Are we there yet?

Transport psychologist, Shaun Helman, joins us on this episode to discuss what we can do to change minds and change behaviour. Shaun works at the Transport Research Laboratory LTD and works largely in road safety, applying the understanding of psychology and human behaviour to making transport better.

Todays topics include:

• Graduated licencing
• The hazard perception test
• What makes behaviour change happen

You can find Shaun Helman on LinkedIn

You can the TRL here.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by Projects Zero, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

How has the Covid pandemic and the cost of living crisis affected road safety?

Elizabeth Box, research director and the RAC foundation, and Chief superintendent Andy Cox, join us to discuss this and more, including:

• Behaviour change regarding the speeds we use
• Do drivers have an entitlement mindset and does that need to change?
• Should the police have more powers to seize vehicles?
• The accurate reporting of data
• Is exceptional hardship a valid plea, or should it be removed as an option?

The RAC Foundation is a transport policy and research organisation which explores the economic, mobility, safety and environmental issues relating to roads and their users. The Foundation publishes independent and authoritative research with which it promotes informed debate and advocates policy in the interest of the responsible motorist.

You can find more about the RAC foundation here: RAC Foundation

The Lincolnshire police can be found here: Home | Lincolnshire Police (lincs.police.uk)

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by Projects Zero, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

Can the virtual world have an impact on the real world?

That's the big question as we're joined by psychology professor at Nottingham University, David Crundall and James Evans, founder of First Car magazine. We look at:

• Clueless or careless?
• Are young drivers really just thrill seeking yahoos?
• What role is their for virtual reality in road safety?
• The benefits of VR for learner drivers
• Are overly graphic visuals appropriate?

You can find First Car here.

You can find Prof David Crundall on Twitter and LinkedIn.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by Projects Zero, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

Chris Boston of Devon and Somerset, fire and rescue services joins us to reflect on Project EDWARD's 2021 event and look at this years theme, Changing Minds, Changing Behaviour. We also discuss:

• The goal of zero road deaths
• Who's most at risk?
• How the media can help

Devon and Somerset, fire and rescue services work every day with their communities and partners to prevent emergencies, to make people safer in their homes, their places of work and where they visit.

You can find Devon and Somerset, fire and rescue services here :Homepage | Devon and Somerset Fire and Rescue Service (dsfire.gov.uk)

The safe system minimises the chances for mistakes by drivers, pedestrians, cyclists and any other road users. But when prevention fails and collision occurs, effective intervention can make the difference between life and death. It’s the aftermath of a collision that we’ll be considering as we talk to:

• Fire Aid (Claire Hoyland)
• RoadPeace (Nick Simmons)
• HCC Solicitors (Cheryl Pinner)

Fire Aid are a UK-registered charity who brings together our members to provide ethical and sustainable donations of fire and rescue equipment and training to over 50 countries worldwide. Visit the website here: FIRE AID & International Development - Official Charity Website (fire-aid.org)

RoadPeace is a national charity for road crash victims who provide information and support services to people bereaved or seriously injured in road crashes, and engage in evidence-based policy and campaigning work to fight for justice for victims and reduce road danger. You can find their website here: Home - RoadPeace

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by Projects Zero, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

The Project EDWARD podcast returns with a new name, but the same target of Every Day Without A Road Death. In this first episode of season two we take a look a two stories:

Firstly, we meet a lady from Ireland who next week marks the 10th anniversary of the day her life changed for ever. Her name is Elber Twomey, and in July 2012 she was on holiday in the south-west of England with her husband Con and little son Oisin. She was also expecting a baby daughter On the 6th of July, at 2:47PM, the family were involved in a horrific crash with a suicidal taxi driver who was being pursued by the police.

Oisín died, and Elber lost her unborn daughter. Con was critically injured and died the following May.

Elber has campaigned since then for better training in suicide awareness for police officers and also on how to apprehend suicidal drivers. She keeps the memory of her lost family members alive with an annual Twomey family memorial – and I caught up with her a few days ago just as this year’s very special event had concluded.

We also catch up with two Project EDWARD supporters – Chris Spinks of Westcotec and Geoff Collins of Jenoptik – who share their own thoughts on this year’s theme: Changing Minds, Changing Behaviour.

We take close look back at one of the very earliest social media behaviour change campaigns that genuinely went viral – it followed the death of motorcyclist David Holmes on a road in Norfolk in 2013. We’ve reunited David’s mother Brenda with the police officers involved in the aftermath of David’s crash – and we find out why they decided to publish footage from the camera attached to David’s helmet – that recorded the last few seconds of his life – and the last word he spoke.

You can find more from Westcotec here.

You can find more from Jenoptik here.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by Projects Zero, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

Seven days after the conclusion of Project EDWARD’s road safety week of action across the UK, Neil Barrett looks back on the road trips and speaks to:

• Paul Speight from Leicestershire Fire and Rescue about their high-tech VR vehicle
• Becky Hadley about media coverage and all things PR, with tips for sponsors and road safety teams
• Neil Dewson-Smyth about social media, looking at the numbers and exploring where there’s room for improvement

There’s also time to take the temperature of the project as we start looking towards the 2022 campaign.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

In this episode, recorded at the Emergency Services Show, James Luckhurst watches the countdown clock edges towards zero and the 2021 Week of Action. He meets Anne-Marie Penney from National Highways to talk about how driving at work policies need to cascade down through every organisation’s supply chain. He hears from British Horse Society Safety lead Alan Hiscox with his reaction to the forthcoming Highway Code changes. Ian Greenman from the United Kingdom Rescue Organisation shares a few secrets ahead of the Rescue Challenge in Newcastle on Friday 17th September. James also considers mindfulness, mental health and learner drivers – an odd combination perhaps? Well, not according to Terry Cook, a driving instructor from Leeds.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

In this latest episode, James Luckhurst is joined by Jo Shiner, Chief Constable of Sussex and the recently-appointed roads policing lead for the National Police Chiefs’ Council, as well as by Ruth Purdie OBE – chief executive of UKROEd, the organisation responsible for the management of the National Driver Offender Retraining Scheme.

We’ll be considering opportunities to kick start the sort of reductions in road death and serious injury that have been missing – not just in this country but across most of Europe – for more than a decade now. Where do these opportunities lie? Also, what’s being done

to make roads policing more visible – and to remind drivers that compliance with the law is not optional.

We also meet Chris Spinks from Westcotec and Geoff Collins from Jenoptik. Both are supporters of Project EDWARD and both work in the business of keeping people safe on the roads. We’ll be looking to dispel a few myths about speeding and asking both to identify effective measures for ensuring that drivers use speeds that are both legal and safe.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

Presented by Neil Barrett, featuring an interview with Alison Hernandez, Police and Crime Commissioner for Devon, Cornwall and the Scilly Isles.  Also, James Luckhurst interviews two more experts with views on road safety.

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ

Emergency service vehicles are on our roads every day, making timely responses to all sorts of urgent incidents.

Whether it’s getting to the scene of a crime in progress, dealing with an illness or injury, attending a building on fire or any other type of emergency – and there are so many – the ability to make a successful ‘blue light run’ can be literally a matter of life and death.

Neil Barrett speaks to Roger Gardner, Manager of Lancashire Police Driving School; Kevin Day, Driver Training Manager at West Midlands Fire Service and Nick Lambert, Head of Driving Education at South Central Ambulance Service (SCAS).

Project EDWARD (Every Day Without A Road Death) is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

The Campaign, Managed by ARRM and RoadSafe, promotes an evidence-led, ‘safe system’ approach – the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:

• Safe Vehicles
• Safe Road Use
• Safe Speed
• Safe Roads and Roadsides
• Post Crash Care

For more information on the Safe System, visit: www.pacts.org.uk/safe-system

You can find ProjectEDWARD in the following places:

Website: https://projectedward.org/

Twitter: https://twitter.com/ProjectEdward

Facebook: https://www.facebook.com/ProjectEDWARDRoadSafety

LinkedIn: https://www.linkedin.com/company/projectedward/

Instagram: https://www.instagram.com/projectedward/

YouTube: https://www.youtube.com/channel/UCFYfytnzfKvX90TmkX2_LDQ