Most used car managers still price off the auction book. Cazana wants to flip that on its head. In this panel episode, Simon Bowkett sits down with Ian, Mark and Darren from Cazana, the retail valuations platform built on more data than anyone else in the UK, with around 900,000 unique cars tracked every day. The conversation stays practical and commercial throughout: how to value a car retail-down rather than trade-up, why days to sell matters more than gut feel, and why the used EV market has turned hot again. If you buy used cars, run a sales desk or want tighter stock turn, this one is built for your job.

What's covered:

• Why valuing a car retail-down beats pricing up from the auction book • How days to sell data sharpens what you pay and what you advertise for • Why the used EV market has turned hot again, with dealers struggling to get stock • What battery health really does to used EV values, and why it is less of a worry than people think • How provenance, MOT history and local stock affect a car's price • Why estates, saloons and small petrol hatchbacks are selling quickly right now • The pricing strategy that avoids a race to the bottom • What the Cazana 500 offer gives independent dealers

Cazana is a used vehicle data and retail valuations platform, originally built in 2012 by Tom Wood, purchased in 2023 by Percayso and relaunched after the Cazoo collapse. Ian leads the business, while Mark and Derren bring years at Experian Automotive and Cap HPI to the table. Eight of the top ten insurers and the Financial Ombudsman already use their valuations, which tells you something about the quality of the data.

If you are a dealer principal, used car manager or buyer trying to buy better and turn stock faster, this is worth your time.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk