Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar?

Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help sellers win yet, without clear buyer insights on what's winning, how can we, PMMs? That's why Drew bobbed and weaved his own consultancy focused on win-loss analysis.

In this momma knock-you-out (respectfully) episode, we uncover why win-loss is more than 'tracking win rates and ignoring loss complaints'. If you ever had your back against revenue dashboard, you already know why full win-loss analysis drives more conversions than low-signal white paper leads.

More on what we cover...

• Why PMMs without win-loss analysis are just "sales deck monkeys" 

• The shocking truth: Your entire company is already in marketing (they just don't know it) 

• How a layoff and two weeks notice led to a thriving agency 

• Why generalized PMM consulting is dead (and what to do instead) 

• The brutal first 6 months: Zero clients except former bosses 

• Win-loss as the "canary in the coal mine" for positioning problems 

• Why being a founder means being a salesperson first, PMM second 

• The annual planning cycle hack that finally brought clients 

• How to replace yourself as the most expensive consultant 

• The "choose your hard" philosophy of PMM entrepreneurship 

• Why nothing matters until someone pays you (repeatedly)

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