Episode 01: Alex Farkas, Founder and Director of UGallery joins Isotta in conversation to discuss how he built a sustainable art business. UGallery has pioneered selling art online since it was established in San Francisco in 2006. In Part 1 of their conversation, Alex and Isotta discuss the importance of finding your business niche. Alex also shares why UGallery is so focused on storytelling and how he has helped hundreds of artists share their stories. The episode is a behind the scenes view into the professional experience of a successful art entrepreneur.

* Opening clip by Creative Career Coach Lauryn Hill 

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Isotta the host of Art Is... a podcast for artists introduces Season 4, dropping July 13th 2022.

Music by Blue Dot Sessions

Cover art by Eleonora Tucci

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Episode 19: Part 2 of Isotta’s conversation with Arvin Khamesh, a globally recognized NFT Marketing Expert. Arvin dives back into his discussion on creative business, starting off with the specifics of community building’s role in online art projects. The conversation then centers around how to successfully launch NFTs and delves into the crucial role of marketing in that process. Arvin shares many key metrics and details into how he sells out NFT projects and provides very useful examples as a reference. Everything from the role of promotion and price to collection size is covered in this episode. Season 3 concludes with a practical and strategic guide to NFTs useful for any artist looking to learn more and launch an NFT project.

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Episode 18: Arvin Khamesh, a globally recognized NFT Marketing Expert, joins Isotta to discuss all things creative business. Part 1 of their conversation covers Arvin’s professional story diving into his journey as a marketer and touching upon the importance of mentorship in his career development. Isotta asks Arvin about his first NFT project with an Italian painter and the conversation culminates with a simple business framework. Ask yourself: what value are you providing and who is your target audience? The episode is a bird's eye view of creative business practice, explaining how core business and marketing principles can be utilized across industries, and how we as artists can save a lot of time and energy adopting them from the beginning. 

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Episode 17: Part 2 of Kassen Qian’s conversation with Isotta demystifying the DAO. They discuss various existing DAO’s exploring how they function and also delve into possible use cases in the creative industries. Kassen proposes how DAO’s could be adopted from the film/television space to the museum world, explaining how the innovative organization model could redistribute access, power and financial rewards. Isotta asks Kassen to comment on the spirit of the evolving web 3.0 ecosystem and the conversation concludes with a reflection on how existing organizations could reverse engineer themselves to operate more like a DAO. Kassen provides a high-level perspective on the current DAO landscape, and the immense opportunity there is to rethink how “we actually reward people doing valuable work”. 

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Episode 16: Part 2 of Isotta’s conversation with Jonathan Girroir, Senior Manager of Developer Relations at Tech Soft 3D. Jonathan dives back into a discussion contextualizing the tech that's shaping our contemporary world. He gives useful advice on how to separate hype and mass marketing from the reality of where technology stands today by explaining the technology adoption curve. The discussion centers around Tech Soft 3D’s latest priority, developing an international online community. Jonathan shares what he believes to be the three key pillars to building a sustainable community and the episode concludes with a reflection on the importance of creating access to authentic experiences and open channels for knowledge sharing. 

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Episode 15: Part two of Isotta’s conversation with Jonathan Smith, artist, designer and co-founder of Choice Art, the new social app for artists. Jon dives back into a discussion on the goals he and his co-founders have for Choice Art. He explains how the app was developed with both artists and art enthusiasts in mind. Choice Art bridges the gap between art and tech for creatives and seeks to remove the uncomfortable feeling people get walking into contemporary art galleries. Jon and his team are dedicated to creating accessible and inclusive spaces and are taking inspiration from platforms like Clubhouse to innovate in the way we interact with art online. The discussion touches upon some of the actions Choice Art is taking to devise new support structures and resources for international creatives, including a monthly cash prize competition in the app. Isotta and Jon conclude their conversation by discussing how word of mouth is the best marketing strategy and why Choice Art’s aspiration is to use the tools of the creator economy and Web 3.0 to empower transparent data ownership and artistic attribution. 

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Episode 14: Kassen Qian joins Isotta to break down some key crypto jargon - from tokens, to mining, to DAO’s. The dialogue is a perfect addition to past episodes on NFT’s, the metaverse and more crypto phenomena. Kassen deconstructs what a DAO (Decentralized Autonomous Organization) is and why this alternative organizational model is gaining traction online around the world. The discussion centers around an example that Kassen uses to contextualize the use cases for DAO’s, and also dives into how the transparent system of smart contracts within a DAO works to direct any future action of an organization. The episode is highly informative but accessible to all. It poses interesting underlying questions on the potential artists and creatives have to continue investigating the opportunities presented by the world of crypto.

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Episode 13: Jonathan Girroir, Senior Manager of Developer Relations at Tech Soft 3D, joins Isotta to contextualize the emergence of innovation from mature tech like 3D printing to newer tech like digital twins and open metaverses. With his 25 years of experience in the software development industry, Jonathan provides insights into how and why these innovations are being developed and what role they serve in industries, from automotive to architectural. The discussion centers around various use cases tech tools could have for artists and the opportunity we as creatives have to work in the hybrid space of digital and physical worlds. 

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Episode 12: Part 3/3 of Dr. Sophie Frost and Isotta’s discussion on digital leadership in the arts, culture and museum sector. Sophie shares her experience with ‘Digital Courage, Digital Literacy’, a course she designed and has been teaching at Goldsmiths University of London. This leads into a conversation on the pressing topic of online community and its increasingly pivotal role in shaping the initiatives and programmes of arts institutions. Sophie reflects on her past work and reveals how her most recent project with the Science Museum Group has brought to light an overlooked ‘digital labor’ class present in museums. The episode concludes on an exciting and optimistic note, Sophie details how open attitudes towards innovation and technology in the arts and culture sector are mirrored by interest in industry wide transformation, from dismantling hierarchies of access to pre-existing structures of inequality. 

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