Sid knows what you’re thinking. His consumer reward app, HYKE harnesses math and psychology to delve deep into the subconscious. Originally from Iran, Sid discovered St. John’s to be the perfect place to start a new life and a business, even though the local dialect and weather took some getting used to. Carol sits down with Sid and learns how he’s harnessing tech to understand why we make the decisions we do, and why he sees poetry in numbers.