In this episode of Art of the Kickstart, we interviewed Ed Vincent, CEO of festivalPass, the world's first live events subscription service. Ranging from music, film, food & wine, theater, tech & innovation and more, festialPass lets you enjoy thousands of events locally and globally for one monthly fee. Learn about the inspiration behind this company and it's road to equity crowdfunding on Wefunder.

Topics Discussed and Key Crowdfunding Takeaways

* Ed Vincent's 20-year experience as a serial entrepreneur before launching festivalPass

* How the COVID-19 Pandemic has affected the company

* Why they choose to go forward with an equity crowdfunding campaign

* The prepwork that went into launching the campaign

* Who their target market is and how they are reaching this audience

Links

* festivalPass on Wefunder

* festivalPass

* Measure What Matters by John Doerr

* A Curious Mind by Brian Grazer

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.

Roy Morejon:

Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today we are speaking with Ed Vincent, the founder and CEO of Festival Pass. So Festival Pass, as Ed will explain, is a really interesting subscription-based service that allows folks to basically enjoy thousands of local or global festivals for just a flat monthly fee. Currently has an active campaign on Wefunder that has raised over $100,000. So I’m really excited to hear and speak with Ed Vincent, the founder and CEO of Festival Pass. So, Ed, thank you so much for being on the show.

Ed Vincent:

Great. I’m happy to be here, Roy.

Roy Morejon:

I’m very interested just because of the way the world is right now. I guess obviously this startup or this innovation came years ago, I’m assuming. Where does this all start for you, and what’s a little bit of your history and background to inspire you to create Festival Pass?

Ed Vincent:

Sure, sure. So I think you hit it right when … I think any good businesses come from context and past experiences ...

In this episode of Art of the Kickstart, we interviewed Ben Knepler and Nelson Warley, co-founders of True Places, creators of the modern, portable folding chair. Perfect for life just outside your door, True Places Folding Chair is lightweight and built to last with remarkable comfort and thoughtful features. Listen in and learn about the brand's product development journey and their road to Kickstarter.

Topics Discussed and Key Crowdfunding Takeaways

* The inspiration behind True Places and the founders' background together at a consumer products company

* The instrumental moments in their market research that lead to the redesign of the outdoor chair

* Why it was a challenge creating a portable folding chair with the comfort of a patio chair

* How they determined Enventys Partners as the crowdfunding marketing agency to work with

* The importance of launching a product with available add-ons and the vertical True Places sees themselves in

* Why True Places was named after a Moby Dick quote

Links

* True Places Folding Chair on Kickstarter

* It's Not What You Sell, It's What You Stand For by Roy M. Spence Jr.

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon president of Enventys Partners, the top full Service, Turnkey Product Development and Crowdfunding Marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.

Roy Morejon:

Each week I’ll interview a Crowdfunding Success Story, an Inspirational Entrepreneur or a Business Expert in order to help you take your startup to the next level with Crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for culturey gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today I am talking with Ben Knepler and Nelson Warley co-founders of True Places. So these guys have created an amazing, beautiful folding chair that allows you to actually enjoy the outdoors in a more modern way. So really excited Ben, Nelson, thank you guys for joining me on the show today.

Ben Knepler:

Thanks for having us Roy.

Nelson Warley:

Yeah, thank you.

Roy Morejon:

So I don’t think the outdoor chair has been revolutionized ever. It’s just filled with flimsy cheap products that are out there. So I’m very inspired to understand what the inspiration behind this was to create True Places?

Nelson Warley:

Yeah, that’s pretty good. We had a similar take as you we were spending… Ben and I both recognized we were spending so much time outdoors not necessarily the great outdoors but what you just talked about, sort of all of those moments just outside your door and we were sitting for hours and we were sitting for hours in cheap supportable chairs that ...

In this episode of Art of the Kickstart, we interviewed Jacob Webb and Craig Hammond, cofounders of Stairslide, the children's slide for indoor stairs. As a safer alternative to sleeping bags, cardboard boxes and laundry baskets, Stairslide is durable, lightweight and can be stored easily. Not only did Craig Hammond help create this campaign, but he's also updated us on the status of PEEjamas, another project he's guided to crowdfunding success. Listen in and learn about how this pair of creators met as well as Stairslide's road to Kickstarter.

Topics Discussed and Key Crowdfunding Takeaways

* The mistake of overcomplicating a product and how they avoided that with Stairslide

* The importance of safety and the hoops they jumped when designing a children's product

* The marketing prepwork that crowdfunding agency, Enventys Partners, helped with

* The storytelling formula they used in Stairslide's kickstarter video

* Where Craig and Jacob see the future of crowdfunding

Links

* Stairslide on Kickstarter

* PEEjamas

* The Paradox of Choice by Barry Schwartz

* Good to Great: Why Some Companies Make the Leap and Others Don't by James C. Collins

* The Goal by Eliyahu M. Goldratt

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today we are talking with Jacob Webb and repeat guest, Craig Hammond. Jacob, Craig, thank you so much for joining us today on the show.

Jacob Webb:

Thank you.

Craig Hammond:

Yeah. Thanks for having us. Excited to be back.

Roy Morejon:

Yeah. It’s great to have you back and another innovation for children, I love this product, having kids,

In this episode of Art of the Kickstart, we interviewed Matthew Charles, president of TidyBoard. As a kitchen space-saver, TidyBoard streamlines your food prep by placing strainers, catches and containers on the end of the bamboo cutting board. Learn about how a passionate team of brothers turned their need for an organized cutting space into a successfully crowdfunded campaign.

Topics Discussed and Key Crowdfunding Takeaways

* The inspiration behind TidyBoard and Matthew Charles' background as a civil engineer

* How they decided what features to include, like the bamboo wood and collapsable containers

* The importance of raising awareness before your Kickstarter launch, either full-time or through an agency

* What feedback their backer community has provided to improve TidyBoard

Links

* TidyBoard on Kickstarter

* The Brothers Karamazov, by Fyodor Dostoevsky

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to art of the kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service Turnkey Product Development and Crowdfunding Marketing Agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.

Roy Morejon:

Each week, I’ll interview a crowdfunding success story inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.Art Of the kickstart is honored to be sponsored by gadget flow. The gadget flow is a product discovery platform that helps you discover, save, and buy awesome products.

Roy Morejon:

It is the ultimate buyer’s guide for Co- luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Today, we are talking with Matt Charles president of TidyBoard. Matt, thanks so much for joining us today on the show.

Matthew Charles:

Happy to be here. Thanks for having me, Roy.

Roy Morejon:

So, I really love your innovation during this whole pandemic. I’ve started taking up cooking and trying to help the family cook a little bit more. This product is a perfect fit for I think, most kitchens out there big or small, in terms of just an overall space saver. And what you’ve done is truly kind of streamlining the food prep process out there with this amazing innovation, the TidyBoard.

Roy Morejon:

So ,if you would please give our audience a little bit of background in terms of the inspiration in terms of creating TidyBoard.

Matthew Charles:

Yeah, thanks for those kind words. That is the way we look at it too. The streamlined process, it was basically just like everyone else in the kitchen, having trouble organizing all the ingredients in the scraps and boards getting cluttered and plus compounded by a very small counter and kitchen space that we were working with in the Bay area.

Matthew Charles:

So, I just kept thinking I need something at the edge of this, so I can just slide the scraps into it. Originally,

In this episode of Art of the Kickstart, we interviewed Hannan Hakim, co-founder and CEO of Hyper Lychee, creators of Skadu. As the faster, easier way to clean stuck-on grime anywhere in your home, Skadu is the hand-held, electric power scrubber with a lightweight ergonomic design and a variety of attachment options. Listen in and learn about the brand's product development journey and their road to Kickstarter.

Topics Discussed and Key Crowdfunding Takeaways

* How a visit with an elderly relative gave Hannan Hakim the inspiration for Skadu

* Why they choose Kickstarter as the avenue to introduce Skadu to the market

* How they prepared for the crowdfunding campaign two months before the launch

* The importance of testing to determine your best audience whether that be through a crowdfunding platform or retail

* The biggest takeaways Hannan can give as a first time Kickstarter creator

Links

* Skadu on Kickstarter

* Hyper Lychee

* Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Jaideep Prabhu

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.

Roy Morejon:

Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today we are speaking with Hannan Hakim, co-founder of Hyper Lychee. Hyper Lychee is an amazing new innovation that’s on Kickstarter right now, set out to truly revolutionize the way that people execute daily tasks at home. It’s an amazing, powerful scrubber that I first got the opportunity to see at the Consumer Electronics Show last year. So I’m really excited that this innovation has launched, raised over $172,000 so far with close to 2000 backers. So Hannan, thank you so much for being on the show today.

Hannan Hakim:

Thank you for having me, Roy.

Roy Morejon:

So, this is a really cool innovation. I can’t wait to use it in my kitchen for just all of the cleaning and dishes that I have to do these days now that everybody’s at home and my kids are eating more than I think I’ve ever seen them eat before in their lives. So there’s a lot of dishes going around, but this product is definitely, has more than just one use case. So, take us back to,

In this episode of Art of the Kickstart, we interviewed Peter Nevenglosky, cofounder of Drifter Spirits, a craft spirit brand. Drifter Spirits is running a crowdfunding campaign, not on Kickstarter or Indiegogo, but on Wefunder, to raise capital for their growing portfolio of craft spirit brands, like Avua Cachaca and Svol Aquavit. Listen in and learn about the brand's Brazilian inspiration and it's road to crowdfunding.

Topics Discussed and Key Crowdfunding Takeaways

* The craft spirit market, compared to the craft beer market

* Peter's background in marketing and the beverage industry, specifically with Red Bull

* How they were able to leverage influencer marketing with the New York bar scene

* The biggest challenges that came with distributing spirits

* Why they choose Wefunder as the platform to help crowdfund their brand

* The marketing and outreach prepwork that went into launching Drifter Spirits' campaign

Links

* Drifter Spirits on Wefunder

* Drifter Spirits

* Traction: Get a Grip on Your Business

by Gino Wickman

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today we are speaking with Peter Nevenglosky, co-founder of Drifter Spirits. So if you haven’t heard of Drifter Spirits, potentially it’s because it’s not on Kickstarter or Indiegogo, it’s because it’s on Wefunder, and they’re actively running an equity crowdfunding campaign. And Drifter Spirits is unique because they’re more of the accelerator for craft spirits. So I’m really excited to speak with Peter today about equity crowdfunding and where his invention or product line started. So, Peter, thank you so much for joining us today on Art of the Kickstart.

Peter Nevenglosky:

Great to be here. Thanks for having me.

Roy Morejon:

Yeah. So, as we spoke offline, I’m a connoisseur of bourbon, but I really appreciate all of the craft spirits that are coming into this world along with the craft beer. So, give our audience a little bit of education, if you would, in terms of the craft spirit market, and then where all of this started with Drifter Spirits.

Peter Nevenglosky:

Yeah, absolutely. So craft spirits… It’s good that y...

In this episode of Art of the Kickstart, we interviewed Adrian Solgaard, founder and CEO of Solgaard, a design-driven sustainable brand. With six successful Kickstarter campaigns, Solgaard started out by creating luxury gear for on-the-go lifestyles. Now, in the wake of the COVID-19 pandemic, the company is launching at-home devices, like HomeBase Solar Boombox Ecosystem. With sustainability at the core of their mission, Solgaard not only pulls 5 lbs of ocean plastic for every item sold, but their products are also made from recycled ocean plastic. Listen in to learn about Solgaard's ecosystem of products and how the brand has grown from its first crowdfunding campaign.

Topics Discussed and Key Crowdfunding Takeaways

* How Adrian found the factories that manufacture Solgaard products

* Tips for newcomers creating high-tech devices

* A sneak peek at a new item they're going to launch next year

* How Adrian balances backer feedback with his gut feelings for a potential product

* The importance of calculating in shipping costs, Kickstarter fees and other hidden expenses

* The considerations he takes into account when vetting marketing agencies

Links

* Solgaard

* HomeBase and Solar Boombox Ecosystem by Solgaard on Kickstarter

* HomeBase and Solar Boombox Ecosystem by Solgaard on Indiegogo

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool, luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another special edition of Art of the Kickstart. Today, I am talking with the one and only Adrian Solgaard, founder and CEO of Solgaard.

Adrian Solgaard:

[crosstalk 00:01:04].

Roy Morejon:

Adrian is a six-time creator on Kickstarter. If you haven’t heard from him, you better check yourself because he is very innovative, comes up with amazing products, has built an amazing community. His last campaign just finished the HomeBase solar boom box Ecosystem with over 3,000 backers, over $600,000 raised on this campaign. He’s raised millions of dollars on Kickstarter. Ladies and gentlemen, Adrian Solgaard.

Adrian Solgaard:

Thank you. Thank you, sir. Hello. How’s it going?

Roy Morejon:

It is going, man. It is a pleasure to have you back on the show, tons of feedback and respect from what you’ve been doing and the company you’ve built with the community that’s out there...

In this episode of Art of the Kickstart, we interviewed Denny Chiang, founder of Projext & Co., creators of Scooter One Shoes. As sustainably designed sneakers, Scooter One also serves practical purposes as they're fully-cushioned, lightweight, durable, temperature-regulating and weather-resistant. Listen in and learn about the brand's product development journey and their Kickstarter experience.

Topics Discussed and Key Crowdfunding Takeaways

* The inspiration behind Scooter One Shoes

* The extensive trial and error process that comes with designing footwear

* How Projext & Co. sourced socially-conscious manufacturers

* The biggest surprise they've encountered in their crowdfunding campaign

Links

* Scooter One Shoes on Kickstarter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service, turnkey product development, and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with Crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today, I am speaking with Denny Chiang, co-founder of Projext & Co., And the current active campaign Scooter One Shoes. Denny, thank you so much for joining us today on Art of the Kickstart.

Denny Chiang:

Thanks for having me here.

Roy Morejon:

Yes. I’m really excited. We love fashion brands, we love footwear, and most folks on Kickstarter love it as well. Your company, Projext & Co., a group of footwear industry experts, international designers, engineers, and creators. I’m really excited to talk about the active campaign, Scooter One Shoes, as truly being the most advanced minimalistic sneaker. So if you would, for our audience, give us some background of where this all started, and what inspired you to create the Scooter One Shoe.

Denny Chiang:

All right. For sure. It all started last summer, in July, when one day I was on a phone call with one of my co-founders of Projext. The phone call was regarding two of the unique materials that we recently encountered, and thought that would be amazing fits to footwear products. This material is our patented Prime Fiber leather, which is later used as the upper material of Scooter One. And what we call Souffle Fit technology, the gentle to skin fabric, used as sock and lining of our shoes. This materials are sustainable, they are also functional, so that’s why we want to use them. Both materials are hybrid. Each of the materials make up two different kinds of material and we mix them together and take only the best functional properties ...

In this episode of Art of the Kickstart, we interviewed Chris Divecchio, co-founder of Mobility Wall, the revolutionary foam rolling & self-massage system. Not only does this one-of-a-kind roller come with detachable massage heads, it also fits securly between any doorway, giving you more control in hard to reach areas. Listen and Learn about the inspiration behind the product and its road to Kickstarter.

Topics Discussed and Key Crowdfunding Takeaways

* What inspired Chris Divecchio to create Mobility Wall

* How Chris cultivated the team and what the design process was like

* How the poduct's features were ultimately decided

* The prepwork leading up to the launch of the Kickstarter campaign

Links

* Mobility Wall on Kickstarter

* Grit: The Power of Passion and Perseverance by Angela Duckworth

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.

Roy Morejon:

Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today I am super stoked to be speaking with Chris DiVecchio, health and wellness expert, as well as inventor and co-founder of Mobility Wall. In his spare time, he also authored The 5×2 Method.

Roy Morejon:

Chris, thank you so much for joining us today on Art of the Kickstart.

Chris DiVecchio:

It’s my pleasure. Thanks for having me, Roy.

Roy Morejon:

Yeah. This is super … This is going to be exciting. I’m excited because one, you’ve made media headlines before, such as Good Morning America, New York Post, Men’s Health, Men’s Fitness, for helping one of your clients win the largest prop bet to date of over a million dollars, helping him shed some 70 pounds in a high stakes poker bet, basically, with some buddies.

Roy Morejon:

But you’ve also got this amazing innovation, the Mobility Wall, that’s truly a revolutionary foam roller designed to fit securely in any doorway. It’s basically the new way to foam roll. Let’s jump back in time, if we can, and talk about, where did this all start for you and what inspired you to be a health and fitness expert, as well as create Mobility Wall?

Chris DiVecchio:

Yeah.

In this episode of Art of the Kickstart, we interviewed Matt Adams, founder of The Decent Co., creators of The Decent Butcher Block. Elegantly engineered to blend traditional craftsmanship with modern design, The Decent Butcher Block is a durable cutting board that's built to last a lifetime. Learn about the inspiration behind the product and its road to Kickstarter.

Topics Discussed and Key Crowdfunding Takeaways

* What inspired Matt Adams to create The Decent Butcher Block

* The design process including how the poduct's features were decided

* The biggest surprise that came with launching the Kickstarter campaign

* The importance of early bird perks and how it can affect a crowdfunding campaign

Links

* The Decent Butcher Block on Kickstarter

* Blue Ocean Strategy by W. Chan Kim

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.

Roy Morejon:

Welcome to another edition of Art of the Kickstart. Today, I am talking with Matt Adams, founder of The Decent Company. Matt, thank you so much for joining us today on the show.

Matt Adams:

Thanks for having me, Roy. I appreciate it.

Roy Morejon:

So, I’m trying to become a better cook, now that we’re all at home and spending more time with our family and you have created an amazing cutting board truly built to last, you’ve done a ton of engineering in this thing. So really excited to talk to the audience about this innovation, but really I’m excited to hear from you in terms of where did this start? What inspired you to create this product?

Matt Adams:

Yeah, it goes back quite a few years. I’ve been actively working on this project and the company for about two years since December 18th, 2018. That was kind of the day that everything crystallized and decided to proceed. But before that, I’d been kicking around some ideas as well. I’m an amateur cook, I cook at home a little bit myself. I wouldn’t call myself a foodie or a home chef or anything official, but I had been frustrated by cutting boards, failing on me, that’s in my Kickstarter intro video and it’s true. That really is kind of the inspiration that kicked this whole thing off. And that has been years and years now.