In this episode of Art of the Kickstart, we interviewed the co-founder of Yowel, Steve Krengel. Yowel is a set of eco-friendly, machine-washable towels that can replace paper towels, save time and money. It was co-founded by Krengel and his father, Ken Krengel. Their product is an easy way to reduce your dependence on paper towels and be sustainable in day-to-day activities. Learn how Krengel's personal experience led him and his father to solve a problem many others experience too.
Topics Discussed and Key Crowdfunding Takeaways
* Everyday life inspired an innovative product idea.
* How Krengel's involvement in the design process decreased the overall prototyping process
* The expected effects of Yowel's sustainability efforts
* How branding played a role in creating the company's original name
* Entrepreneurial advice for those looking to launch their innovation
Links
* Yowel's Kickstarter Campaign
* Inside Steve's Brain by Leander Kahney
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Sponsors
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Transcript
View this episode's transcript
Roy Morejon:
Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor, ProductHype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over 1,000 top-tier projects since 2017. Check out producthype.co to subscribe to the weekly newsletter. Now, let’s get on with the show.
Roy Morejon:
Welcome to another edition of Art of the Kickstart. Today we are talking with Steve Krengel, co-founder of Yowel. And Steve, I know we had some technical difficulties, so we’re sorry that your father, Ken, couldn’t make it on this, but either way I’m really excited to talk to you today and have you on the show.
Steve Krengel:
You too. Glad to be here, Roy. Thanks for inviting us.
Roy Morejon:
Absolutely. So, Yowel. This is like a super fun, easy solution, obviously, to make actually a massive dent, I think, in the future. So if you would, give our audience a little bit of background in terms of, what is Yowel?