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On this episode of The Aro Benaiah Show, meet Sonny Grappone, a true blue-collar entrepreneur who rose from bagging groceries and running an auto body shop to co-founding Precision Accounting and Consulting. Sonny shares how the lessons learned from long hours, humble beginnings, and constant side hustles shaped his approach to business and money.
We dig into why every tradesperson needs to master basic accounting, how to stay resilient through setbacks, and why your real advantage comes from outworking, not outsmarting, the competition. Sonny also drops practical advice for anyone looking to move from hands-on work to building a business with lasting impact.
If you’re hustling in the trades or dreaming of something bigger, this conversation is packed with real-world strategies and hard-won wisdom.
Subscribe, leave a review, and share this with someone in the trades.
Book Sonny Grappone as a guest or learn more about his work: https://www.precisionacctg.com
On this episode of The Aro Benaiah Show, Aro sits down with Brenda Maxx Cumby Mcgee, a trailblazer who broke barriers on the show floors and job sites of America. From her roots as a tomboy with a Tonka truck to becoming a professional model, union carpenter, and now the founder of God Street Blue—a workwear brand designed by and for tradeswomen—Breda’s story is a masterclass in resilience and vision.
Breda reveals how she navigated decades in male-dominated construction, rose to become a union steward, and finally tackled the overlooked problem of poorly fitting workwear for women. Discover why the right clothing isn’t just about safety—it’s about confidence, belonging, and performance. Breda shares her playbook on learning every facet of your trade, the importance of apprenticeships, and the power of sticking it out when the culture feels stacked against you.
Whether you’re a young professional, aspiring entrepreneur, or hands-on worker looking for practical steps and lived experience, this inspiring episode will fuel your next bold move.
Subscribe, leave a review, and share this with someone in the trades.
Discover more about Maxx and pre-order “The Pant” at 👉 https://gottstreetblues.com
In this inspiring episode of The Aro Benaiah Show, we sit down with Gladys Margarita Diaz—Cuban-American architect, developer, and founder of Urbaniza Realty. Gladys shares her incredible journey from fleeing communist Cuba at age 5 to becoming a force in real estate development and urban design.
She breaks down how her early immigrant experience shaped her resilience, why tradespeople need to master both soft skills and hard data, and how AI and financial literacy are game-changers for blue-collar professionals.
Whether you're in construction, real estate, or just looking to take control of your career—this conversation is packed with real-world advice you can apply today.
Chapters Include:
Immigrant grit & childhood responsibility
Learning construction from veteran engineers
Rehab projects & choosing the right materials
Business finance for the trades
Using AI and social media to grow your business
Books that changed Gladys’s mindset
Get your free Blueprint Checklist to define your ideal space & legacy: https://urbanizarealty.com/free-checklist
Connect with Gladys:
Website: https://urbanizarealty.com
Instagram: @urbanizarealty
Facebook: @urbaniza realty
Follow The Aro Benaiah Show:
All links & socials: https://linktr.ee/arobenaiah
Email: [email protected]
If you enjoyed this episode, don’t forget to like, subscribe, and share it with someone who's ready to build their future.
Welcome to The Aro Benaiah Show, where we explore the raw, unfiltered journeys of blue-collar entrepreneurs and the mindset that fuels success from the ground up.
In this episode, we're joined by West Towers, founder of Uplift 360. A digital marketing agency helping construction and service-based businesses grow through smart websites, SEO, and proven strategies. West has built his company from the trenches and now shares hard-earned lessons to help others avoid the same costly mistakes.
We dive into:
His childhood curiosity and how it shaped his entrepreneurial journey
How construction pros, painters, cleaners, and other hands-on service providers can win online
Common digital marketing traps and how to avoid them
Why being "good at what you do" isn't enough in today’s market and what to do about it
If you're a boots-on-the-ground business owner looking to stand out in a crowded digital world, this conversation is packed with real talk and actionable insights.
🔗 Learn more about West and his work at https://uplift360.com.au/
Welcome to The Aro Benaiah Show: the podcast where we bring the real stories, struggles, and wins of blue collar entrepreneurs to light. I’m Aro Benaiah Kehinde and I started this show to give a voice to those who work with their hands and often get overlooked in the business world.
If you’ve ever felt unsure, stuck, or wondered if your skill has a future, this show is for you. You’ll hear from painters, technicians, farmers, artisans, mechanics, and others who started small but stayed consistent. They’ll share what worked, what didn’t, and the steps that helped them grow.
Whether you’re just starting or trying to scale, this podcast brings you practical ideas, encouragement, and real-life strategies. One job, one connection, one day at a time.
Subscribe and join us on this blue collar journey. Let’s build together.
In this episode of The Aro Benaiah Show I share my personal journey into blue collar entrepreneurship: how I started, the struggles I faced, and where I'm headed. From working at a construction site with delayed payments to launching BennyClean Home Service: cleaning and painting service, this is my story of figuring things out one step at a time.
I talk about:
What inspired me to become an entrepreneur
The turning point during university strikes
How I identified a need and started a business
My dreams for growing the company
The lesson of staying consistent even when it’s hard
This episode is for anyone starting out with just a skill and a dream. Stay consistent. Keep showing up. There’s possibility in your hands.
Subscribe to follow more real stories of blue collar entrepreneurs.
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