Creating Purpose: Our DNA and the Future of Dairy with Peter Tuborgh and Ola Arvidsson

Get ready for a captivating episode of Arla Unplugged, where we dive into the heart of what makes Arla tick. Joining us are CEO Peter Tuborgh and CHRO Ola Arvidsson as they wrap up our focus on Good Growth in 2024 by sharing their insights on our Good Growth DNA - a set of guiding company culture principles that define our path to success.

In this episode, discover how being Cooperative, Natural, Healthy, and Responsible isn't just a mantra but a way of life at Arla. Learn about the story of how these principles came to life, and how they influence our strategies, inspire innovation, and foster a culture of purpose and collaboration.

Whether you're just starting your journey with Arla or have been with us for years, this episode promises to enlighten and engage. Tune in to understand how our values are shaping a sustainable future for the dairy industry.

Listen now and be part of the conversation!

Join us for an engaging episode of Arla Unplugged as we explore the Natural Good Growth DNA priciple with two of our German colleagues, Martina Stindt, Cheese/BSM Director, and Fabian Temming, Customer Director RTG.

Martina and Fabian share insights into the challenges and opportunities faced in Europe's largest and fiercely competitive retail market. We dive into the story of Arla Buko, a brand with over 70 years of market presence in Germany, renowned for its commitment to natural ingredients and quality. Discover how Arla Buko exemplifies natural growth and what it means for consumers and the market.

We'll also discuss consumer preferences, market responses to Buko's expansion into cooking categories, and the effective marketing campaigns that highlight Buko's natural qualities. Tune in to hear about future plans for Buko and how it continues to align with our Good Growth DNA.

Don't miss this honest conversation about natural growth and its significance in the German market.

Join us for an insightful episode of Arla Unplugged as we sit down with Priscila Espinal Amante, Innovation Director and Scientist for Yoghurt and Fermented at Arla Foods. In this episode, we delve into the significance of gut health, an emerging megatrend in the food industry and a key focus in our health strategy.

Priscila shares how dairy foods like milk, yogurt, and cheese play a crucial role in supporting a healthy gut through their unique dairy matrix, rich in essential nutrients and bioactive compounds.

As we explore the journey into the gut health category, Priscila discusses the challenges and opportunities in product development and the future trends shaping this exciting and emerging field.

Learn how we as colleagues can support the growth of gut health products and contribute to our mission of bringing health to the world.

With gut health being a category we're betting on, tune in to learn how we're leading the way in innovation and making a positive impact on nutrition and well-being. 

Host: Jóhann Thór Haahr Hansen

We're thrilled to announce our latest episode of the Health series of Arla Unplugged, featuring James Prentice, Associate Director for Marketing Transformation, as he delves into the world of responsible marketing. 

Discover why having a Responsible Marketing Policy is crucial for companies today and how ours stands out by exceeding regulatory requirements. James takes us on a journey through our robust policy, highlighting how we ensure that unhealthy products are not marketed to children, a vital step in combating rising child obesity and nutritional deficits.

Learn how our commitment to responsible marketing aligns perfectly with our Good Growth DNA Principle on Healthy Growth. In a rapidly evolving media landscape, James also shares insights on how we're adapting to influencer and content creator marketing, ensuring our strategies remain effective and ethical.

Tune in now to explore how we're leading the way in responsible marketing and making a positive impact on health! 🎧💡

Join us for Episode 2 of our Health Series on Arla Unplugged, where we explore the work of the Centre of Excellence for sugar reduction. This episode features insights from Anja Serena, Chief Scientist in Nutrition, and Nikoline Hyldelund, Consumer Scientist from the Arla Innovation Centre.

Discover how we are leading the charge in bringing health to the world through innovative sugar reduction strategies. Anja and Nikoline share their expertise on the Centre's goals, the sensory methods being developed to evaluate sweet taste, and the consumer insights driving our strategies.

Learn about the challenges and opportunities in reducing added sugar and the future directions for enhancing consumer health benefits. Consumer insights play a crucial role in understanding different sentiments towards sugar and sweeteners.

Tune in to better understand how we are building knowledge and collaborating to create healthier products for our consumers.

Join us for the first episode in our Health series of Arla Unplugged, where we shift the narrative around dairy from carbon footprints to it's vital role in nutrition and health. 

In this episode, nutrition scientists Lea Brader and Elin Boll take us on a journey through the overall food system anno 2024, the nutritional benefits of dairy and its place in healthy and sustainable diets. Discover how we are are leading the way by working proactively with dietary guidelines, our product portfolio and the Access to Nutrition Index (ATNi).

This conversation is essential for anyone looking to understand how we are bringing health and nutrition to the world. Stay tuned for more insightfull discussions with Health professionals in Arla through the coming weeks. 

Host: Jóhann Thór, Global Internal Communications

Tune into the fifth and final Future26 special episode, where we're talking tech and creativity with Torben Dahl Nyholm, CFO, and Patrik Hansson, EVP of Marketing and Innovation.

Discover how digital and innovation are not just buzzwords but the power tools we're using to raise the bar during our Future26 Strategy.

From personal tech wins to blockbuster dairy products and digital game changers, get the inside track on how we're turning ideas into action.

Join us as we look ahead at the digital dreams and innovative realities shaping Arla's future. Don't miss this episode for a glimpse into the future of dairy, driven by innovation and digital transformation.

Catch the latest Arla Unplugged episode where we tackle the big question: How are we outperforming the market during Future26?

Peter Giørtz-Carlsen, head of our European market and Simon Stevens, head of our International markets, are here to break down the winning strategy. From volume to value, they're sharing how we are not just keeping up, but setting the pace. Get the scoop on the challenges, the triumphs, and the strategies that keep us ahead in a competitive world. Don't miss this behind-the-scenes look at what it takes to be a market leader.

Tune in to the third episode of Arla Unplugged, where sustainability takes center stage in our Future26 Strategy conversation. Hanne Søndergaard, EVP for Sustainability, Agriculture, and Communications, and Arla farmer owner Thomas Poulsen join us to chat about what it really takes to lead the charge in sustainable dairy.

Hear straight from the field and the forefront of our strategy how we're turning sustainability goals into reality. This episode is all about the people and the passion driving our Future26 vision forward. Tune in for an engaging conversation that's as much about the big picture as it is about the tangible daily steps we're taking together.

Dive into the second episode of the special edition of Arla Unplugged focused on the Future26 Strategy. This episode features insights from CHRO Ola Arvidsson and EVP of Supply Chain David Boulanger on how we're building new capabilities to shape the future of dairy.

Learn about the innovative steps we're taking in the strategy period to enhance our operations and the strategic advancements driving us forward. Join the conversation and discover how Arla is evolving to meet the challenges of a dynamic industry.

Stay tuned for more from our Executive Management Team as we delve deeper into the Future26 Strategy and its impact across Arla.