Content, Briefly

Arrows: Stuart Balcombe on platform-native content and knowing your reader


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On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:

- Why Arrows doesn't have or want a content calendar
- The importance of platform-native content
- Why Arrows puts an "unsubscribe" link at the top of every newsletter

👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/

👉 You can learn more about Arrows here: https://arrows.to/

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