Software companies that have been around for a decade have a ton of data. Modern machine learning techniques are able to turn that data into extremely useful models. Salesforce users have been entering petabytes of data into the company’s CRM tool since 1999. With its Einstein suite of products, Salesforce is using that data to build new product features and APIs.

Simon Chan is the senior director of product management with Einstein. He oversees the efforts to give longtime Salesforce customers new value, and the efforts to build brand new APIs for image recognition and recommendation systems, which can form the backbone of entirely new businesses.

Companies spend billions of dollars on sales and marketing, and I wanted to understand where the best opportunities for Salesforce were. Simon and I spent much of our time exploring higher level applications, but we got to lower level engineering eventually.

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