This episode its time to look at the trial close, test close or pre close, whatever you like to call it.

Its an important stage that can’t be missed, as it’s asked to ensure the car is right for the customer, before you go to the numbers.

Think of it like a proposal, if you went to straight to the wedding without asking the question, it would be too much, too soon.

Here are the highlights:

{00:57} What is the purpose of a trial close?

{02:07} Why we should do it?

{04:32} When do we ask it?

{05:31} 3 Yes Tag questions

{07:50} Evolution of the trial close

{14:41} Don’t be wishy washy

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit

www.symcotraining.co.uk

Welcome to the next instalment of our very popular ‘Meet & Greet’ series, and this time we look at ‘What’s your best price?’

A lot of sales managers are using this mini-series  to play in their sales meetings, helping to motivate and build the knowledge of their teams. 

Let's look at three ideas to help you handle this objection: getting the numbers right, customer’s trade-in and speed them up to slow them down.

Here are the highlights:

{01:17} Paint the picture

{01:40} How do you currently deal with it?

{02:10} Getting the numbers right

{04:32} Trade-in

{06:35} Speed up to slow down

{08:17} The Farmer

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit

www.symcotraining.co.uk

We return to our ‘5 Key Touch Points’ in service with Darren Bedford.

In this episode we focus on the VHC Call.  When it comes to this,  planning is everything and structuring your call will increase your chances of success, whilst ensuring you give all relevant information to the customer.

We discuss various techniques to aid with tyre sales and being mindful of the language used to describe red and amber work. Darren also explains how to present amber work in way that gives the customer the choice of convenience.

In closing we leave you with some top tips for service managers.

Here are the highlights:

{03:20} Structure the call

{05:45} Credit Card

{18:55} Percentage worn

{26:38} Language

{32:46} Presenting amber work

{41:21} Top tips for Service Managers

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit

www.symcotraining.co.uk

Following on from our recent episode exploring ‘Meet & Greet’ styles, we look at objection handling skills for ‘I’m just looking’ with walk-in customers. 

The trick is to slow these customers down, and open them up.  If you are frequently told this, it may be helpful to go back to our Meet & Greet episode, as the work tracks explained there could help avoid it.

We discuss three different ways to navigate this objection: the ‘Columbo’, sign posting and the ‘David Lewis’.

Here are the highlights:

{01:01} I’m just looking

{02:07} What are you looking for?

{02:40} The Columbo

{05:44} Sign Posting

{08:55} The David Lewis

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit

www.symcotraining.co.uk

This episode has been requested by one of our loyal listeners. His sales team were struggling to meet and greet customers that walk in, as so many initial contacts are made digitally or over the phone.

Simon explains that we should treat meeting a customer like an interview. They are interviewing you to be their sales person. Now, that’s a scary thought!

We then explore some straight forward techniques that can help get over the initial barriers and start a conversation.

It’s important to be yourself, and introduce yourself to everyone in the buying party. 

Here are the highlights:

{01:48} Remember your interview conduct

{03:17} Starting  a conversation

{07:34} Introduce yourself within a few minutes

{09:26} The used car meanderer

{11:18} When you can smell ‘just looking’

{17:28} Introduce yourself to everyone

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

We are very pleased to announce our podcast association with Carwow, and look forward to working with the team.

Estelle Miller, the inspiring Co-Founder of EV Experts Ltd, has been kindly introduced to us by Carwow, and we are delighted to share her interview in this episode.  

Estelle and her husband Martin, established the business in 2017,  with the aim to help customers make informed decisions about moving to EV.  They had experienced difficulties themselves when trying to source a second hand EV and thought there was a GAP in the market.

She explains that customers can take longer in the buying process moving to electric, and to start with its often not about the car, but seeking information on range and charging. Ensuring your systems are in place to keep in contact with those customers is key.

We go on to discuss everything from sourcing electric vehicles to depreciation curves and the disposal of the batteries.

Here are the highlights:

{01:14} The start of the journey

{17:20} VAT rate at public charging stations

{18:58} The drawbacks of hybrid technology

{31:51} Depreciation on electric vehicles

{58:21} Is Hydrogen the future?

{01:03:22} Advice for selling EV’s

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

We continue with the second instalment of our much requested series on the 5 key touch points in your service department.  Darren Bedford joins us again, to provide expert guidance for your team with the vehicle drop off.

What does a good vehicle drop off look like these days?  We have self-service options with 100% of upsells offered to 100% customers, 100% of the time. Is the human interaction still needed?

Although we are not talking about the vehicle health check in this episode, it’s important that the VHC is explained and it’s the last thing the customer is left with at the drop off.

Some simple actions explained in this episode that can made a big impact in your productivity and upsell success.  The next instalment of this series will be the VHC.

Here are the highlights:

{00:55} 5 Touch points refresh

{08:28} What is a good number of people for service advisor to see in a day

{14:08} Look at the previous VHC

{17:05} Explain the VHC, build trust in amber work

{22:52} Air Conditioning Service

{33:02} Desk Aids

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

It is with great pleasure that we interview John Veichmanis, CEO of Carwow.  

John certainly has admirable credentials, with 30 years experience working for global brands including Dell, Apple and Skype. The second half of his career has been focused on helping to build scalable marketplaces for Expedia, Farfetch and Carwow.

We delve into some of the myths around Carwow. How they have grown and changed in the last four years to become a marketplace that is trusted by customers, dealers and OEMs alike.

The future is very exciting for them: developing Ai to improve listing quality on auctions and building new capabilities on dealer facing tools.

An insightful conversation for all.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

We are very pleased to interview Matthew Elwell co-founder of Elite Closing Academy. Matt discusses his journey from door to door sales to starting his own training company.

Closing is obviously an essential skill to anyone in sales, and great closers are like anyone who is a master of their trade, they do the basics every time. We look at when to start closing and how to earn the right to close.

Some great tips for anyone in sales.

Here are the highlights:

{07:28} Learning from the All Blacks

{20:18} Don’t lie to your customers

{28:46} Elite closers move slowly

{38.13} Selling and closing are two different skills

{41:03} Earning the right to close

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk

We welcome back our Operations Director Andrew Clark, to have a discussion round EV’s, pay per mile, OEM’s and tariffs.

There is a lot of discussion around pay per mile at the moment, as the government looks to replace their lost revenue from electric cars. Obviously, that raises questions around how this would be managed, and the technology in our cars.  This then leads us onto looking at the manufactures, and how they are going handle their zero emission production targets for new cars, the future and used car values.

Lots to think about.

Here are the highlights:

{01:26} Pay per mile

{07:30} ZEV Mandate

{19:51} Changing landscape of OEM’s

{18.13} 2030

{22:59} Chinese brands

{33:01} Value of used EV’s

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only inspiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit:

www.symcotraining.co.uk