This week on Art of the Kickstart, we spoke with Adnan Butt, creator of the Titanium Series Knives. Learn more about how Kickstarter can help to launch a new product and how to build a successful product!
Titanium - Placing value in your hands
Key Crowdfunding Takeaways
* Why Kickstarter can be a great way to launch a new product line
* What types of feedback to expect to hear from backers
* How to prepare for a crowdfunding project
Links
* Titanium Series Knives on Kickstarter
* Titanium Series Knives on Indiegogo
* http://www.sternsteiger.com/
Connect with Titanium Series Knives
* @Sternsteiger on Twitter
* Sternsteiger Stahlwaren GmbH on Facebook
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Enventys Partners, the top, full-service, turn-key product development and crowdfunding marketing agency in the world.
We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding.
Art of the Kickstart is honored to be sponsored by Backer Kit and The Gadget Flow. Backer Kit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts.
Now let’s get on with the show.
Roy Morejon:
… Welcome to another edition of Art of the Kickstart. Today I am joined by Adnan with Titanium Knives. Adnan, thank you so much for joining us on Art of the Kickstart.
Adnan Butt:
Thank you so much.
Roy Morejon:
Alright, so we recently just finished your inaugural Kickstarter campaign, raised almost $200,000 American, over 2000 percent funded, now the campaign just shifted to Indiegogo InDemand. Please give our audience a little bit of background about the product and the company itself.
Adnan Butt:
Ah, yes, it has been an amazing campaign so far, and we have been very much thankful to our backers. [inaudible 00:01:51] And we have been very much … It’s been a tremendous response for the products, for the brand and for all the stuff that we are presenting.
Actually the products as you see from the name of Titanium Knives, it’s a very unique knife. We are … we present this special product because it’s different than others.
Its uniqueness because of the titanium quality and the product itself [inaudible 00:02:31] We are into this [inaudible 00:02:32] but in a very short time, we have achieved a lot. The brand itself, the company, Sternsteiger, and the persons [inaudible 00:02:43] So we have been doing … It’s been a very different [inaudible 00:02:51]
So this particular product, the second gen of the Titanium Knives, is actually … Was just a breakthrough.
Basically, the first generation of the Titan, we had developed a product, but [inaudible 00:03:26] We were thinking that it must be mo...
