Recently we spoke with Derek O’Sullivan, creator of the Crua Hybrid, to hear about what he’s learned from running two Kickstarter campaigns. Tune in to learn more about why Kickstarter is the perfect platform for launching new products, how to use feedback to build the perfect product and how to find backers for your Kickstarter project.
Four Outdoor Essentials in One Tent / Hammock - Crua Hybrid
Key Crowdfunding Takeaways
* Why Kickstarter is ideal for launching a product
* What types of market feedback to get before launching on Kickstarter
* How you can learn from other Kickstarter projects before launching your own
* How to work with backers of a previous Kickstarter campaign to create a new product
* The true power of social media for a Kickstarter campaign
* Why you need to understand the Kickstarter demographic
Links
* Crua Hybrid on Kickstarter
* https://cruaoutdoors.com/
* Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
Connect with Crua
* @thermotents on Twitter
* Thermo Tents on Facebook
* Thermo Tents on Pinterest
Sponsors
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!
Transcript
View this episode's transcript
Roy:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by the Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyers’ guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Let’s get on with the show.
Welcome to another edition of Art of the Kickstart. Today I’m joined by Derek O’Sullivan. Derek, thank you for joining us.
Derek:
No problem, Roy, thanks for having me.
Roy:
Derek, you’ve launched your second campaign, the Crua hybrid tent hammock. Talk to us about the product.
Derek:
It’s basically a hybrid as the name suggests. It’s a tent, a hammock, a sleeping bag, and an insulated mattress all-in-one so it’s an all-in-one camping product really and you can also join two together so there’s a connectable element or feature to it so you can use it singularly or you can use it joined together with one or more other tents. It’s pretty novel and pretty unique and it’s been received pretty well so far thankfully.
Roy:
Absolutely, you’re on your way. Well over a quarter of a million. Pretty close, couple weeks left to go.
