In this episode of Art of the Kickstart, we interviewed Nycol and Matthew Bevis, the siblings behind Top Shelf. Top Shelf is the first open-layout sling bag that allows you to access your gear in 1.1 seconds. Learn how these photographers secured over 3,600 backers and raised over $1 million on their first product launch.
Topics Discussed and Key Crowdfunding Takeaways
* How Nycol and Matt's photography experience led them to notice a gap in the market when it came to the styles of bags offered for photographers
* Why it was so important for Matt and Nycol to get their product patented
* Why the pair used pre-campaign advertising to test the viability of their product
* The difficulties Nycol and Matt faced when trying to find a manufacturer and how they found the perfect manufacturer for them
* What the siblings would do differently the next time they launch a product
Links
* Top Shelf on Kickstarter
* Top Shelf on Indiegogo
* Bevis Gear Website
* Bevis Gear on Instagram
Sponsors
Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010.
Roy Morejon:
Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.
Roy Morejon:
Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the kickstart. Today we are joined by brother and sister, Nycol and Matthew Bevis. Bevis. God, I messed it up right there too. That is my bad because I didn’t practice that well enough.
Matthew Bevis:
It can happen.
Roy Morejon:
So Nycol and Matthew, you guys are the founders of your very first product launch on Kickstarter. You guys launched The Top Shelf, which is an amazing, super fast all-access camera bag. I’m super stoked to have you guys on the show. Nycol, Matthew, welcome to the show.
Matthew Bevis:
Thanks.
Nycol Bevis:
Thank you so much. Thanks to be here.
Roy Morejon:
Yeah. So you guys are photographers.