Once upon a time an influencer named Arii tried to turn her 2 million followers into a buying audience for a new product line. It failed.

In Winfluence - Reframing Influencer Marketing to Ignite Your Brand, Cornett's own Jason Falls explained what Arii either did wrong, or more accurately didn't do, that could have spelled a very different outcome. Jason shares the story and Richard Cialdini's six principles of persuasion on this week's episode of Digging Deeper.

He also takes you through the Winfluence Priority and Winfluence Success Scorecards from the book to help you pick and measure influencers more successfully.

If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review!

This weeks episode of Digging Deeper is sponsored by Tagger, our influencer marketing software of choice. Learn more at jason.online/tagger.

Learn more about your ad choices. Visit megaphone.fm/adchoices