DESCRIPTION

Are you collecting courses, certificates, and dog training books like a CPD junkie? Taking course after course without any real purpose behind what you are learning?

In this episode, Jo & Vicky unpack the vital role CPD (Continuous Professional Development) plays in the dog training world. They explore how easy it is to slide into learning for learning’s sake, fuel imposter syndrome, and drift away from your original purpose – and how to flip CPD into something intentional and aligned with your niche, your clients and the business you actually want to run.

KEY TAKEAWAYS

CPD should support your strategy, not constantly rewrite it – choose learning that moves you toward the business you actually want to run. 

Ask yourself why am I studying this, what am I going to do with this knowledge. Don´t do a course, then shoehorn that service into your business to justify the course.

Purposeful, well-chosen CPD deepens your impact; endless courses without a plan just fuel overwhelm and self-doubt.

Both formal education and firsthand experience matter – it’s how you blend and apply them that grows your confidence and your business.

Your niche and offers are allowed to evolve; testing, pivoting, and dropping what doesn’t fit is part of building a sustainable dog business.

Loving learning for its own sake is valid, as long as you’re honest with yourself and don’t force every new idea you pick up into your services.

BEST MOMENTS

“Knowledge is definitely power, but knowledge can be a curse as well .”

“I am a massive CPD junkie. I f**ing love doing all of the dog knowledge courses.”

“The skill is having the ability to do both - be aware of what you want your education skill level to be and knowing how you want to utilise that in your business.”

“Don't overwhelm yourself by doing too much for the sake of doing it and getting FOMO around, not going to these events.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

Quiz: https://quiz.caninebusinessacademy.com/health-check

ABOUT THE HOSTS

We’re Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we’ve been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let’s Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/