tune in for insights to help you confidently navigate complex patient relationships and protect your practice.  


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In this episode, hosts Brad and Michael are joined by plastic surgeons leading the way in medical weight loss: Dr. Alan Durkin, Dr. Johnny Franco, and Dr. Jonathan Kaplan. They discuss the evolving regulatory landscape surrounding weight loss drugs like tirzepatide and semaglutide, the impact of the FDA removing certain drugs from the shortlist, and key compliance considerations for practices offering these treatments. Tune in for insights on navigating the complexities of medical weight loss from those shaping the industry.  

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In this episode, hosts Brad and Michael are joined by Dr. Chris Surek, an expert in facial anatomy and the founder of the Academy for Injection Anatomy (AIA). Dr. Surek discusses the disparity between license criteria and formal training requirements for injectors. Learn how understanding facial structures and pursuing continuing education can help you prevent complications and elevate your practice.  

To learn more about AIA, visit https://americanmedspa.org/injectionanatomy.  

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In this episode, hosts Brad and Michael are joined by Paulina Riedler, CEO and co-founder of SpaKinect, a leading telehealth provider in the medical aesthetics industry. Paulina shares how SpaKinect tackles compliance challenges in the aesthetics industry, highlighting the importance of good faith exams and the impact of telemedicine. Learn how to navigate key compliance challenges and state-specific regulations when practicing across multiple states. Tune in for steps to enhance your compliance strategy and safeguard your practice.  

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