DESCRIPTION

In this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels.

Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way.

KEY TAKEAWAYS

A CRM system helped Vicky and Jo streamline their appointment management, automate reminders, invoicing, client sign up and more.

The right CRM gives you an overview of each client, so you can target them with the right messages and products.

Start simply, and when you are ready to scale, invest in the systems you will need to manage a larger customer base.

The right CRM will improve your customer experience and ensure all leads are followed up on.

Automating your social media is a huge win. Consistent posting builds trust and the algorithm loves it.

Avoid shiny object syndrome. Only buy what you need and don´t waste time trying to learn the features you don´t need to use yet.

AI tools like ChatGPT can become a strategic partner in your business. Jo explains how she has trained it and which version to use.

AI is a great writing assistant.

Don’t overcomplicate your website. Bloat stops people finding what they need.

Remember, human connection is still your most powerful business tool. Don´t automate everything, still make those personal calls, reply in person and comment.

BEST MOMENTS

“Business systems sounds really boring, but you know us, we're going to jazz it up. We're going to CBA it up.”

“If you are serious about building your business purposefully, you do need to invest in those systems.”

“That's where the systems really come in, because you do get a lot of time back if you use them appropriately, and it's at the right time in your business to use them.”

“For A CRM system, our biased verdict is Keap. We do have an affiliate code that we can give you to get you a storming deal with them.”

“I’m a big, big advocate of chat, GPT and AI.”

EPISODE RESOURCES

http://www.keapnow.com/canineplaybook

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky are joined by Jason Light, Director at PACT (Professional Association of Canine Trainers). They provide ABTC recognised courses and a support network for dog trainers who want to build ethical, resilient practices that grow fast and stand the test of time. PACT is known for its welfare-first, science-led approach to assessing  and training dog professionals. 

Today's conversation isn't about competing voices. It's about exploring how we can collectively support trainers and behaviourists to build sustainable, ethical practices that work for them.

KEY TAKEAWAYS

PACT training is a combination of online and in-person. It is a highly flexible and supportive way to learn.

At PACT they find ways to tick multiple business strengthening and ethical boxes with one activity. 

Imposter syndrome holds most trainers back. There are several root causes PACT will help you to overcome yours.

Counter-intuitively, knowing how you can exit your business, e.g. sell it, is freeing and empowering.

Collaboration, not competition, is the future of the dog training industry. Practical examples of this working in the real world are discussed. 

Building sustainable, ethical practices is essential. Sustainable includes building a business that will provide you with an income for decades to come.

Compassion fatigue is a key reason trainers leave the industry. PACT provides training and support to address this issue.

For long term success, business skills are just as important as dog knowledge.  

There are lots of ways to work that enable you to only do the things you like doing and are good at. Jason explains how.

BEST MOMENTS

“How can we have a truly sustainable business in every sense? - the financial sense, longevity, resilience, as well as the social and economic benefits that you can achieve.”

“We’re seeing more behaviourists and trainers cross referring between each other.”

“You can do it (PACT training) flexibly in your own time, but the in-person days are kind of fixed.”

“We're really passionate about showing best practice... a really modern way of doing business.”

“At PACT we find ways to tick multiple boxes with one activity.” 

“I made a whole career out of finding fantastic people that do brilliant stuff and getting their support and paying them for it.”

EPISODE RESOURCES

https://www.pact-dogs.com

Free taster courses - https://www.pact-dogs.com/pactfreecourses

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

Are you struggling to find the perfect work-life balance? In this episode, Jo & Vicky challenge the very idea of work-life balance and explain why for them keeping both their personal and work lives ticking along in harmony is more of a dance than a balancing act. They explore what it really means to thrive as an entrepreneur, parent, and individual. 

Jo & Vicky share several honest stories about how they achieve what they really want in both their business and personal lives, resist pressure to follow societal norms and avoid burnout. They demonstrate why flexibility, self-awareness, and embracing your unique “dance of life” is what actually leads to greater satisfaction and success.

KEY TAKEAWAYS

Chasing an idealised version of work-life balance that is impossible to achieve only leads to burnout. Instead embrace the “dance” and learn to adapt and be flexible.

Don´t let society dictate what you prioritise. You and your partner know what really matters. 

Define success on your own terms and regularly review where you are and whether you still feel that way.

Keep the channels of communication open in all areas of your life.

Accept that what you prioritise is going to change over time.

Self-awareness is essential. Understand what really matters to you, your strengths and limitations.

Be realistic about what you can get done. Allow yourself sufficient time and make sure you recharge your batteries enough.

Recognise the dead ends you go down e.g. endlessly creating to do lists instead of taking action. Come up with effective strategies to break those negative behaviours.

Ask yourself what your ideal life looks like in all areas of your life.

Be realistic, at times you do have to sacrifice one thing to achieve another. But don´t fall into the trap of doing this becoming your norm. Don´t push things too far.

BEST MOMENTS

“We don't like the word balance - we prefer the word dance.”

“It's impossible to achieve complete balance.”

“The more you understand yourself, the more you'll be able to help others understand you.”

“Allow yourself to go with the flow a bit.”

“There is no business police. You can change whatever, whenever you want to change it.”

“The choices that we made and continue to make every single day in this business, there is a cost to it.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

What does it really take to build a successful business partnership—and how do you navigate the bumps along the way? In this candid episode, Jo & Vicky discuss the real-life journey of their business partnership. They share the highs, lows, and the lessons learned. 

Jo & Vicky cover understanding personality differences, improving communication, and not killing each other in the first few months. They share how embracing self-awareness transforms your relationships with clients as well as your business, and how to turn the challenges of partnering up into opportunities that create a far stronger business than one you could develop alone.

KEY TAKEAWAYS

Regularly communicate openly and honestly with your business partner to address challenges early.

Understand and make allowances for both your own and your partner’s personality types and working styles.

Embrace self-awareness and be willing to work on your personal growth for the benefit of the partnership.

Clearly define roles and expectations, but be ready to help each other as you learn and grow together.

Be patient with each other.

Don’t be afraid to seek external help, especially when you are facing challenges. Jo & Vicky hired a mentor to help them grow.

Make time to work on the business, not just in the business, to accelerate growth and decision-making.

Use structured frameworks like DISC profiling to improve collaboration and understanding.

Ask open questions to encourage discussion rather than just yes/no answers. E.g. This is my idea, what do you think about it?

Accept and leverage each partner’s unique strengths instead of trying to change each other.

BEST MOMENTS

“That's how I knew you were the right person, because we want to achieve the same thing.”

“I think it’s more intense than marriage … it can be make or break as to whether that business works.”

“I love our journey, it’s really fun looking back on it.”

“It works because I’m you and you are me.”

“You  need to keep having the conversations of what we are prepared to do for the business and what we're not prepared to do."

“It is that dance that you have to learn.”

EPISODE RESOURCES

Andy Nisivic episode - https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509

https://onedegree.uk – DISC personality profiling

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

Are you holding back from putting yourself out there and sharing your achievements because you fear being judged? Today, Jo & Vicky look at the real reasons behind self-doubt, imposter syndrome and a reluctance to self-promote, that holds so many business owners back. They explain how embracing your unique story and confidently sharing your wins inspires others while also accelerating the growth of your business. 

They share practical strategies that enabled them to overcome imposter syndrome and share what they knew. A move that enabled them to build their training businesses, create The Canine Business Academy, reach and help hundreds of people and win awards.

KEY TAKEAWAYS

Sharing your achievements and what you offer is not about ego. It´s about serving your audience. If you say nothing, people never know there is a solution available for their problem.

Overcome imposter syndrome by recognizing your unique strengths and focusing on your purpose.

Be the bouncer of your own club. Define your audience – people you can genuinely help and work with effectively. Then, focus on attracting them. They will truly appreciate what you offer.

Be authentic and share your story, it builds trust.

It´s OK to turn people off. What you offer and how you work is not going to suit everyone. You are not a good fit - they don´t need you and you don´t need them.

If you don´t take what you do seriously other people won´t either. Your job is not a hobby.

Confidence comes naturally once you are clear about who you are, what you stand for and what you have to offer.

Personal development matters, it is the main fuel for your business growth. Without authenticity, confidence and overcoming imposter syndrome you can´t grow very fast.

Celebrating true wins, even if they are small ones, inspires both you and others.

BEST MOMENTS

“If something inside you will not shut the f**k up…  that needs to get out to the world, and it’s your job to do it.” 

“Everything comes back down to purpose. What do you want to achieve? Who do you want to help?”

“If you keep it a secret, which effectively is what a lot of you are doing… You’re doing those people out there that need you, your knowledge, and what you’ve got a disservice.”

“It's not that I'm a bigger person than you or a better person than you. It's just that I know who I am, and that's it.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky tell you more about what you can expect and achieve by attending their first Canine Business Academy Conference on 11-12 September at Village Hotel, Solihull. They explain who the conference is for, how it will help you with personal development, mindset, business strategies and growth, networking and working collaboratively so that you can grow faster.

If you've not yet got your tickets, there's still time – You just need to book here - https://www.caninebusinessacademy.com/cba-conference-2025

KEY TAKEAWAYS

If you are a force-free trainer or a behaviourist that is ready to move from winging it, only just making enough money to get by, to running your business with purpose and confidence, the CBA conference is definitely for you.

Conferences are a great place to genuinely connect with others. You cannot beat the support of people who are following a similar path to you. 

Networking creates opportunities to work with other dog business owners, so you can both be more effective and both make a better profit. 

The speakers and mentors all offer insights and advice based on real-world experience. Expect plenty of Aha moments.

The CBA conference is designed to empowers attendees to become more self-aware,  improve their mindset and grow their confidence. It supports both personal and professional development.

BEST MOMENTS

“The bare minimum salary somebody (a single person) needs to live a very basic life in the UK is £28k.”

“What life do you want to be leading? What do you want your business to look and feel like? All of this comes down to literally mapping out that roadmap.”

“Every decision you make is going to impact not only that financial goal, it's going to impact how you're spending your time.”

“Don't think that we're getting rich from this conference because we are not. It's the complete opposite, actually. But there's a bigger picture.”

“When we talk about a roadmap, we do mean staying on a track, but what we don't mean is literally that tunnel vision of sticking your fingers in your ears.”

EPISODE RESOURCES

If you´ve enjoyed or benefited from any of our podcasts, courses or our book.

https://share.google/wgGEcJzpJGZu0xIRY - Please click this link or copy and paste it into your browser and leave us a review on our Google business listing.

Joseph Rowntree Report £28k income - https://www.jrf.org.uk/a-minimum-income-standard-for-the-united-kingdom-in-2024#:~:text=A%20single%20person%20needs%20to,prices%20all%20rose%20in%20April.

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

https://www.caninebusinessacademy.com/cba-conference-2025

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky shatter the "saturated market" myth. They explain how to turn your fear that there is too much competition in your area into a strategic advantage. It pushes you to take a fresh look at your business and identify your unique offering and gaps that need filling. You become more effective at making would-be customers more aware of why you are worth hiring instead of the competition, all of which enables you to continue charge enough to make a good living.

Listen in to learn how to turn competition into your greatest opportunity, instead of joining the “race to the bottom”.

KEY TAKEAWAYS

Don't automatically assume that competition means there are not enough clients to go around. 

Most areas have a lot more dogs than service providers can serve. You only need a limited number of clients to succeed.

You don't need to attract every potential client, just the right ones for your business.

Avoid the "race to the bottom". Lowering your prices rarely helps. However, there can be a place for genuine special offer campaigns.

Focus on your unique value and delivering high quality. Continue to charge what you are worth.

Conduct a SWOT analysis to objectively assess your business strengths, weaknesses, opportunities, and threats. Jo & Vicky´s course includes a module on doing this.

You can learn a lot from your competitors. New competition is an opportunity to review and strengthen your business.

Identify weaknesses in your competitors´ businesses. Filling those gaps is an opportunity for you.

Approach business challenges logically, stay confident in your unique offerings, and see competition as a chance for growth rather than a threat.

BEST MOMENTS

“Pivot into using it (competition) as an opportunity, rather than something to be scared of.”

"Why am I stressing out so much that all these people are going elsewhere when I only need five new people to succeed."

“I don’t want to lower my fees because then I’m going to have to work 10 times as hard to actually just put food on the table and pay my bills and deliver a s**t service whilst doing it.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

Are annoying clients really the problem, or could you be the source of some of their frustration? In this episode, Jo & Vicky reveal the surprising truth about why clients seem "annoying" and the role not managing customer expectations often plays when that happens. They explain how to master the art of clear communication, set realistic outcomes, and create services that truly serve both you and your clients. 

If you've ever found yourself frustrated with "difficult" clients, this episode will change your perspective and give you the tools to create a more harmonious, successful business. Listen in to answer the question: Is the problem really my client, or is it me?

KEY TAKEAWAYS

Never assume clients fully understand what they are buying.

Clearly communicate what clients can expect from your service, focusing on outcomes rather than just selling time or sessions.

Set realistic expectations from the beginning, explain the process, potential challenges and the type of support they can expect.

Be flexible and supportive.

Avoid damaging your reputation by venting about clients in professional groups or online forums.

Approach client communication with empathy. Try to understand why they might struggle to complete tasks.

Be transparent about the time and effort required to achieve the required result.

If you offer one-off sessions, make it clear that the problem won´t be 100% solved at the end.

Regularly seek and incorporate client feedback to improve your service and communication.

Be very clear about the work the client needs to do in between sessions, but be patient.

Managing expectations is a multifaceted process that requires ongoing communication and support.

BEST MOMENTS

"Do they know what's coming next? Do they know what's expected of them? Or do you just spring stuff on them and then get annoyed that they're not doing the work."

"Our role is to manage their expectations right from the outset."

“You have to start asking yourself, ‘What do you want them to walk away with, and what do you want to walk away with?’”

“It gets really messy, because you're essentially trying to sell an hour of your time, and you're not selling an outcome.”

“Look at who you’re helping, what your service is supposed to do and how you can communicate that clearly.”

"Some people find it a bit judgey, even though it's supposed to be constructive criticism."

“It's not our job to be coming down them like a tonne of bricks.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky announce the details of the very first Canine Business Academy Live event aka CBA Live. They share why they decided to do an in-person event and what you can expect when you attend.

If you are a part of the dog world, someone who's working with dogs in some way, shape or form, someone who wants more for their business, more for their life, and more for themselves, this conference is for you. Regardless of what stage you're at, whether you're just starting out, are already turning over 6 figures or are somewhere in between, CBA Live is the right room for you.

It´s time to transform your dog business, so secure your spot at CBA Live - https://www.caninebusinessacademy.com/cba-conference-2025. You really don´t want to miss this game-changing event. It will be 2 days of dog business inspiration, strategies that work and collaboration opportunities.

KEY TAKEAWAYS

Business and learning do not need to be stuffy; they can be fun. CBA Live will definitely be lively, fun and inspirational.

Networking and collaboration feed growth, and the CBA Live event is the perfect place to meet like-minded people you can work with.

You can expect practical, actionable advice from Jo, Vicky and their guest speakers.

There will be great knowledge being shared on stage, but don´t underestimate the amount you will learn by chatting to fellow attendees.

The event will have something for everyone regardless of what stage they are at in their business journey, including people who are just investigating joining the industry.

BEST MOMENTS

“We promise to make it something that will be unforgettable for all the right reasons.”

"We want everyone to walk away feeling like they can do it, and they are worth it."

“We´ve formed collaborations in those (live event) rooms that have been life changing.”

“The CBA Conference means a lot to us.”

“There will be dancing. There is no way that there will not be dancing.”

“Positivity is what we're trying to bring, there'll be no negative vibes, nothing like that.”

"We believe that everybody should love their business."

"Business should be fairly simple. The simplicity is the strategy."

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky look at something that a lot of entrepreneurs get wrong – following up with would-be or existing clients. Those dog business owners that fail to follow up in the right way are leaving a lot of cash on the table, so this episode is important. 

Using the tried and tested strategies Jo & Vicky share will help you to stay in touch with existing customers so that when they need more dog-related services it is you that they will turn to.  They also cover making the right impression on potential clients, fully understanding what they need, demonstrating that you offer it and follow up in a way that will persuade them to buy.

KEY TAKEAWAYS

Develop the right mindset about follow up. It is not being pushy. Done the right way, it is actually helpful.

People´s circumstances change, so they may say yes to something at a later date.

Follow up with past clients to see if you can help them with something else.

Only take on clients that are a good fit for you. 

Focus on understanding the needs of your clients and what they are trying to achieve. When you do that you automatically make more sales.

Often, during their initial contact, customers hold back a bit. Use gentle questioning to uncover what they actually need. 

Most people are not naturally good at sales. They struggle to get the balance right, so don´t be discouraged.

With sales, practice, definitely makes perfect. The more leads you follow up on, the better you become at making sales.

Don´t let the fact that what you are offering has a high-ticket value put you off from following up. If a client needs that type of help, they will find a way to pay for it at some point.

Remember you are trying to persuade the human, not the dog.

BEST MOMENTS

“If you can have a strategy that focuses on retaining your existing client base, your business is onto a winner.”

"You may feel like it's icky and pushy and not your place to change somebody's mind."

"You're not in the business of dogs. You are in the business of people…. really think about the person again and what they need."

"You can't sell something that costs £997 to somebody that you don't believe is going to give them the outcome."

“Ask the right questions… it shouldn’t feel like you are selling.”

"It's not your job to persuade somebody. You don´t have to justify yourself. The person you are talking to has to see the value."

“You have to come from that place of service and integrity, and you have to look at people as people.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/