In this episode, I’m really excited to have as my guest, Ari Galper, the world's number one authority on trust-based selling who has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews, and the Australian Financial Review.

As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling. In his best-selling book, "Unlock The Sales Game", Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale” – is ironically, 10 times more profitable.

Ari has been on a mission for the last decade to change the world through trust, starting with the sales and business world.

In our discussion, Ari talked to me about:

• Changing our mindset around sales to focus on deep trust, instead of “the sale”

• Using trust-based language to conduct conversations

• Going deeper to get to the true pain or need of your client.

Listen to the podcast to learn more.

Show Notes and Blog

The Podcasts