DESCRIPTION

In this episode, Jo & Vicky are joined by Clara who worked for many years as a senior trainer and behaviour advisor at Dog´s Trust. In 2022, she founded The Muzzle Movement as a way to advocate for muzzled dogs and their guardians. Something she felt compelled to do when she adopted Tolly, who needed to be muzzled. The experience they had while out and about compelled Carla to change the public´s perception of muzzled dogs. 

 

It also inspired her to shake up the muzzle space by developing a new type of muzzle. One that provides far more freedom of movement, while still being effective, comfortable and hardwearing. In under 2 years, 20,000 have been shipped worldwide. Carla shares her story, including raising £46,000 on Kickstarter.

KEY TAKEAWAYS

 

• Carla hired someone on Upwork to create the CAD plan for her.

• The first muzzle was 3d printed.

• Being able to feed and drink water while wearing a muzzle is a big benefit.

• A dog wearing a black or brown muzzle looks scarier to most people than one that is wearing a blue or brightly coloured one.

• Hire help as soon as you can. Your business will grow faster, and you will avoid burnout.

• When Clara hired a team her turnover hit £1.2 million in 12 months.

• Hire people who share your core values and passion for what you are doing. This is particularly important during the startup stage.

• Be clear about your purpose. Without that clarity, you will not have the drive to get through the tough times.

• Offer true solutions for actual problems, not something only you perceive to be an issue.

• Stick to your values. Carla shares why they are doing this and why they turned down £2 million worth of orders.

• Hire a mentor as soon as possible. It will accelerate your growth.

• Regularly review what you are doing and improve.

• As an industry we need to pull together and stop criticising each other. There is way too much negativity in the dog industry.

BEST MOMENTS

“I wanted to be able to feed my dog through the muzzle really easily.”

“I should have hired people sooner.”

“A business needs to make money to be able to continue being a business and be able to support more people in the future.”

“Your business decisions should be made off the back of those values.”

“We'll take that loss of £2 million orders that we could have had next year if it means that over time, the right things are happening anyway.”

“It impacted my business because I was surrounded by negativity the whole time.”

“I don't think they're fearful of what their potential clients would say, they're scared about the peer group.”

“Reach out to people and say that's amazing … it really helps the other person.”

ABOUT THE GUEST

https://www.themuzzlemovement.com

Socials - @themuzzlemovement

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

 

 

In this episode, Jo & Vicky take a look at why the dog industry is mainly made up of women.

They also discuss the differences between female and male energies and the pros and cons of the two approaches.

As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of your family. 

KEY TAKEAWAYS

• Most people involved in the dog industry, especially the women, really struggle to charge what they are worth.

• The fact that so many trainers started their careers almost as a hobby, as a side hustle plays a role in people underestimating what they should be charging.

• Frequently, the person setting up the dog business is not the main wage earner in the household. Certainly not, during the startup phase. This also has an impact on how much they are willing to charge.

• Many women lean into the nurturing side of helping dogs and owners to overcome their issues, but to the point where they feel they should be offering that help unconditionally. An emotional thought cycle that can make it harder to charge for their time.

• Some dog trainers find it hard to charge enough if they feel that the person in front of them is struggling financially.

• Successful business owners learn to tap into both feminine and masculine patterns of behaviour.

• At times being in business is tough, and you have to be tough too to get through those times. But it is not always wise to bring that energy home with you, where as a mother you are fulfilling a different role that requires a different energy.

• When guiding clients, tapping into your masculine energy can be helpful. It makes it easier for them to accept that in this situation you are the professional.

BEST MOMENTS

“Multitasking can be a good thing, but it also can be negative, because you maybe don't complete the tasks.”

“With the transition of me growing as a person and growing this business, my role at home has now changed. I'm there a lot less.”

“I think there are elements of feminine energy in all of the men that we've worked with.”

“I do find that masculine and feminine energy really interesting because I see it show up in how people run their businesses.”

“That caring nature bit of but I can help, I want to help, I need to help. So, if I can, I will, and if you can only afford this, then that's okay .”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Gordon Burcham, a 3 times Martial Arts champion who runs his own martial arts school and has helped 1000s of other entrepreneurs  to build successful martial arts businesses. He is also a public speaker, author and business & personal development coach. 

Gordon shares his journey to help you understand the connection between personal development, happiness and business success. In the process of doing so, Gordon, Jo & Vicky explain how to empower yourself for growth.

KEY TAKEAWAYS

• Honing your business skills will only get you so far. The other half of the equation, the most vital part, is personal development. If you don´t work on yourself you won´t get much further than you are now.

• Personal development and growth empower you to be your true self and equip you to navigate the storms of life.

• You are the one that is holding yourself back.

• Look internally for the answers.

• Life is not about what happens to you, what you do with your experiences is what really matters.

• Don´t fall into the trap of being a victim.

• Your critical inner voice is wearing you down, take the wins as your wins. You won because of your efforts and ability, not because of luck.

• Self-love is vital. Love yourself for who you are, absolutely everything you are.

• Judgement is horrible, it´s a virus, give yourself a break. Instead, accept yourself and others. 

• Toxicity comes from a lack of abundance, a lack of love. You worry that if someone else gets something or you share there won´t be enough for you. 

• Empathy is powerful, it enables you to stop judging.

• Stop tearing each other down, accept that there is more than one way to do things. Not everyone has to do it like you.

• Embrace change don´t fear it.

• Be grateful for everything, even the small things e.g. the rain that grows your food, the sun that warms you. Living in gratitude generates joy and makes you happy every day.

BEST MOMENTS

“If I am looking externally for someone to help me, I lose all my power.”

“His passing was a blessing in many ways because it led to me writing Live Life Happy.”

“Get rid of the sh**t from the past.”

“I beat the person that I've been battling for years, which was myself.”

“The world is toxic because of judgement.”

“This toxicity comes in, and this is where we're actually destroying an industry from within.”

“Pause, don´t go straight in with that judgement.”

“Your personal development journey is never done, it´s never finished.”

ABOUT THE GUEST

https://www.linkedin.com/in/gordonburcham

https://www.gordonburcham.com

Books - https://www.amazon.co.uk/s?k=Gordon+Burcham

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Cat Topham who talks about her experiences of living with autism and working as a dog trainer. Cat shares a fascinating insight into the impact autism has on running a business. Including, how being autistic is both beneficial and challenging when training dogs.

Cat covers finding clients that fit with what you have to offer, dealing with social media when it´s all a mystery to you, being more understanding with clients and adjusting the way you communicate with them. She also explains how she manages where her energy goes to avoid burnout.

KEY TAKEAWAYS

• Autism is a bit like a breed difference e.g. terriers' and collies’ brains are wired differently, so they have different behaviour traits.

• There is no point in ignoring difference, you have to adapt your approach e.g. if noise overwhelms you, recognise that and reduce your exposure to noise.

• All business owners benefit from learning to manage their time and energy better day to day to avoid burnout.

• Dogs don´t require you to mask how you are feeling, which is part of the reason neurodiverse people have such a strong connection to dogs.

• Many autistic people become obsessed with things they are passionate about. This makes them very knowledgeable about those things.

• Cat´s autism makes it hard for her to read people. She shares examples in the podcast.

• Seek out the right clients for you, people who want what you offer.

• Autistic people spot patterns, so can very easily pick up on precursor behaviours e.g. a dog's muscles tensing or ear moving just before it is about to do something.

• Being diagnosed as autistic empowered Cat. She understood herself better and found it easier to adapt to the challenges she faces, while further strengthening the abilities autism enhances.

• Social media does not come naturally to Cat, as it doesn´t for many dog trainers.

BEST MOMENTS

“The average neurodiverse person takes in 40% more of what's going on around them than a neurotypical person…that in itself is more tiring.”

“I only have 3 hours a day to speak to people face-to-face  because  communication is so much harder.”

“Many neurodiverse people have a connection with dogs.”

“As a neurodiverse person, it isn't like excuses. You just want accommodations in certain situations.”

“I just hate doing It (social media), that's the problem and I'm not bad at it.”

“The way I would speak is very, very direct. I have to be very careful to not be interpreted wrong, like to say the wrong thing.“

“Running a dog training business, isn't really about dogs, is it? … It's about people”

ABOUT THE GUEST

https://www.instagram.com/chtopham

https://www.valleydogs.uk

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Collin Funkhouser from Pet Sitter Confessional. He and his wife run a pet-sitting and dog-walking company which employs 13 people, while homeschooling their kids. They also run a podcast and socials that help dog professionals across the globe to share their tips, experiences, and stories. 

During the discussion, Collin touches on everything you need to know to establish and grow a dog business. But he goes into depth when it comes to deciding when to hire your first employee, finding the right people, training them, and nurturing their talents. He also explains how to create a company culture that ensures that your service continues to improve, and your business can grow without you being there every minute of the day.

KEY TAKEAWAYS

• If your business is seasonal smooth out the troughs by offering other services.

• Let your business partner take control of the things you are not good at.

• If you work with your life partner, don´t talk about the business during family time.

• Hire good help as soon as you can. It makes your business resilient.

• Hiring employees rather than relying on freelancers enables you to train them and keep standards high.

• Hire people who are confident in their abilities yet humble enough to ask questions.

• Put in place the right processes and continually improve them.

• In a competitive market niching down works. 

• Every dog owner has a different lifestyle, so the dog care each one needs is different.

• Every time something goes wrong ask – what could I have done differently?

• Your marketing language has a significant impact on whether the service you provide looks like good value for money.

• Use video to connect with your client and show them how happy you make their pet. Providing the owner gives permission it is also great for marketing.

• Remember that taking care of someone´s pet well makes a huge positive difference in their life.

• Put in place boundaries and stick to them e.g. not working on your kid´s birthdays.

• You are not alone, join an online dog business group to find support and understanding.

BEST MOMENTS

“Everybody's better when we're sharing and telling our own stories.”

“To be clear is to be kind…we want our employees to know exactly what it means to have done an amazing job.”

“Soft skills are the most important thing in the success or failure of people in your business.”

“We´re still learning.”

“Downtime takes practice because we're small business owners we're wired to …. get out there and conquer.”

EPISODE RESOURCES

https://www.petsitterconfessional.com

https://www.facebook.com/petsitterconfessional

https://www.facebook.com/groups/412597292686603

https://www.instagram.com/petsitterconfessional

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations. 

Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success. 

KEY TAKEAWAYS

• Fear often stems from past experiences and learned behaviours rather than being inherently logical. 
• Providing free content can be a strategic way to build trust and rapport with potential clients. 
• Businesses should focus on the outcomes they provide rather than just the time spent on services. 
• There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget. 
• Regular self-reflection is crucial for personal and professional growth. 

BEST MOMENTS

"It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason."

"If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defence mechanisms around that fear."

"You can't possibly charge that amount of money. You can't possibly do this. You can't do that. People don't want this. Make dog training affordable. I'm like, what's affordable? What does that mean?"

"If you try and cater for everybody on a low ticket, you're going to have to work a fair amount of time in exchange for that money."

"If you allow your brain to take over and be controlled by fear, be controlled by the unknown, be controlled by everybody else's opinion of what you should be doing with your business, nothing is going to change."

 

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

Just, click and enter your details to join the priority list now:

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book.

 

This guide teaches you to build a brand, grow a loyal client base and navigate the challenges of running a business in an ever-evolving market. In this episode, Jo & Vicky briefly talk through lead generation, sourcing good customers, creating processes, and leveraging social media to provide you with a taste of what you can expect from their brilliant guide.

 

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy 

 

KEY TAKEAWAYS

 

·      Get on the priority list to secure the free bonuses.

·      The dog business is always evolving, which means you have to constantly be tweaking and updating your skills.

·      Waiting for customers to come to you leaves you struggling and missing clients that can add to your bottom line. Lead generation is essential.

·      Most potential customers do not fully understand how serious the problems they will face in the future are going to be if they do not address behaviour issues in their young dog. You have to educate them, which in turn motivates them to buy.

·      It is easy to spend a lot of money on ads that don´t work or to fail to turn leads into customers.

·      Creating watertight processes and following them takes a lot of stress out of running your business.

·      Finding customers that are a good fit for how you work is essential.

 

 

BEST MOMENTS

“We have poured every ounce of knowledge into this book that worked for us to turn an all-right business, into a business that collectively turned over £150k.”

“It's our mission in life to equip all of you dog folk out there with as many skills that are really going to help move the needle along in your business .”

“It's worth getting on that priority list for the bonuses.”

“I changed the way I delivered my service because I was chasing the money.”

 

 

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

 

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

 

 

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

 

 

 

ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

 

Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture.

Together, Jo & Vicky have a combined 27 years of experience running dog businesses and coaching other entrepreneurs. So, you know that the strategies and advice they share in their book are both practical and effective.

 

KEY TAKEAWAYS

• Setting your business up in the right way makes it easier to grow. The foundations you lay matter.
• Developing the right mindset right is essential. If you don´t the rest won´t work, which is why this is included in their book.
• When you do not feel safe, you make bad decisions. Having a strategy to follow stops you from feeling lost and desperate.
• Trying to replicate the business model of a well-established company rarely works. Especially, if you are a startup because you are just not ready to do things that way.
• Following a business blueprint is important, but you also have to get creative, have fun and do what you want.
• Many people have self-limiting beliefs about how much money a dog business can make. Using real-world examples Jo & Vicky bust those myths and show you how to make 6 figures.
• Putting in place services that bring in regular income helps stop the mental burnout and stress that leads to bad decision-making.
• If you have lost the love for your existing business this book is also for you, it shows you how to change direction, provide a better service and make more money.
• Understanding modern marketing techniques and investing in the right technology makes it easier to find and retain clients. Jo & Vicky explain how.

BEST MOMENTS

“This is basically what I wish I'd had when I started my dog business.”

“It's your business. It's your life. You create whatever you want to off the back of it.”

“Really, the whole book is about mindset… if you don't get that bit right, the rest won't work anyway.”

EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy 

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

KEY TAKEAWAYS

• Investing in a business mentor to teach you the right way to run a business is no different to investing in a driving instructor to teach you to drive. Don´t let friends and family put you off.
• Don´t inadvertently devalue your service. How this can happen and what you can do to avoid this classic mistake is explained during the episode.
• Discounts are a win for a customer, but if you are doing twice the work, for you it is a loss. Instead, offer arrangements that benefit both parties.
• In the early stages focus on one or two options. That is how all successful businesses get started.
• Give customers a choice. Let them decide whether to opt for the cheapest or the more expensive option.
• Tempt customers by giving them exactly what they need. Provide true value – make hiring you a no-brainer.
• Do your market research before launching a new service. Rymel explains how.
• Show customers that you understand their pain e.g., the problem is my dog won´t come when called, the pain is I can´t take him anywhere without worrying he will run away.
• Humans will do more to get away from pain than they will to experience pleasure. Use that fact to hone your marketing efforts.

BEST MOMENTS

“Generating revenue is simply offering a real exchange in value.”

 “Don't panic and worry about affordability …. just create choices.

“Present the harsh reality of what happens if the problem is not solved.”

 

EPISODE RESOURCES

https://www.instagram.com/rymeldmot

https://www.facebook.com/RymelDmot

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

 

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow?

 

KEY TAKEAWAYS

• Most self-employed people and sole traders have zero business training.
• Even people who have held senior corporate positions only have a limited understanding of what it takes to run an independent business.
• Winging it will only take your business so far. 
• Be patient with yourself don´t try something once, and then immediately give up because you think it hasn´t worked.
• Flitting from one thing to another is a sure way to waste your energy and resources.
• Always think about whether what you are planning to do will fit in with your long-term bigger picture.
• There is no need to feel uncomfortable about charging a decent amount for the service you provide. People are coming to you because they can´t do it themselves, they need your expertise.
• It is not your job to second guess how much someone can afford, you need to set your rate and stick to it unless you are running a promotion.
• Give value by providing the basics for free.
• Choosing someone to teach you everything you need to know is far more efficient than trying to learn things piecemeal.

 

BEST MOMENTS

“That job didn't teach me the skills that I needed to be a business owner.”

“It's a good comparison…. we are like, little reactive dogs.”

“Business is a journey. The same way as you learning about dog behaviour is a journey"

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.