Let's Talk Dog Business

By Jo & VickyBusiness Kids & Family Careers Pets & Animals

Let's Talk Dog Business episodes

August 25Is the Fear of Failure Ruining Your Business?
What does success actually mean to you? And is it really your definition?or one you’ve picked up from everyone around you?
Today, we look at why it’s so easy to get caught up in someone else’s version of success, to end up simply doing what everyone else does running the same type of classes and making the same offers. For so many trainers following the crowd leaves them feeling deflated, bored, and unfulfilled.
We have been there and have come out the other side. Today, we run a business that works for us as well as for the people we help. We explain how to pause and identify what you are really trying to achieve, then find the strength to go after it regardless of what others around you say. You will learn how to recognise the fears that are holding you back and overcome them.
KEY TAKEAWAYS
Stop Chasing Someone Else’s Version of Success: It’s easy to look at what other trainers are doing and convince yourself you should be doing it too. Just because something works for someone else doesn’t mean it belongs in your business.

Specificity Can Feel Scary: Keeping your version of success vague might feel safer because not defining something lessens the chances of your feeling like you’ve failed. But the more specific you get about what you actually want, the easier it becomes to make decisions that move you towards it.

Don´t Let Fear Hold You Back: Everyone feels a bit fearful about doing things differently, it is normal to feel it but don´t let it hold you back. Be especially aware of how your fear of what others will say is holding you back.

Failure Isn’t Always Failure: Trying something that doesn’t work doesn’t automatically mean you’ve made a bad decision. It provides useful information about what you enjoy, what your clients need, and what fits your business.

Give Yourself Permission to Notice What’s Working: Success can become so focused on the next goal that you forget to acknowledge what you’ve already created and achieved. Sometimes you need to stop, look around, and actually appreciate achieving the things you once thought you’d never be able to do.
BEST MOMENTS
“It's so easy to get caught up in somebody else's version of success.”
“Be brave enough to explore something that's a little bit different.”
“Which version do you want to be of yourself?... do you want to be the play it safe? ”
“Are people actually going to think those things that you think they'll think?”
Ready to stop second-guessing your business and start building it your way? Come join us inside the Mastermind and get the clarity, strategy, and support to make it happen at https://www.caninebusinessacademy.com/
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
www.caninebusinessacademy.com
https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
42 min
August 18From Corporate Life to Tug-E-Nuff: Resilience, Networking and Growing a Dog Business with Danny Nelis-Rouse
Running a dog business isn’t just about being good at what you do with dogs. It’s about getting noticed, building relationships, creating a customer experience people want to return to, dealing with the unexpected and having the confidence to keep putting yourself out there. All of which Danny Nelis-Rouse from Tug-E-Nuff has experienced and successfully navigated.
In this episode, he shares hiw journey from a small agility-focused business to a bigger brand, and the lessons he’s learned about networking, resilience, customer service and putting yourself out there.
Danny shares how Tug-E-Nuff started with his mum making a food toy for her collie who couldn´t be persuaded to play, why working with dog trainers opened up a new market, and how he became more confident as the face of the business.
We get into handling controversy, owning your mistakes, managing difficult customers, knowing when to wait before responding, and why sometimes the best thing you can do at a disastrous event is look for the opportunities underneath the s**tshow.
KEY TAKEAWAYS
Own Your Mistakes: If something goes wrong, don’t become defensive. Listen, acknowledge it, and work out how to put it right.
Networking Is A Long Game: Building genuine relationships and finding your club creates opportunities long after an initial conversation.
Don’t Wait For People To Come To You: Events and social media provide opportunities to start conversations, build awareness, and create relationships. Don’t be a wallflower; engage with people whenever you can.
Sell Solutions Not Products: Understand the problem your customer is trying to solve and demonstrate that you have a solution. Explaining how your product or service solves a problem is what matters.
Push Yourself Outside Your Comfort Zone: You probably won’t be as bad at it as you think. Try new things, learn from them, and use that experience to grow.
BEST MOMENTS
“I’ve worked on myself a lot… I would have hidden behind the business and been like nobody wants to hear about me. But they do.”
“You've got to just be resilient and pick yourself back up again if anything gets in the way and find the opportunities.”
“Ask, what is it that you offer people, and how can you identify the pain that those people are in or the problem that they have?”
“I wouldn’t feel comfortable just selling somebody something and saying bye, you’re on your own now.”
ABOUT THE GUEST
https://tug-e-nuff.com
Tug e Nuff partner programme - https://partner.tug-e-nuff.com/
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
1 hr 30 min
August 11From AI Slop to AI Assisted Content That Lands Well With The Clients You Want to Work With
In this episode we get honest about using AI in your business. We talk about why so many dog trainers who are stretched, short on time, unsure what to say or how to show up online, lean on it so much. Unfortunately, that can lead to you creating bland, generic “AI slop” that erodes trust. We have used AI a fair bit, so know how easy it is to end up doing that. In this episode, we share some of the mistakes we made and how to use AI to support you instead of replacing you.
If you’ve ever felt both grateful for AI and slightly uncomfortable about how much you’re using it, this episode will help you work out what role it should really play in your business.
KEY TAKEAWAYS
AI Slop Turns People Off: Generic, copy‑and‑paste posts and visuals don’t make you look professional - they make you invisible. When your content is generic, people switch off and trust erodes.

Develop A Strong Strategy First : AI can’t give you a business direction. To use it well, you need to already know who you are, who you’re for, and what you’re trying to achieve. Without that, it just amplifies the confusion.

Use AI as a Drafting Buddy, Not the Expert: AI is brilliant for bouncing ideas around, sketching out draft posts, or rough visuals. It works best as a thinking partner you edit, not as the final voice of your business.

Garbage In, Garbage Out: If you’re vague, rushed or unsure, AI will default to producing generic rubbish. The more specific you are the better the results will be. Use plain, clear language and keep everything aligned with your brand. If you are force-free say so to avoid AI producing an article that recommends a form of discipline that goes against your principles.

Stay In Charge Don’t Let AI Become the Boss: AI is great for testing out ideas, but don´t rely on it too much. It tends to tell you what you want to hear and can drag half‑relevant information from previous chats into new ones. It’s fine for exploring ideas, but your judgement, experience and instinct have to stay in charge.
BEST MOMENTS
“The world is crying out for the personal part, the human bit, the connection bit, and without realising we're taking all that away.”
“It all comes down to no matter who you're using or what you're using, you stay true to yourself.”
“Where we want it (AI) to create clarity. It can actually create more confusion.”
“I'm still really pro AI. If you use it as a strategic thinking partner.”
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
50 min
August 04Stop Being a GP Trainer: Niching Down Into Big Behaviour Cases with Olivia Jones
Many dog trainers start out trying to be everything to everyone, instead of focusing on the one thing we love and becoming brilliant at that. In this episode we sit down with Olivia Jones, the Biker Girl Dog Trainer, to talk about what happens when you stop trying to be a “GP” trainer and build your whole business around the big, spicy, bitey cases most people run a mile from.
Olivia shares how she became a reactivity and aggression specialist, why her bright red hair, tattoos and motorbike are core business assets, and how she has built an £80k business without a behaviour degree or a big team. Built almost exclusively via word of mouth.
We discuss how she trains large, intense dogs while still holding firm to force free principles. She gets honest about imposter syndrome, compassion fatigue, charging more than local trainers, and overcoming the fear that niching down will cost you clients. You will hear how networking, referrals and genuinely backing other professionals has actually made her business busier and more stable, not less.
KEY TAKEAWAYS
Niche Down To Stand Out: Focusing on one type of case, instead of offering every service under the sun, makes it easier for the right clients to find and trust you.

Your Personality Is Part Of Your Brand: Red hair, tattoos, a motorbike, humour, and strong opinions are all a part of Olivia´s brand. The more you lean into who you are, the more memorable and referable your business becomes.

You Don’t Need Every Qualification: Results, experience, and the willingness to continually learn and improve what you offer matters more to most clients than formal behaviourist qualifications and titles.

Force Free Techniques Are Practical: Working with big, spicy, bitey dogs does not mean that you have to abandon your ethics. The stakes are high and safety matters so reading body language, addressing pain, accommodating genetics, and skilfully using the right tools are all very important.

Networking Beats Lone‑Wolfing: Referrals, networking and sharing cases with other pros leads to better outcomes for dogs and a more stable, sustainable business for you.
BEST MOMENTS
“I’m now turning over £80k… Which I’m buzzing about. A lot of people don’t realise you can actually do this as a full‑time job – and you really can.”
“I’m force‑free, but for me it’s LIMA. If I’ve got a dog that outweighs the owner, I’m going to use a head collar for a bit until we can move away from it.”
“I don’t think you should be a dog trainer who is a GP. You wouldn’t expect your GP to be a surgeon, physio, and everything else.”

ABOUT THE GUEST
https://www.bikergirldogtrainer.com
https://www.facebook.com/bikergirldogtrainer
https://www.instagram.com/bikergirldogtrainer
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
www.caninebusinessacademy.com
https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]

ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards.
They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
1 hr 11 min
July 28 The Fear-Paralysis Cycle: When a Thousand Fears Keep Your Dog Training Business Stuck
When you look under the hood of most of your “I’m stuck” moments in your dog training business, you’ll usually find the same thing behind it - fear. Fear of getting it wrong, fear of what other trainers will say, fear of wasting money, fear you’re not actually good enough to pull off the business you secretly want. In this episode, we dig into how those fears show up as paralysis e.g. not posting, not changing your offers, not raising your prices, and endlessly asking for validation from partners, peers and even AI before you move.
You’ll hear honest stories about sick‑to‑your‑stomach investments, overcoming feeling like a “lowly dog trainer,” and hiding behind other people’s posts instead of owning your own opinions. Plus, how treating business decisions as experiments, not irreversible changes, helps you use fear as data and actually gives your ideas a chance to work.

KEY TAKEAWAYS
- Don´t Let Fear Drive: Whether your fear is about money, judgement or getting it wrong, if you let fear drive, you will stay stuck.

- Treat Business Changes As Experiments: Most changes you make aren’t permanent; they are not like tattoos. You can undo them or tweak them and try again. That’s not failure, it’s you experimenting and refining things until you find what works.

- Hiding From Judgement Is Costing You Growth: Ducking visibility, softening your opinions, and only sharing other people’s posts without commenting feels like it keeps you safe from judgement. The problem is it also keeps you invisible. If you are not seen, you will never gain traction and grow.

- Back Yourself: “I can’t afford it” often really means “I don’t trust myself to make it work.” When you genuinely appreciate the skills you have, back yourself and invest to grow those skills you become unstoppable.

- There’s a Limit To What You Can White-Knuckle Alone: Having the right person in your corner shrinks your fear, speeds up your growth, and stops you talking yourself out of what you actually want. Every human needs a mentor or trainer, at some stage.

BEST MOMENTS
- “There's so much interwoven fear, interlinked in different ways, and it manifests itself in paralysis.”
- “I was that person …I did have my own opinion, but I was scared to say this is my opinion.”
- “You have to step into that fear.”
- “Now we're not only interacting with other human beings, we're interacting with robots to tell us if we're making right or wrong decisions because of that super high need for validation.”

SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website:
www.caninebusinessacademy.com
Community Facebook Group:
https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book -
https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]

ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

50 min
July 21Building a Small But Mighty Dog Business That Doesn´t Eat You Alive with Josh Beckler
When they strip away the “build a 7-figure empire” noise, most dog trainers realise that they just want a business that feels good to run. One that lets them actually help dogs and people. Today, we sit down with Josh Beckler from K9 Optima to discuss what a genuinely “small but mighty” dog business looks like when you design it around joy, not ego.
Josh shares why he walked away from a high-pressure corporate career and dreams of a big dog training centre to build a lean, behaviour-focused business that he loves working in. You’ll hear how rescue stories and humour, not polished obedience tutorials, built his audience and how training live for hours online keeps him sharp.
We also talk about compassion fatigue, feeling guilty when you’re not studying or marketing, and the pressure to launch courses and memberships before you’re ready. Together we explore how to set boundaries, create seasons of focused work without burning your life down, not typical dog training industry advice.
KEY TAKEAWAYS
Specialising Beats Doing Everything: Dropping services that drain you and doubling down on the training you love is often the quickest way to achieve better results.

You’re In The People Business: Those "marriage counsellor" moments are all part of the job, they help you to understand and connect. The dog only changes if the human does, so you need that connection.

The Formats You Use Online Should Fit Your Nervous System: If live streams and pressure switch you on, use them; if they fry you, choose slower formats like pre‑recorded video, email or written posts instead.

Boundaries Are a Powerful Anti‑Burnout Tool: Deliberately ring‑fence time for family, rest and life. If you don´t your business will quietly swallow every moment.

Passive Income Needs Real Depth: Courses, communities and books only work long‑term when they’re built on lots of real experience.

Personal Brand Beats Being a Polished Guru: Your opinions, humour and quirks are asset. Sounding like yourself in a sea of AI‑slop enables the right people to find and trust you.
BEST MOMENTS
“The small is me. The mighty is my wife that keeps me on track to do things.”
“People are so sceptical, seeing all the AI s**t everywhere, not knowing what to believe.”
“Don't worry about sounding smart and throwing all the terminology around.”
“Being as mindful about planning the family activities as you probably are at planning your business is the answer.”
ABOUT THE GUEST
Book Link
The Infinite Approach: Modern Dog Training & Polyvagal Insights
https://a.co/d/07bJwDw8
The K9 Optima Community
https://www.k9optima.com/offers/DjZK7Bn2/checkout
You can also find everything in one place at
www.k9optima.com
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
www.caninebusinessacademy.com
https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
1 hr 15 min
July 14Read Your Clients’ Minds (Almost) – Personality Profiling for Dog Trainers
When you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as transformative. In this episode, we explore the four common personality types: chatty, big-picture thinkers (parrots), fast, results-driven people (eagles), calm, supportive types (doves), and careful, detail-focused people (owls).
You’ll hear real-world examples of personality clashes that leave both sides frustrated: trainers thinking, “I’ve explained this ten times, why aren’t they doing it?” We look at what happens when two parrots spend an entire session chatting instead of training, how an eagle can overlook what an owl really needs, and why the caring dove in you might slip into people-pleasing instead of leading.
We break down how to spot the bird in front of you, adjust your pace and level of detail, and use one powerful question to transform your consults, sales, and clients’ results—without having to become a different person.
KEY TAKEAWAYS
Understanding A Client´s Personality Type Matters: You can create the perfect training plan , but if you don´t adapt it and deliver it in a way that suits the person in front of you very little progress will be made.

Fast Isn’t Always Effective: Eagle‑type trainers who love speed and “getting shit done” can accidentally bulldoze quieter, slower‑processing clients. You can walk away thinking the session was brilliant while the client leaves confused.

Regularly Ask This Vital Question: Asking “What else do you need from me to feel confident taking action on this?” . It is a simple, powerful way to uncover gaps in understanding, regardless of the personality type.

Being Yourself is a Strength: Understanding your own personality tendencies, whether that’s over‑explaining, over‑prepping, or winging it. enables you to design your business and client process around your own personality tendencies.
BEST MOMENTS
“For a lot of us, we think we're giving the detail, but it's being given in a way where you are just talking at somebody.”
“We have to be mindful that the population is a mix. You're not typically talking to just one profile. It's a blend of all of those profiles.”
“For somebody who needs a lot of detail, if that detail isn't given, that might put them off buying.”
EPISODE RESOURCES
D.I.S.C personality type for dog trainers episode with Andy Nisevic -
https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509
How to contact Andy Nisevic :
https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk
https://onedegree.uk/
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
39 min
July 06 All The Business Advice You'll Need! - The Best of CBA Live
Hating every single part of your business right now? Don’t panic—you aren't alone, and those rough moments usually hide the best golden nuggets. This mashup episode brings together the absolute best bits from our upcoming CBA Live 2026 speakers to completely reshape how you look at growth, money, and boundaries.
We are tackling the addictive danger of riding only the highs, why "Bob" (your defensive brain) keeps trying to keep you safe, and the humbling reality of how your ego might be pushing you forward while pulling you back. Plus, get ready for some serious tactical advice on building off-platform assets—because relying solely on hacked-prone social media pages is a recipe for disaster. We are also breaking down the real truth behind burnout, why charging "affordable" prices is actually draining your energy, and how aligning your business with your highest personal values changes everything.
5 Key Takeaways
Highs are Addictive: Celebrating big wins is easy, but learning to navigate and measure the unsexy low days is the true marker of a sustainable entrepreneur.
Befriend "Bob": Your defensive brain works in feelings rather than facts; treat it with love, but don't let its pessimistic bias dictate your business choices.
Own Your Data: Social platforms are borrowed land. Building an email list protects your business from being erased by sudden hacks or algorithm shifts.
Burnout is Often Under-Earning: Burnout isn't always from working too hard; it’s frequently a state of low rewards, high financial stress, and not paying yourself.
Corner Pieces Matter: Your mission, vision, and values aren't just flippant corporate words—they are the foundation that shapes your entire customer experience.
5 Direct Quotes
"Highs are a very dangerous place to be. It becomes addictive."
"Bob works in feelings big time. 'I feel this and I must react.'"
"The reason that people burn out is because they're not spending enough time doing the stuff that they love doing."
"Email marketing done well outperforms social media in client acquisition massively."
"Burnout is actually a state of you not earning enough. It's not that you're doing too much."
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.
With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.
🏆 Their award-winning work has earned recognition including:
– UK StartUp Awards: Business to Business (Midlands)
– Small Business Awards UK: Most Innovative Small Business 2025
– Business Awards UK: Most Innovative Pet Product 2024
– Plus shortlists at the Women in Business and Great British Businesswoman Awards
They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.
Their philosophy is simple:
Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
35 min
June 30Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Most force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content creators. Add AI into the mix and it can feel impossible to stand out without selling your soul.
Today, we are joined by Ricky Sullivan, The Canine Copywriter. She helps dog trainers get crystal clear on what they offer, who it’s for, and writes the content for their website, emails, and other marketing. Content that makes the right people’s ears perk up and tempts them to get out their credit cards.
We discuss why creating ethical, human copy is essential and how to do it and improve your visibility without having to live on social media. As well as how to use AI in a way that ensures you still sound like you.
KEY TAKEAWAYS
Copywriting is all about using the right words. Words that catch the attention of the right people and demonstrate to them that you are the person who genuinely can help them to train their dog and provide them with relief.

Jargon-heavy copy that reads like you are trying to prove how much you know, instantly turns people off. Their eyes roll, they think "what the hell does that mean or that sound soooo complicated." - then click away.

Pet owners want a human they can relate to and understand. Someone they know will truly solve their problem.

Be honest about what your offer. The more genuine you are the more you will attract clients you can help and the more likely it is you will please them and attract good reviews.

If you think you are not a good fit, don´t work with that client.

Pick marketing methods that work for you. If you don´t like writing, produce your content by talking instead.

Using social media is optional, staying consistently visible isn’t.

Generic, identical AI images and content erode trust and stop you standing out.
BEST MOMENTS
“Copywriting is writing words, but words for marketing. Words that are designed to persuade.”
“You just cannot stand out if everybody's stuff sounds exactly the same, and everybody's images are AI generated.”
“It's a fine line between understanding what people need to hear and not using their pain points against them.”
“Most force-free dog trainers didn't get into being a dog trainer because they wanted to be on social media.”
“Don't over complicate it, just be yourself, just show up, talk about what you care about, talk about how you can help people.”
ABOUT THE GUEST
https://thecaninecopywriter.co.uk/
https://www.facebook.com/thecaninecopywriter
https://www.instagram.com/thecaninecopywriter/
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
1 hr 18 min
June 23Beyond Six-Week Courses: Dog Training That Actually Lands and Works Long-Term
Most dog trainers are still using a 90s-style model: six-week courses, one-off sessions, and long gaps between classes. A model that rarely works in today´s crazy busy world that is full of highly distracted and already over-stretched clients. They can´t take in and apply what you teach and training their dog tends to slip down their to-do list. Leaving you and them very frustrated.
In this episode, we explain that owners don’t want to have to become mini-dog trainers, they want simple methods that work. That needs long-term support, repetition, patience from you and asking better questions. That creates calmer clients, stronger relationships, and results that actually stick.
KEY TAKEAWAYS
A 90s‑style pick‑and‑mix of one‑off sessions and short courses no longer works. When owners only get you in tiny snippets, it’s hard for them to build new habits and see lasting change, especially with puppies.

Clients are not short on information, they’re short on capacity. Kids, jobs, stress and 10,000 daily ads and messages eat their bandwidth. They can’t absorb and implement everything you say.

Judging clients e.g. thinking “they shouldn’t have a dog” shuts down your ability to help them. Even if you are careful to say nothing directly to them, they will still pick up on your disapproval. How you feel leaks out in subtle ways.

Take note of your frustration or issues with people and work to put things into perspective. Ask - What might be going on in their life that I don’t see yet?

Respectfully talk to your clients to uncover the underlying issues that are holding them back.

Sounding like a broken record can be frustrating, but if you don´t you can´t break through all of the other noise.

Build repeated explanations, reminders and check‑ins into your course or sessions.

Longer‑term, relationship‑based support makes it easier for both sides. You get time to really understand the client and adapt how you help; they get space to be honest, try, wobble, and come back without feeling like a bad owner.
BEST MOMENTS
“It's more human connection now.”
“You'll see more of that person, and they will let you in more into what's going into their lives, and it will allow you to be more empathetic.”
“You need to sound like a broken record… If they've only heard it one time, they're not going to retain it.”
You've got to come CBA Live, 9th and 10th of July, Solihull – Just book here - https://www.caninebusinessacademy.com/cba-live-2026
SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness
Website www.caninebusinessacademy.com
Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705
Email: [email protected]
ABOUT THE HOSTS
Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman AwardsThey’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast.Their philosophy is simple:Give a shit. Get shit done. Get results.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
46 min

About Let's Talk Dog Business

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Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients.