Sanjeevan Bala is ITV Chief Data & AI Officer. In Part 2 of the DPP's calm reflections about artificial intelligence in the media industry, Sanjeevan speaks with DPP Editorial Director Edward Qualtrough to offer the content provider perspective about AI in media. He discusses:

• The genus of his Chief Data & AI Officer role [1min 47sec]
• Identifying opportunities and developing guardrails [5min 01sec]
• Running immersive AI workshops with ITV leadership [8min 54sec]
• Commodisation and consumerisation of AI capabilities [12min 50sec]
• Balancing cost and value; and comparing 10x vs marginal opportunities [16min 10 sec]
• When to partner, build and buy with AI solutions? [20min 36sec]
• 'Taking the model to the data' and the roadmap to AI at the Edge [23min 55sec]
• Why you don’t need an AI strategy [27min 29sec]
• Macro trends and conjecture about the future impact of AI in media [29min 55sec]

In Part 1 we spoke with Johanna Björklund, Co-founder and CTO at media technology startups Adlede and Codemill, as well as Associate Professor in Theoretical Computer Science with a focus on semantic analysis of multimodal data at Umeå University. You can listen to that episode here.