What is your personal expectation on merchandising at your retail dealership? Specifically, online... If you haven't thought about exactly where you set the bar for yourself and your staff on merchandising each and every area of your operation, you're losing. Consumers expect you to be the tip of the spear. Heck, they're supposed to hand you money for the product, right? As always, feel free to give me your feedback or better yet email me and come on a future podcast (virtually) and let's talk it out. I love talking about this stuff and I promise I love opposing views. Email me at: [email protected]