We spoke with Kathy Roma of Nimb to learn about how Nimb came to be, how this ring can keep you safe and what surprises her crowdfunding team has encountered thus far. Tune in to this episode to get the behind-the-scenes scoop on the smart ring that keeps you safe.

Nimb: A Smart Ring that Keeps You Safe and Sound

Key Crowdfunding Takeaways

* How to build a crowdfunding team

* What to expect during the product development phase of a crowdfunding project

* How to test a concept before launching it on Kickstarter

* Why crowdfunding is so exciting

* How to continue improving your Kickstarter campaign

Links

* Nimb on Kickstarter

* http://nimb.com/

* The Major Film Theories by J. Dudley Andrew

Connect with Nimb

* Nimb on Facebook

* @Nimb_ring on Twitter

* @nimbring on Instagram

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70,000,000 for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I’m joined by Kathy Roma with Nimb. Kathy, thank you so much for joining us.

Kathy Roma:

Thank you for having me.

Roy Morejon:

Kathy, tell me about this smart ring that keeps you safe and sound. I know there’s quite a back story to it so please tell our listeners.

Kathy Roma:

Actually we call it the system. It’s not only the ring, it’s the device and the application. We call it a crowdsource security system. We want to equip people with the perfect tool to arrange themselves and help those in trouble. Sometimes we face emergency situations and we want to call for help. Our system is the perfect instrument for doing it quick to get this help as soon as possible.

Roy Morejon:

The story came out of when you were attacked on your own. You’re obviously hoping to make the world a safer place. How long ago did that happen in terms of the development of the product now

Kathy Roma:

Founders have been working on this project for 2 years already. I joined it 3 months ago. When I heard about the project, I remembered how I was attacked. It was sixteen years ago. I lived in a nice neighborhood and it was like 10AM. I was going to live another boring day in the office and then everything interrupted by a stranger.

In this episode of the Art of the Kickstart podcast, we talked to Sam Hickmann. With the team at Joy, he has created the perfect icon-based watch that teaches kids the concept of time and helps them develop good daily habits. Listen below to learn more about their work with the HAX Accelerator, how they leveraged their community to make their Kickstarter campaign a success and other crowdfunding tips and tricks.

Octopus by Joy, the training wheels for good habits

Key Crowdfunding Takeaways

* How incubators like HAX can help startups create and develop products

* The benefits of being in China while building a hardware product

* Why you need a community behind your product

* How to build a strong community before launching on Kickstarter

* How to get valuable feedback as you’re creating a product

Links

* Octopus by Joy on Kickstarter

* heyjoy.io

* Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith

* The Success Principles by John Canfield

* The Hardware Startup by Renee DiResta, Brady Forrest and Ryan Vinyard

* Peaceful Parents, Happy Kids by Dr. Laura Markham

* Positioning by Al Ries and Jack Trout

* Smaller, Faster, Better by Charles Duhigg

* The Power of Habit by Charles Duhigg

Connect with Joy

* JOY on Facebook

* @joyfamilytech on Instagram

* @JOYfamilytech on Twitter

* JOY on Pinterest

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over seventy million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I am joined by Sam Hickmann with Octopus by JOY. Sam, thank you so much for joining us.

Sam Hickmann:

Thank you for having me.

Roy Morejon:

I’ve got to know, what is this icon based scheduler for kids?

Sam Hickmann:

That actually is the first icon based watch that teaches ...

The team at LifeBEAM went from working on aerospace technologies to fitness wearables. In this episode you’ll hear about how they created Vi, the wearable that acts as a personal trainer, how they began preparing for a Kickstarter project and what they’ve learned along the way.

Vi. The First True Artificial Intelligence Personal Trainer

Key Crowdfunding Takeaways

* Where crowdfunding projects typically start

* How to build a great product for crowdfunding

* How far out to start prepping for a crowdfunding campaign

* What surprises you may encounter during a Kickstarter project

* How to balance promoting the campaign with preparing for manufacturing

Links

* Vi on Kickstarter

* http://life-beam.com/

* The Last Lion - Winston Spencer Churchill: Defender of the Realm, 1940-1965 by William Manchester and Paul Reid

Connect with LifeBEAM

* Lifebeam on Facebook

* LifeBEAM on LinkedIn

* @LifeBEAM on Twitter

* LifeBEAM on YouTube

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code AOTK for 20% off!

In this episode of Art of the Kickstart, we shifted the focus from creating and managing a successful Kickstarter or Indiegogo product to designing and manufacturing your product once the crowdfunding campaign ends. Join us to learn more about how to go about sourcing in China, how to build relationships with manufacturers and what to do about production delays.

Hey Joe Coffee Mug - Brew Joe on the Go

Key Crowdfunding Takeaways

* How to begin sourcing in China

* How to begin building relationships with manufacturers in China

* Why you should visit several manufacturers before choosing one to work with

* How crowdfunding can help you determine demand in the market

* How product design is an iterative process

* How to communicate product delays to crowdfunding backers

* Why constant communication with crowdfunding backers is important

Links

* Hey Joe Coffee Mug on Kickstarter

* heyjoecoffee.com

* Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Connect with Hey Joe Coffee

* Hey Joe Coffee on Facebook

* @heyjoebeans on Twitter

* @heyjoecoffee on Instagram

* Hey Joe Coffee on YouTube

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show.

 

Welcome to another edition of Art of the Kickstart. Today I’m joined by Jordan Warren. Jordan, thank you so much for joining us.

 

Jordan Warren:

Thanks for having me.

 

Roy Morejon:

Jordan, you ran a campaign back a couple of years ago now, in the Summer of 2014. Raised over 100K for the Hey Joe Coffee Mug. Tell us about the product.

 

Jordan Warren:

The product itself was originally conceived and still is a battery powdered self-brewing coffee mug, so you can actually brew the coffee inside of your mug and drink it directly from the mug via battery power, wirelessly. That’s the concept in a nutshell.

 

Roy Morejon:

Did this product came out of a pain point for you or what’s the back story?

 

For this exciting episode of Art of the Kickstart, we interviewed Guy Sprukt of Miggo to find out more about the Pictar iPhone camera grip. Listen to learn why crowdfunding a product can be beneficial, how long to expect to spend preparing for your project, how to get great press coverage and much more.

PICTAR. Probably the best iPhone camera-grip ever built.

Key Crowdfunding Takeaways

* How knowledge of the production process can make launching a Kickstarter project easier

* How crowdfunding a product can help you finetune it before producing it

* What other benefits companies get from crowdfunding a new product

* How meeting with journalists before you launch can help you get press coverage

* How to decide if your product is a good fit for crowdfunding

* How long it takes to prepare for and run a crowdfunding campaign

Links

* Pictar on Kickstarter

* Pictar on Indiegogo

* https://mymiggo.com/

Connect with Miggo

* Miggo on Facebook

* @mymiggo on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow, is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more, visit the gadgetflow.com Now let’s get on with the show.

 

Welcome to another edition of Art of the Kickstart. Today, I am joined by Guy Sprukt with Miggo and the Pictar, probably the best iPhone camera grip ever built. Guy, thank you so much for joining us.

 

Guy Sprukt:

Yeah its my pleasure Roy.

 

Roy Morejon:

You’re on your third Kickstarter campaign. It’s uber successful, tell us about the product and the idea.

 

Guy Sprukt:

Well Pictar and how to describe, I think the best word to describe it is a device that actually enables you to unleash the power of your iPhone’s camera. It’s kind of a grip that you attach your iPhone to it and it actually let’s you hold your iPhone similar to existing camera, while allow me to control more of its features by 5 external buttons, so it’s kind of a I want to say a semi-camera grip, with excellent control and you feel like your holding a real camera and you control iPhone as if it was a real camera. That’s the best way to describe it.

 

In this episode of Art of the Kickstart, we speak with Elena Favilli of Timbuktu Labs about her new children’s book that reinvents fairy tales by telling the stories of 100 great women throughout history. Join us as we learn what inspired the book, how the team prepared for the project and how they were able to raise more than half a million dollars on Kickstarter.

Good Night Stories for Rebel Girls - 100 tales to dream BIG

Key Crowdfunding Takeaways

* How long it takes to prepare for a Kickstarter project

* How to build the initial momentum and traction you need when launching a Kickstarter campaign

* How to find journalists who would be interested in covering your crowdfunding project

* What tools can help you run a successful Kickstarter campaign

* What prep work to do before launching on Kickstarter

Links

* Good Night Stories for Rebel Girls on Kickstarter

* http://www.timbuktu.me/

* Everything You Ever Wanted by Jillian Lauren

Connect with Timbuktu Labs

* Timbuktu Labs on Facebook

* @TimbuktuMag on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.

Transcript

View this episode's transcript

Roy:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over 70 million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding.

 

Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am honored to be joined by the team from the Good Night Stories for Rebel Girls. Elena, thank you so much for joining us.

 

Elena:

Thank you, hi.

 

Roy:

You guys have been kicking butt on this campaign. As a father of two young girls, I’m really impressed with the work that you have done. I’m a buyer of this product myself. Give our community a little bit of background on how your story began.

 

Elena:

Oh yeah, sure. We started planning this campaign six months ago, and so we’ve been putting a lot of work into this. Actually, the Kickstarter campaign that you see is just the tip of the iceberg, because within researching the product first and slowly building an audience before actually launching the campaign on Kickstarter, so on the day that we launched, we already had a very engaged audience of a little over 4,000 people who were ready to just jump on board and buy the book as soon as we launched it.

 

For this episode of Art of the Kickstart we spoke with Justin Bain of Noria. Join us as we learn more about what sets this air conditioner apart, what the team did to prepare for a Kickstarter project and how you can make your project as successful as this one.

Noria: Cool, Redefined

Key Crowdfunding Takeaways

* Just how long it can take to bring an idea to Kickstarter

* How to build a great crowdfunding team

* How to choose your Kickstarter funding goal

* What product development looks like before launching on Kickstarter

* Why timing is everything when you launch a crowdfunding campaign

* What leads to a strong first day on Kickstarter

* How to use social media to promote your crowdfunding project

Links

* http://www.noriahome.com/

* Noria on Kickstarter

* Against All Odds: An Autobiography by James Dyson

Connect with Noria

* Noria on Facebook

* @noriacool on Instagram

* @noriacool on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010.

Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding.

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com, and let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I’m honored to be joined by Justin Bain with Noria. Justin, thank you so much for joining us.

Justin Bain:

Thank you for having me.

Roy Morejon:

Awesome. Well Justin, you’ve got this killer product that’s active, Noria, the first window air conditioner designed entirely with the individual in mind. Tell us more about the project.

Justin Bain:

Noria is the easiest window air conditioner to install in the history of window air conditioners. You’re absolutely right, we designed it one hundred percent with user experience in mind. It’s half the height of a window air conditioners typically, around 40 percent of the size overall. There’s a window frame adapter that installs first, so you don’t have to carry a heavy bulky air conditioner to install it, and it’s smartphone-controlled. The entire user-experience app controls scheduling, everything. It was designed to make this the most user-friendly air conditioner there can be.

Roy Morejon:

So you guys are in your campaign, you’ve done over a half million dollars in business so far. We’ve got three weeks left or so.

We talked to Carlos Ruiz and Jonas Mueller of flatev to get the behind-the-scenes scoop on their artisan tortilla maker. Learn more about the inspiration behind the “Keurig of tortillas,” what they did leading up to their Kickstarter campaign and much more.

flatev - The Artisan Tortilla Maker

Key Crowdfunding Takeaways

* What types of delays to expect during prototyping

* What kinds of feedback to expect from your backers

* Benefits of working with a marketing agency on your crowdfunding campaign

* How to test different audiences prior to launching

* Why it’s important to have good partnerships

* How to find partnerships and manufacturers

Links

* flatev on Kickstarter

* http://flatev.com/

* The Lean Startup by Eric Ries

* Business Model Generation by Alexander Osterwalder

Connect with flatev

* flatev on Facebook

* @flatevofficial on Twitter

* @flatev on Instagram

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product.

Transcript

View this episode's transcript

Roy:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding.

Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegadgetflow.com. Let’s get on with the show.

Welcome to another edition of Art of the Kickstart, I am honored to be joined by Carlos and Jonas with Flatev. Carlos, Jonas, thank you so much for joining us.

Carlos:

Thank you, Roy, it’s a pleasure for us to be here with you.

Jonas:

Thank you, Roy.

Roy:

Tell us all about the artisan tortilla maker you have created.

Carlos:

Sure. The tortilla maker we have created is to bring to the market for people who really are tired of poor quality of bread of tortillas that they buy in the grocery stores. This is easily if you want to have a great tortilla or bread, the only option you have until today, until Flatev, was to make it by yourself. This imposes a lot of time and effort and mess for cleaning, knowhow and experience. The second option you had was to go to a restaurant, to a place where they make them homemade fresh, and eat them straightaway before they get cold. This is a [inaudible 00:02:03] for many people to be able to consume these tortillas or bread as fresh as possible in their houses. That’s why they usually go and buy store packaged, precooked tortillas, which usually have a lot of additives, and they’re unhealthy, they are usually not organic.

In March we published a case study we had written on the Nebia shower. This week, we had a chance to catch up with the team and hear their story behind the project!

Philip Winter of Nebia spoke with us this week to give us insight into building a prototype, working with Y Combinator and raising more than $3 million on Kickstarter. Tune in for his top tips for building a great product and managing a successful Kickstarter campaign.

Nebia Shower - Better experience, 70% less water

Key Crowdfunding Takeaways

* Why you need feedback from others as you’re building a product

* How to get the best feedback about your prototype

* What it is like to work with Y Combinator

* How press hits make a difference

* How to prepare for overfunding on a Kickstarter campaign

* Why you should be prepared to learn as you go

Links

* https://nebia.com/

* Nebia on Kickstarter

* Let My People Go Surfing by Yvon Chouinard

* Creativity Inc by Ed Catmull and Amy Wallace

Connect with Nebia

* Nebia on Facebook

* @nebia on Twitter

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert, in order to help take your start up to the next level with crowdfunding.

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com.

Now let’s get on with the show.

Welcome to another edition of Art of the Kickstart, today I’m honored to be joined by Philip Winter, with the Nebia Shower. Philip, thanks for joining us.

Philip Winter:

Great to be here, thanks so much Roy.

Roy Morejon:

Philip, you launched a campaign, and absolutely crush it. You raised over three million dollars last year. Tell us about the product.

Philip Winter:

We launched on Kickstarter in August of 2015. Our company is called Nebia, and we built a totally new shower system, based on a better experience, and a beautiful design. It saves seventy percent of water. What we do is atomize water into millions of tiny droplets. It creates like halfway between a steam shower, and a regular shower. It increases the surface area of water by ten times, so you get this really enveloping, and immersive experience when you walk into it. It’s just as effective as a regular shower.

Roy Morejon:

People say that the best ideas come from in the shower, so how did this product start? What’s the back story?

Philip Winter:

Logically, it came in the shower. No, no. One of my co-founders Carlos use to run a large chain of gyms, in Mexico City. They had about twenty thousand people a day showering. Mexico City is the third largest city in the world, it’s twenty million people,

Inspired by the archetypal super-spy, Maison Impeccable set out to create the perfect sock to get you through the day, from the office to the gym and everywhere in between. Learn more about how to test the waters with crowdfunding in this week’s episode of Art of the Kickstart.

Stealth Socks - Covertly Fresh, Impeccably Styled

Key Crowdfunding Takeaways

* How to get started with prototypes

* What needs to happen before you launch in order to make the first few days a success

* Why Facebook ads are a necessary part of every crowdfunding campaign

* Why you need good press outreach

* Why launching on Kickstarter works well for product-based companies

* How launching on Kickstarter can help minimize the risk that can come with minimum order quantities

* What it looks like to test the waters with crowdfunding

* How to take feedback from your backers and respond to it with new products

Links

* Stealth Socks on Kickstarter

* http://www.impeccable.maison/

* The 4-Hour Workweek by Timothy Ferriss

Connect with Maison Impeccable

* Maison Impeccable on Facebook

* @stayimpeccable on Twitter

* @maison.impeccable on Instagram

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, President of Command Partners, the top crowdfunding marketing agency in the world. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Now, let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today, I’m honored to be joined by Ben Yelian with Maison Impeccable. Ben, thank you for joining us.

Ben Yelian:

Roy, great to be here.

Roy Morejon:

Ben, you’ve got this awesome Kickstarter campaign, the Stealth Socks. Tell us what it’s all about.

Ben Yelian:

Sure. Where to begin? The Stealth Sock is basically about as good as you can make socks. We took every problem you could conceivably have with such a simple garment, and over-engineered them. The core of this really, we have two unique fibers. One is bacteriostatic silver, and one is activated carbon. What they do is they find odor through two different mechanisms. One of them, the silver prevents the growth of microbes that cause odor, and then the carbon kind of sucks away anything else. If you can imagine charcoal, and it helps to wick moisture.

We paired those with a number of construction features that help with breathability, help with durability, like cushioned or added nylon reinforcement. In the end, you have a super stellar sock. It never smells. It’s super durable, super comfortable, never [falls 00:01:36]. It’s pretty much everything you’d ask for.

Roy Morejon:

It sounds amazing, Ben. Is it too good to be true? I mean, where did this all start?

Ben Yelian:

Sure. We hear that question a lot. My background is in consulting. I used to do a lot of business travel. I was living out of suitcase, running through airports, working 80 hour weeks. What I quickly came to realize through all of that was the clothes that we normally wear for work especially aren’t really great.