If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo.

Kryo Sleep Performance System

Key Crowdfunding Takeaways

* How to balance the inventor’s dilemma when creating a new product

* How to know when it’s time to launch your Indiegogo project

* Why it’s important to understand your target audience before launching a product geared toward

* them

* How to engage the community built around your product

* How do deliver your crowdfunded product to backers on time

* Why it’s important to have a clear supply chain in place before launching a product

Links

* Kryo on Indiegogo

* https://www.chilitechnology.com/

* The ONE Thing by Gary Keller

Connect with Kryo

* Kryo Sleep Performance System on Facebook

* @sleepkryo on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!

Transcript

View this episode's transcript

Roy Morejon:

Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Command Partners, the top, full-service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story and inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more, visit TheGadgetFlow.com. Now let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I am joined by Todd Youngblood. Todd, thank you so much for joining us.

Todd Youngblood:

Thanks Roy, thanks for the opportunity.

Roy Morejon:

All right, so Todd, you launched a project on Indiegogo a while ago called Kryo for sleep performance. Please, tell our audience what the product is all about.

Todd Youngblood:

We’re super excited about Kryo. After quite a few years in the sleep technology space, we have an opportunity to bring the most advanced sleep technology product to market. It’s a product that optimizes sleep quality by modulating the sleep temperature, and in simple terms means we help you sleep cooler and sleeping cooler helps you sleep better.

Roy Morejon:

Impressive, so you mentioned that this product has been in the works for years and years. Tell us the back story.

Todd Youngblood:

Well this product in particular has been in development for about 2 and a half years. The underlying market knowledge and technology, understanding really goes back almost about 11 years. It all has to do with the technology we’re leveraging using thermoelectrics to heat or c...

If your uncle invented the waterbed, you’ve probably already got an advantage over other entrepreneurs. For this episode of the podcast, we spoke with Todd Youngblood, creator of Kryo, an entirely new sleep technology, about launching a new product on Indiegogo. Kryo Sleep Performance System Key Crowdfunding Takeaways How to balance the inventor’s dilemma when […]

For this episode of Art of the Kickstart, we spoke with Eric Li, the creator behind Ecomo, the world’s first bottle that tests and filters water. Listen in for more about creating a smart water bottle, how to perfect a product’s features and how to successfully collect leads prior to launching a crowdfunding campaign.

Ecomo: The World’s First Bottle That Tests & Filters Water

Key Crowdfunding Takeaways

* What the iteration process looks like when perfecting a new product

* How to handle feedback from users when designing a new product

* How to set your campaign apart from other similar campaigns

* How to attract supporters before your campaign launches

* Why it’s important to start building a fanbase early

Links

* Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

* Ecomo on Kickstarter

* http://www.ecomo.io/

Connect with Ecomo

* Ecomo on Facebook

* @ecomolabs on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!

For this episode of Art of the Kickstart, we spoke with Eric Li, the creator behind Ecomo, the world’s first bottle that tests and filters water. Listen in for more about creating a smart water bottle, how to perfect a product’s features and how to successfully collect leads prior to launching a crowdfunding campaign. Ecomo: […]

Bob James and the team at Trinity Air worked hard to bring their customers the perfect set of wireless earbuds. Tune in to this episode of Art of the Kickstart to learn more about what to do after a failed Kickstarter campaign, what kinds of difficulties to expect when developing a new tech product and why communication with backers is so important.

World's First Tuneable Wireless Earbuds

Key Crowdfunding Takeaways

* How to learn from a failed Kickstarter campaign

* What kinds of hardware difficulties to expect when creating an audio product

* How to build up your audience before a Kickstarter campaign

* Why open communication with Kickstarter backers is important

* Why marketing is an important part of any crowdfunding project

Links

* Phantom Air on Kickstarter

* https://trinityaudioengineering.com/

* http://www.head-fi.org/

Connect with Trinity

* @TRINITYAUDIO on Twitter

* Trinity Audio on Facebook

* Trinity Audio on Pinterest

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!

Transcript

View this episode's transcript

Roy:

Welcome to Art of the Kickstart. Your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over seventy million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your start up to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save,and buy awesome products. The Gadget Flow is the ultimate buyers’ guide for cool luxury gadgets and creative gifts. To learn more, visit thegadgetflow.com. Now let’s get on with the show.

Welcome to another edition of Art of the Kickstart. Today I’m joined by Bob James with Trinity Audio Engineering. Bob, thank you so much for joining us.

Bob:

Pleasure to be here.

Roy:

Bob, you’re the head of design and development at Trinity Audio. Where does this all start in terms of the back story for Trinity Audio?

Bob:

Well, I mean Trinity Audio was born out of frustration. I was originally working for another company that was doing reasonably well for itself, but I didn’t particularly like their direction or should I say perhaps, lack of enthusiasm for taking things further. They were very safe and steady. I thought we could do a lot more, but the way that it worked out that it couldn’t work within that company. We branched off on our own. We’re still good buddies with the other company, but we branched off on our own and decided we wanted to make something that was affordable but high-end. Which usually those two words just don’t go together. We spent around eight months prototyping different products. We used a lot of community feedback within the headphone community.

Bob James and the team at Trinity Air worked hard to bring their customers the perfect set of wireless earbuds. Tune in to this episode of Art of the Kickstart to learn more about what to do after a failed Kickstarter campaign, what kinds of difficulties to expect when developing a new tech product and […]

We spoke with Ruth Hedges, the woman behind the Global Crowdfunding Conference, to get her take on all things crowdfunding. Tune in to learn more about the history of crowdfunding, how crowdfunding has changed the world, why you should attend the conference and much more!

Key Takeaways

* The history of equity crowdfunding and how the recent recession played a role in making it legal

* Who to expect to hear speak at the Global Crowdfunding Convention

* What types of Kickstarter secrets you’ll pick up at the Global Crowdfunding Convention

* How crowdfunding has changed over the years

* BONUS: Use coupon code RH25 to save 25% off tickets to the 5th annual Global Crowdfunding Convention

Links

* thegccworld.com

* crowdfundingcrm.com

Connect with Ruth Hedges

* Global Crowdfunding Conference on Facebook

* @thegccworld on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!

View this episode's transcript

Roy:

Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Command Partners, the top full service crowdfunding marketing agency in the world. We have helped raise over $70 million for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help take your startup to the next level with crowdfunding.

Art Of The Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. To learn more visit thegagdetflow.com. Let’s get on with the show.

Welcome to another edition of Art Of The Kickstart. Today I am honored to be joined by Ruth Hedges. Ruth thank you so much for joining us today.

Ruth:

Thank you Roy for inviting me.

Roy:

Ruth you are the crowdfunding goddess, can I say that I guess?

Ruth:

Sure.

Roy:

You’ve had quite a back story and a back history with crowd funding. We’re coming up on the 5th Annual Global Crowdfunding Convention in wonderful Las Vegas here on October 15th through the 17th. Give our audience the story, where does Ruth Hedges start with crowdfunding? How has it evolved into this convention now?

Ruth:

Sure. First of all thank you so much for inviting me on your show, very excited to be here. I actually got involved in this in 2009 at the height of the recession, when the bank stopped lending, the VCs and angels stopped investing. My clients, who I have some business plan writing software, realized that they couldn’t use this software because nobody was funding anybody. I’m going to give you a very short version of a very long story but essentially I got together with a group of people who we decided we would have to go to congress and get an 80 year old securities law removed that had prevented [inaudible 00:02:11] credit investors in investing in a startup.

It was originally called The Startup Exemption.

We spoke with Ruth Hedges, the woman behind the Global Crowdfunding Conference, to get her take on all things crowdfunding. Tune in to learn more about the history of crowdfunding, how crowdfunding has changed the world, why you should attend the conference and much more! Key Takeaways The history of equity crowdfunding and how the […]

We spoke with Jeff Chang of Wonderous about the Forever O.G. Pants. Tune in to learn more about where to begin when you have an idea for a new product, how to prepare for a crowdfunding campaign and how to know when you’re ready to launch on Kickstarter.

THE FOREVER O.G. PANTS Lifetime Quality Without The Markup

Key Crowdfunding Takeaways

* How create new products by identifying gaps in the market

* How to begin product research

* How to start creating samples of new products

* How to use social media to gather supporters before launching on Kickstarter

* How to increase your Facebook followers before a Kickstarter project

* How to know when you’re ready to launch on Kickstarter

Links

* The Forever O.G. Pants on Kickstarter

* https://wonderous.com/

* Outliers: The Story of Success by Malcolm Gladwell

Connect with Wonderous

* Wonderous on Facebook

* @gowonderous on Instagram

* @goWonderous on Twitter

Sponsors

Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off!

We spoke with Jeff Chang of Wonderous about the Forever O.G. Pants. Tune in to learn more about where to begin when you have an idea for a new product, how to prepare for a crowdfunding campaign and how to know when you’re ready to launch on Kickstarter. THE FOREVER O.G. PANTS Lifetime Quality Without […]