When you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as transformative. In this episode, we explore the four common personality types: chatty, big-picture thinkers (parrots), fast, results-driven people (eagles), calm, supportive types (doves), and careful, detail-focused people (owls).

You’ll hear real-world examples of personality clashes that leave both sides frustrated: trainers thinking, “I’ve explained this ten times, why aren’t they doing it?” We look at what happens when two parrots spend an entire session chatting instead of training, how an eagle can overlook what an owl really needs, and why the caring dove in you might slip into people-pleasing instead of leading.

We break down how to spot the bird in front of you, adjust your pace and level of detail, and use one powerful question to transform your consults, sales, and clients’ results—without having to become a different person.

KEY TAKEAWAYS

BEST MOMENTS

“For a lot of us, we think we're giving the detail, but it's being given in a way where you are just talking at somebody.”

“We have to be mindful that the population is a mix. You're not typically talking to just one profile. It's a blend of all of those profiles.”

“For somebody who needs a lot of detail, if that detail isn't given, that might put them off buying.”

EPISODE RESOURCES

D.I.S.C personality type for dog trainers episode with Andy Nisevic -

https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509

How to contact Andy Nisevic :

https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk

https://onedegree.uk/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Hating every single part of your business right now? Don’t panic—you aren't alone, and those rough moments usually hide the best golden nuggets. This mashup episode brings together the absolute best bits from our upcoming CBA Live 2026 speakers to completely reshape how you look at growth, money, and boundaries.

Most force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content creators. Add AI into the mix and it can feel impossible to stand out without selling your soul.  

Today, we are joined by Ricky Sullivan, The Canine Copywriter. She helps dog trainers get crystal clear on what they offer, who it’s for, and writes the content for their website, emails, and other marketing. Content that makes the right people’s ears perk up and tempts them to get out their credit cards.

We discuss why creating ethical, human copy is essential and how to do it and improve your visibility without having to live on social media. As well as how to use AI in a way that ensures you still sound like you.

KEY TAKEAWAYS

Copywriting is all about using the right words. Words that catch the attention of the right people and demonstrate to them that you are the person who genuinely can help them to train their dog and provide them with relief.

Jargon-heavy copy that reads like you are trying to prove how much you know, instantly turns people off. Their eyes roll, they think "what the hell does that mean or that sound soooo complicated." - then click away. 

Pet owners want a human they can relate to and understand. Someone they know will truly solve their problem.  

Be honest about what your offer. The more genuine you are the more you will attract clients you can help and the more likely it is you will please them and attract good reviews.

If you think you are not a good fit, don´t work with that client.

Pick marketing methods that work for you. If you don´t like writing, produce your content by talking instead.

Using social media is optional, staying consistently visible isn’t.

Generic, identical AI images and content erode trust and stop you standing out.  

BEST MOMENTS

“Copywriting is writing words, but words for marketing. Words that are designed to persuade.”

“You just cannot stand out if everybody's stuff sounds exactly the same, and everybody's images are AI generated.”

“It's a fine line between understanding what people need to hear and not using their pain points against them.”

“Most force-free dog trainers didn't get into being a dog trainer because they wanted to be on social media.”

“Don't over complicate it, just be yourself, just show up, talk about what you care about, talk about how you can help people.”

ABOUT THE GUEST

https://thecaninecopywriter.co.uk/

https://www.facebook.com/thecaninecopywriter

https://www.instagram.com/thecaninecopywriter/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Most dog trainers are still using a 90s-style model: six-week courses, one-off sessions, and long gaps between classes. A model that rarely works in today´s crazy busy world that is full of highly distracted and already over-stretched clients. They can´t take in and apply what you teach and training their dog tends to slip down their to-do list. Leaving you and them very frustrated.

In this episode, we explain that owners don’t want to have to become mini-dog trainers, they want simple methods that work. That needs long-term support, repetition, patience from you and  asking better questions. That creates calmer clients, stronger relationships, and results that actually stick.

KEY TAKEAWAYS

A 90s‑style pick‑and‑mix of one‑off sessions and short courses no longer works. When owners only get you in tiny snippets, it’s hard for them to build new habits and see lasting change, especially with puppies.

Clients are not short on information, they’re short on capacity. Kids, jobs, stress and 10,000 daily ads and messages eat their bandwidth. They can’t absorb and implement everything you say.

Judging clients e.g. thinking “they shouldn’t have a dog” shuts down your ability to help them. Even if you are careful to say nothing directly to them, they will still pick up on your disapproval. How you feel leaks out in subtle ways. 

Take note of your frustration or issues with people and work to put things into perspective. Ask - What might be going on in their life that I don’t see yet?

Respectfully talk to your clients to uncover the underlying issues that are holding them back. 

Sounding like a broken record can be frustrating, but if you don´t you can´t break through all of the other noise.

Build repeated explanations, reminders and check‑ins into your course or sessions.

Longer‑term, relationship‑based support makes it easier for both sides. You get time to really understand the client and adapt how you help; they get space to be honest, try, wobble, and come back without feeling like a bad owner.

BEST MOMENTS

“It's more human connection now.”

“You'll see more of that person, and they will let you in more into what's going into their lives, and it will allow you to be more empathetic.”

“You need to sound like a broken record… If they've only heard it one time, they're not going to retain it.”

You've got to come CBA Live, 9th and 10th of July, Solihull – Just book here - https://www.caninebusinessacademy.com/cba-live-2026

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

If your normalcy, is juggling dogs, clients, kids, partners, piles of washing, dozens of undone chores, and a brain with 47 tabs open, this episode is for you. It is all about the reality of running a dog business while looking after family and dealing with a long list of other responsibilities outside of work.

We talk openly about those rock‑bottom moments where you wonder if it would be easier to just go back to being “normal,” identity crisis, handling grief and being overstretched. You’ll hear how to simplify your business, prioritise tasks and surround yourself with a community of people that provide the support you need instead of inadvertently making things worse.

KEY TAKEAWAYS

Feeling overwhelmed by life and work doesn’t mean you’re not cut out to run a business,  it means you’re human.

Developing a rinse‑and‑repeat business model frees up headspace and time. 

Discomfort is part of growth.

The right mentor stop your overthinking. They help you see where you are making things harder than they need to be.

Who you surround yourself with massively affects your belief in what’s possible and how hard everything feels.  

When you feel fear or overwhelm spike about money, clients, big decisions or other things, pause, and say, “This is my brain trying to keep me safe.” Then ask: "If fear wasn’t driving this, what would I choose?"  

Periodically, audit your business for tabs that don´t need to be open and plates you no longer need to keep spinning. List out everything you’re trying to do, decide what actually moves the needle and what can be parked.

For regularly repeated tasks, develop simple rinse and repeat processes, and follow them.

BEST MOMENTS

“How often, do you feel you've just got too many tabs open in your head, or you're spinning too many plates?”

“Life is busy, life is short, so actually spend it with people you love. Spend it with people that are going to encourage you.”

“Often, we are afraid to put ourselves first.”

“What thoughts are yours, and what are other people's that have infiltrated your brain?”

If you’ve not grabbed your CBA Live ticket yet, get your arse in gear and sort it here:https://www.caninebusinessacademy.com/cba-live-2026/

Across two days we cover everything we’ve talked about in this episode (and a lot more): real-life business stories, mindset, money, systems, and strategies you can actually use. 

You’ll connect with other force-free trainers, and you’ll have the chance to join the CBA community full-time so you’re not left doing this on your own.

CBA Live is the business event for force-free dog trainers and behaviourists.

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

www.caninebusinessacademy.com

https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Treat visibility as relationship-building, not just posting. Local vets, rescues and pet businesses, plus simple authority videos that reframe common problems, often move the needle faster than another generic reel.

“If it's not resonating with the audience… that nice (website) design isn't going to go very far.”

Most dog trainers didn’t become self‑employed because they craved spreadsheets, tax returns, and late‑night admin. They started because they loved dogs, loved learning, and wanted to do something that wasn´t soul sucking.  

Fast forward a few years and many are burnt out, under‑earning, and stuck in limbo – half in, half out – between a “proper job” that is pure drudgery and a dog business they don’t fully trust to support them.

In this episode, we strip back the glossy story and talk honestly about why you’re in business, how you got here (accidentally or intentionally), and why that is important. We discuss how to keep going when things get hard. You’ll hear our real stories of turning down safe promotions, taking redundancy, leaving big salaries, and redefining purpose after grief and major life events. Including, the ripple effect those decisions had on family, money, self-belief, and our entrepreneurial lives.

KEY TAKEAWAYS

How your business started shapes your mindset and expectations of what you can achieve.  

Many trainers stay in “safe” jobs they hate because they don’t fully trust the business model or themselves to make it work financially.  

Tough life events often act as forced turning points that push you to finally say, “there is no good time – I’m doing it anyway.  

There’s a difference between the motivation to start and the motivation to continue and work your way through the drudgery.

If you’re constantly moaning about enquiries, clients, or cash, you eventually have to stop the moaning and change how you run your business.

What do you want your life to look like? – that is your first question, answer that question and change things to make it happen.

BEST MOMENTS

“What's the blocker here? Why are lots of people struggling to get those brilliant results?”

“I love that transformation; I love people getting brilliant results.”

“All the stuff that we're moaning about, all the things that we find difficult. What are we doing about it?”

“What is your motivation when it's hard, what's keeping you going? Where do you want to go with it? Where do you want your life to be?”

EPISODE RESOURCES

The Judgy Carrott episode - https://podcasts.apple.com/gb/podcast/how-to-stop-unintentionally-telling-prospective-clients/id1727170978?i=1000768641524

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Most dog trainers are losing hours of headspace to what we call “comparatinitis” – the constant urge to measure your business against everyone else’s.

A new trainer appears in your area, someone launches real-life puppy classes, or their social media looks slicker than yours, and your brain goes straight to: “They’re going to take all my clients,” “I should be doing that,” or “I’m not good enough.” Before you know it, you’re doom-scrolling their website instead of building your own business.

In this episode we unpack where that fear really comes from, covering money, ego, industry culture, and nervous-system level panic. Then show you how to flip comparison into fuel. You’ll hear how to get more specific about what you actually want to be known for, design a business model that doesn’t need 50 clients a month, and stop trying to copy trainers whose strengths and goals are completely different to yours.

KEY TAKEAWAYS

Constantly comparing yourself to your competitors keeps you second‑guessing your prices, offers, and skills. It leads to you building your business around fear instead of intention.

Get really specific about the dogs, people, and problems you want to be known for solving. That stops you from treating every other trainer as a direct threat.

Build a business model that doesn’t rely on packed classes and fifty clients a month. A handful of well‑priced, long‑term programmes is all you need.

There really is plenty of clients out there for everyone. 41% of UK households have at least one dog.

Put boundaries on your stalky‑stalk time - use that energy to take one concrete action to boost your own business e.g. follow up on a lead.

Use what other trainers are doing as proof that there’s demand, rather than seeing everything as evidence that you’re failing or are “too late to the party.”

BEST MOMENTS

“Let's flip that (new competition) into something that drives us forward, that makes us better – Ask, how can I see this as a possibility?”

“The more specific you get, the more likely you are going to get that owner that you really want, as a client.”

“You shouldn't try to be somebody else, and you can't just copy what somebody else is doing …you can do whatever the f**k you want to do.”

“I had a model where if I was making 3 sales a month at £2k I was like, there was six grand coming in for me. I was quite happy with that. I didn't need to go and get 50 people.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Most force‑free dog trainers are finding it increasingly hard to attract clients. They are passionate, educated and deeply committed to canine welfare - yet their businesses struggle. Not because they’re not good enough, but because their judgyness of dog owners is quietly telling great prospective clients to f**k off.

Without meaning to do so, many trainers are saying “you and I are not a good fit – go work with someone else.”

Today, we explore how the way you talk about ‘ideal clients’ and commitment can accidentally leave well-meaning dog owners feeling judged and not good enough. You’ll see how certain phrases, website copy, and enquiry processes act like a big ‘keep out’ sign and what to do instead so the right people actually lean in.

Expect uncomfortable truths, relatable confessions, and practical mindset shifts you will be able to immediately apply to your messaging, sales calls and offers.

KEY TAKEAWAYS

Hidden judgement in your marketing copy, policies, videos, and website quietly tells great prospects to go elsewhere - long before they even speak to you.

Most dog owners say “obedience” because that’s all they’ve ever heard. It’s a knowledge gap, not them being arseholes and "bad" owners.

If you only speak to “ideal clients,” you shrink your pool down to a handful of already‑converted unicorns.

Demonstrate how you work and your philosophy using stories and examples. This, attraction marketing approach ensures people don't feel shamed by your content.

You’re not in the business of dogs, you’re in the business of people - meet people where they’re at to help more dogs, earn more, and resent your clients a hell of a lot less.

BEST MOMENTS

“A lot of us are unintentionally telling prospective clients to f**k off.” 

“The more invested, more passionate we get, the harder it is for us to understand what it feels like to be a dog owner, and this is where that resentment of people comes in.”

“You're failing the people if you don't meet them where they're at, and you don't acknowledge that their knowledge level is very different to yours.”

“If we've done the judgy thing, not necessarily in person to them, but through our messaging and through our marketing…you actually turn people off.”

“People skills are something we have to keep working on.”  

“You can be passionate without being a judgy carrot.”  

Make sure you check out CBA Live - THE business event for force-free dog trainers and behaviourists. 

Two days of Real talk & Practical strategies - July 9th & 10th 2026

Save big with our Early Bird discount – https://www.caninebusinessacademy.com/cba-live-2026/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Many dog trainers accidentally build businesses that burn them out: 60-hour weeks, low prices, blurry boundaries, and no real way to step back. It doesn’t have to be like that. Treating your training business as a real company – with vision, pricing, and systems – is what changes everything.

Today, we sit down with Amber Quann from Summit Dog Training, a 20-year industry veteran who scaled from solo trainer to a 12-person team and used that growth to buy her own commercial real estate. We unpack how the pandemic puppy boom pushed her into severe burnout and how a year of coaching helped her separate her identity from the company and promote herself to CEO.

This episode is about shifting from “I just love dogs” to running a serious, profitable, CEO‑led training business – with real pricing, real systems and a company that can survive (and even be sold) without you.

KEY TAKEAWAYS

Don’t build your business as “I just love dogs, so I’ll train on the side.” Decide early that it’s a serious company and promote yourself from lead trainer to CEO.  

Separate your identity from the business - that emotional distance is what makes growth, delegation and even exit possible.  

Price for profit and sustainability, not guilt. If you want to pay good wages, give raises and survive rising costs, you must charge enough and accept that some clients will leave.  

Treat software and card fees as the cost of doing real business. 

Automated, upfront payments slash no‑shows and admin.

Set a clear North Star so you stop chasing every “good idea.” 

Look to other industries for better models, launch at 10%, then iterate – perfectionism is what keeps you stuck.  

Build a business that exists beyond you: systems, brand and a trained team turn dog training from tiring self‑employment into an asset you could one day sell.  

Aim for a healthy relationship with your business over the year, not perfect work–life balance every week.  

If you only want to train dogs, that’s fine – but then bring in ops/CEO support instead of trying to wear every hat.

BEST MOMENTS

“Folks told me no one's gonna pay that for training -  Now I charge three times that.”

“Look at something and take the bits out of it that are going to be relevant to you. You don't have to completely replicate it.”

“It's kind of just been this, North Star almost, but continuing to reorient around it as the years have passed.”

EPISODE RESOURCES

https://summitdogtraining.co.uk/

https://www.instagram.com/summitdogtraining

https://www.facebook.com/summitdogtraining

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email: [email protected]

ABOUT THE HOSTS

Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/