In this episode of the Art of Consulting Podcast, hosts Andy Fry and Cat Lam sit down with Drew Mair, President of Ridgeline Solar, to explore his inspiring journey from Alberta's oil and gas sector to building one of the most respected solar manpower companies in Western Canada.

Drew shares how his early career as an electrician shaped his transition into renewable energy, and the challenges of moving from "one guy in a truck" to running a full-fledged solar construction business. He talks candidly about balancing golden handcuffs with flexibility, the risks of entrepreneurship, and the mindset shift from being self-employed to leading a team.

The conversation dives into:

• Starting Ridgeline Solar – why Drew left the oilfields to build something of his own

• Golden Handcuffs vs. Flexibility – making the choice to prioritize freedom and family over security

• Scaling a Business – moving from solopreneur to building teams, hiring operations managers, and creating systems

• Pipeline Fears – how Drew manages the ever-present fear of "dry spells" in project work

• Quality and Transparency – why Ridgeline Solar stands apart, with in-house electricians, rigorous QA, and complete transparency with customers

• Future of Solar Energy – the growth of utility-scale projects, opportunities in Alberta and beyond, and why Drew welcomes any innovation that moves clean energy forward

Whether you're an entrepreneur, energy enthusiast, or someone curious about the future of renewables, this episode delivers real-world lessons on resilience, leadership, and innovation.

• What Guest is Promoting: Ridgeline Solar

• LinkedIn: Drew Mair

Drew Mair – President, Ridgeline Solar Drew Mair is the President of Ridgeline Solar, a company specializing in utility-scale solar manpower solutions. With over a decade of experience as an electrician in Alberta's energy sector, Drew transitioned from oil and gas to renewable energy, driven by a desire for flexibility and a passion for building something of his own. Starting as a solopreneur—just one person and a truck—he grew Ridgeline Solar into a respected organization known for its operational excellence, transparency, and commitment to quality. Drew's leadership focuses on building strong teams, delivering high-value solar projects, and continuously improving processes to set new standards in the industry.

Breaking Barriers: Svetlana Winters' Journey from Russia to CFO in American Oil & Gas

In this episode, we sit down with Svetlana Winters, CFO at Alteriver, whose journey from Russia to the executive boardroom of a U.S. oil & gas company is nothing short of inspiring.

Svetlana shares how she left a top finance role in Russia to start over in the United States—facing language barriers, cultural challenges, and the uphill climb of rebuilding her career from the ground up. Her story is a testament to perseverance, adaptability, and the strength required to thrive in male-dominated industries.

• Starting Over with Courage: How Svetlana navigated language and cultural barriers while rebuilding her career in a new country.

• Leadership in Oil & Gas: The realities of being a woman leader in a highly male-dominated sector—and how she earned respect through expertise and resilience.

• The CFO's Role Beyond Numbers: Why financial leadership is about relationships, trust, and proactive decision-making, not just balance sheets.

• Building Trust as a Leader: Svetlana's three-part formula for becoming a trusted advisor: build credibility through action, anticipate needs, and communicate with clarity.

• Global Lessons in Leadership: The cultural differences in management styles she's observed across Russia, the U.S., and beyond—and how they've shaped her approach.

Svetlana's journey shows that even when you have to start over, determination, strategy, and a positive outlook can take you to the very top.

Breaking Barriers: Svetlana Winters' Journey from Russia to CFO in American Oil & Gas

What Guest is Promoting: https://alteriver.com

LinkedIn: https://www.linkedin.com/in/svetlanawinters/

Svetlana Winters is a seasoned finance and accounting leader with over 25 years of experience spanning FP&A, regulatory compliance, and strategic financial management. Currently serving as CFO at Alteriver, Svetlana has driven transformative initiatives including a $70 million cost recovery, IPO-critical audits, and the overhaul of asset management systems.

Her career includes senior roles at industry giants like Baker Hughes, CNJ Energy Services, and Tubular Solutions, where she led GAAP/IFRS compliance, tax strategy, and capital planning. Svetlana holds both a master's and bachelor's degree in accountancy and auditing from the East Siberian University of Technology, is a certified financial director and professional accountant through IFAC, and is fluent in English and Russian.

Her global perspective, technical expertise, and passion for mentoring make her a powerhouse in the world of finance and a role model for aspiring leaders.

Fractional CFOs: Turning Financial Chaos Into Strategic Wins with Emily Statler

In today's episode, Cat welcomes Emily Statler, a seasoned Fractional CFO and Financial Coach who has spent more than 20 years helping consultants transform financial headaches into strategic victories.

Emily shares how fractional CFOs are no longer just for big corporations — consultants, solopreneurs, and small-to-mid-sized firms can all benefit from high-level financial guidance without the burden of a full-time hire.

Together, Cat and Emily dive into three key perspectives:

• For solopreneurs and consultants: How to know when it's time to bring in financial expertise (hint: when your bank balance is always scraping zero or you're working nonstop with little to show for it).

• For growing firms: Why having clean books, cash flow clarity, and an exit strategy early on is critical if you want to scale or eventually sell.

• For aspiring fractional CFOs: Emily's own journey from bookkeeper to trusted financial partner, including how to land that first client and build confidence in this fast-growing field.

They also unpack hot topics like:

• How CFOs often bridge finance and operations

• What buyers really look for when valuing a consulting business

• Why having a clear exit strategy is essential, even if you never plan to sell

• The mindset shift required to stop "DIY-ing" everything and start building a sustainable business

This episode is packed with actionable insights for consultants who want to not only hit revenue goals but also build a business (and life) they actually love.

Emily's latest work can be found at Starr Books.

If someone enjoyed the show, shoot me a connection on LinkedIn—I'm all about meeting new people, swapping ideas, and growing together... 👉 Connect with Cat on LinkedIn

Meet Emily Statler, a Fractional CFO and Financial Coach with 20+ years of experience helping consultants turn financial headaches into strategic wins. Emily empowers consulting professionals to master cash flow, boost profitability, and truly enjoy their financial journey.

Her passion lies in connecting financial strategy to both business growth and personal fulfillment—ensuring clients not only hit revenue targets but also achieve the life goals that matter most. Emily's approach goes beyond spreadsheets, focusing on financial freedom that lets consultants scale their impact and live their dream lifestyle.

Outside of work, you'll find her soaring on new adventures, spending time with family, and prioritizing self-care.

Andy shares a story of a difficult time in his life where an apparent unassuming event helped move him forward and change his perspective. This began a path a consistent changes for the better.

In this episode Andy walks through two approaches he's used to achieve goals that take a long time to accomplish. How to breakdown goals into smaller components and how to continue a consistent approach to achievement.

In this episode Andy discusses that there is typically one project that defines our career, will we continue in consulting, or will will switch careers.

He discusses the signs and when this typically occurs as well as how to approach it. Its also a reminder for more seasoned consultants that this happens to others (and you may have forgotten it happened to you) and it may happen with minor changes in our careers.

In this episode of The Art of Consulting, Andy Fry explores the transformative concept of the Law of Abundance, challenging the scarcity mindset that often limits our potential. He highlights the universe's boundless resources and emphasizes the need to move beyond beliefs such as "there's not enough time, money, or opportunities." Through personal stories and actionable strategies, Andy offers guidance on shifting perspectives and embracing abundance as a pathway to success.

From identifying how scarcity is used in sales tactics to underscoring the value of creativity and consistent effort, Andy provides practical tools for breaking mental barriers and unlocking hidden opportunities. His message is inspiring yet pragmatic: abundance is real, but achieving it requires belief, intentional action, and the willingness to collaborate. Episode Summary:

Understanding the Law of Abundance:

• The universe provides abundant resources, but scarcity is a mindset that often limits us.

• Scarcity creates urgency and pressure, often used in sales tactics like "limited time offers" or "only a few left."

Shifting the Mindset:

• Focusing on abundance allows for creative solutions and opportunities.

• Stress and limitations arise when scarcity dominates your thoughts.

Work and Action:

• While resources are abundant, effort and work are required to access them.

• Examples include desalinating water from the ocean or mining natural resources.

Belief and Creativity:

• Believing in abundance helps you see opportunities where others see limitations.

• Creativity plays a key role in defining and pursuing your goals.

Personal Stories and Insights:

• The speaker shares a story about finding money at Legoland and the importance of effort, even when resources seem readily available.

• They highlight that collaboration and persistence are often necessary to achieve goals.

The Takeaway:

• The law of abundance is not about waiting for things to magically appear but believing that resources exist and working towards them.

Visualizing your goals, staying creative, and taking action are essential for success.

Episode Highlights:

• Introduction to the Law of Abundance
• The Scarcity Mindset in Sales and Daily Life
• Overcoming Scarcity: A Framework
• Personal Story: Finding Time Through Belief
• Personal Story: Discovering Abundance in Unexpected Places
• Abundance Requires Action and Effort
• Creativity and Resourcefulness as Keys to Abundance
• Achieving Greatness Through Collaboration and Hard Work
• Closing Thoughts: Embrace Abundance

In this thought-provoking episode of The Art of Consulting podcast, Andy discusses the "50-Minute Focus" technique. Throughout the conversation, he sheds light on critical lessons about identifying productivity pitfalls, the significance of adapting dynamic strategies, and leveraging unconventional approaches to foster successful personal and professional habits. From the transformation of time management techniques to the essential role of prioritizing tasks, Andy offers a treasure trove of insights and practical guidance for consultants seeking to excel in their personal and professional lives.

Episode Summary:

• Introduction and Reflections from 2020 (00:06 - 00:44): The episode begins with a reflection on previous discussions from 2020 and the changes brought on by COVID-19.

• The Impact of Distractions (00:44 - 01:18): The speaker highlights the constant distraction posed by social media and smartphones, and their effect on productivity.

• Increased Distractions Over Time (01:18 - 02:00): A discussion on how distractions have become more pervasive over time, despite advancements in app efficiency.

• Understanding "Coffee is for Closers" (02:01 - 02:34): The speaker explains the phrase "coffee is for closers" employed as a motivational tool in sales.

• Strategies for Maintaining Productivity (02:34 - 03:15): The speaker shares personal strategies for maintaining productivity, such as task lists and prioritization.

• The Importance of a Task List (03:15 - 03:50): Emphasizes the role of task lists in proactive work and productivity.

• Approach to Task Prioritization (03:50 - 04:23): The speaker shares his approach to task prioritization, considering due dates and personal satisfaction.

• Evaluating and Prioritizing Tasks (04:24 - 04:53): Further explanation on task evaluation and prioritization.

• Considering Personal Satisfaction in Task Prioritization (04:53 - 05:29): The speaker advises prioritizing tasks that bring personal satisfaction and a sense of accomplishment.

• Interdependencies in Task Prioritization (05:29 - 06:01): The speaker discusses the role of interdependencies when prioritizing tasks within a team.

• The Importance of Task Prioritization (06:02 - 06:31): A reiteration of the importance of prioritizing tasks for a productive day.

• Time Boxing Tasks (06:32 - 07:17): The speaker introduces the concept of time boxing tasks to manage workload and time effectively.

• Task List Preparation for the Next Day (07:18 - 07:50): Discusses the strategy of preparing a task list for the next day the night before.

• Concept of Time Boxing (07:51 - 08:29): The speaker discusses the concept of time boxing, a productivity strategy.

• Benefits of Time Boxing (08:31 - 09:06): Emphasizes the benefits of time boxing in managing tasks and time.

• Starting With Difficult Tasks (09:07 - 09:43): The speaker advises starting with the most difficult tasks to build momentum and ease into the day.

• Benefits of Time Boxing (09:44 - 10:17): The benefits of time boxing, particularly in managing unexpected schedule changes, are discussed.

• Reiterating Importance of Prioritization and Time Boxing (10:17 - 10:52): The speaker reiterates the importance of task prioritization and time boxing.

• Rewarding Oneself Upon Task Completion (10:53 - 11:37): The speaker emphasizes the importance of rewarding oneself after completing tasks.

• Tackling Difficult Tasks First (11:37 - 12:22): Discusses the strategy of tackling difficult tasks first to build momentum and reduce stress.

• Importance of Rewarding Oneself (12:23 - 13:02): A reiteration on the importance of self-reward after task completion.

• 50-Minute Increments for Larger Tasks (13:02 - 13:37): The speaker shares his strategy of working in 50-minute increments for larger tasks.

• Benefits of the Speaker's Approach (13:37 - 14:16): Discussion on the personal benefits of the speaker's approach, including better production and momentum.

• Risk of Burnout (14:18 - 14:55): Highlights the risk of burnout if one does not reward themselves and maintain a healthy work-life balance.

• Early Requests for Collaboration (14:56 - 15:28): The speaker discusses the importance of initiating collaborative requests early in the day.

• 50-Minute Increments for Larger Tasks (15:30 - 16:16): Reiteration of the strategy of breaking up larger tasks into 50-minute increments.

• Benefits of the Speaker's Strategies (16:17 - 16:58): The speaker emphasizes the benefits of his strategies, including increased productivity and improved personal life.

• Early Requests for Collaboration (16:59 - 17:28): A reiteration of the importance of sending tasks or requests to colleagues early in the day.

• Nightly To-Do List Preparation (17:29 - 18:07): The speaker recommends preparing a to-do list the night before for a productive start to the day.

• Early Morning Collaboration Requests (18:08 - 18:40): Discusses the benefits of sending collaborative requests first thing in the morning.

• 50-Minute Increment Time Boxing (18:40 - 19:11): The speaker re-emphasizes the concept of time boxing tasks into 50-minute increments.

• Benefits of the Speaker's Strategies (19:12 - 19:45): Reiterates the benefits of the speaker's strategies, including better productivity and momentum.

• Benefits of Task Management Strategies (19:46 - 20:23): The speaker reiterates the benefits of his task management strategies, including better productivity and momentum.

• Using 50-Minute Increments for Studying (20:23 - 21:04): Shares personal experience of using the 50-minute increment approach while studying for a certification.

• Importance of Rewarding Oneself (21:05 - 21:39): Reiterates the importance of rewarding oneself after completing tasks.

• Maintaining Momentum and Avoiding Burnout (21:40 - 22:47): Emphasizes the importance of maintaining momentum and taking adequate breaks to avoid burnout.

• Benefits of the Speaker's Strategies (22:47 - 23:32): The speaker discusses how his strategies have helped him stay productive and manage his workload.

• Benefits of the Speaker's Approach (23:32 - 24:06): The speaker emphasizes the benefits of his approach, including better productivity and momentum.

• Benefits of the Speaker's Approach (24:07 - 24:43): Reiterates the benefits of the speaker's approach, including better productivity and momentum.

• Reflection on Strategies for a Productive Week (24:44 - 25:29): The speaker reflects on how his strategies have contributed to his productivity and satisfaction during the week.

• Conclusion and Look Ahead (25:29 - 25:51): The speaker concludes the episode by encouraging listeners to implement his strategies and looks forward to future discussions.

Episode Highlights:

• (00:06 - 00:44): The speaker reflects on changes brought on by COVID-19.

• (00:44 - 01:18): The speaker discusses the impact of social media and smartphones on productivity.

• (02:01 - 02:34): An explanation of the motivational phrase "coffee is for closers" is provided.

• (02:34 - 03:15): The speaker shares his strategies for maintaining productivity, such as task lists and prioritization.

• (03:50 - 04:23): The speaker's approach to task prioritization based on due dates and personal satisfaction is discussed.

• (04:53 - 05:29): The importance of personal satisfaction in task prioritization is highlighted.

• (06:32 - 07:17): The speaker introduces time boxing as a strategy to manage workload and time.

• (07:18 - 07:50): The speaker emphasizes the importance of preparing a task list for the next day.

• (08:31 - 09:06): The benefits of time boxing in managing tasks and time are discussed.

• (10:53 - 11:37): The speaker emphasizes the importance of rewarding oneself after task completion.

• (13:02 - 13:37): The speaker shares his strategy of breaking up larger tasks into 50-minute increments.

• (14:18 - 14:55): The speaker highlights the risk of burnout if one does not reward themselves and maintain a work-life balance.

• (14:56 - 15:28): The importance of initiating collaborative requests early in the day is discussed.

• (16:17 - 16:58): The speaker emphasizes the benefits of his strategies, including better productivity.

• (17:29 - 18:07): The speaker recommends preparing a to-do list the night before to kickstart a productive day.

• (19:46 - 20:23): The speaker reiterates the benefits of his task management strategies.

• (20:23 - 21:04): The speaker shares his experience of using the 50-minute increment approach for studying.

• (21:40 - 22:47): The importance of maintaining momentum and taking breaks to avoid burnout is emphasized.

• (24:44 - 25:29): The speaker reflects on how his strategies have contributed to a productive week.

• (25:29 - 25:51): The speaker concludes the episode by encouraging listeners to implement his strategies.

Andy shares his thoughts on how to keep communication on track.

In this episode Andy discusses steps you can take to deal with and preprare for potential Geo Political events.