Artificially Intelligent Marketing

Introduction

Paul welcomes listeners to the show and provides a brief overview of what to expect in this episode.

The focus of the show is on trends, tips, and tools of marketing AI.

This week's episode begins with Paul answering a listener's question: what tools did you use to create the first episode?

Story 1: Imminent release of GPT-4

Microsoft Germany announced the imminent release of GPT-4, which will feature multimodal models with video capabilities.

The AI community expects GPT-4 to be an input rather than an output tool.

Martin and Paul discuss the potential impact of GPT-4 on marketers.

Story 2: Rise of the CRM AI assistants

Paul and Martin talk about the launch of CRM AI assistants such as HubSpot's Chatspot.ai, Einstein GPT, and Microsoft ChatBot for Dynamics CRM.

Martin and Paul discuss the implications of ChatGPT and other CRM AI assistants for marketers.

Story 3: Microsoft launches BioGPT

Microsoft recently launched BioGPT, a domain-specific LLM trained on biomedical content.

BioGPT can outperform humans on some simple tasks, such as answering questions with short answers.

Martin and Paul discuss the potential applications of BioGPT for drug development, clinical trials, biomedical education, and data analysis.

Story 4: AI re-creates what people see by reading their brain scans

Researchers have used Stable Diffusion, an image generation AI model, to interpret brain activity and recreate images that people were looking at.

The AI system was tested on brain scans from the same four people who provided the training brain scans.

Martin and Paul discuss the potential implications of this technology for cognitive neuroscience research.

Tool of the Week: Runway.ml

Paul introduces Runway.ml, an all-in-one image and video creation and editing tool that offers a range of AI-supported image and video generation and enhancement tools.

He discusses its features, including its low monthly fee, infinite image and image expander, inpainting for removing objects and people from videos, and its new GEN-1 tool for creating video.

Paul also shares an example project and his experience using the tool.

Conclusion

Paul and Martin wrap up the episode and provide a brief preview of what to expect in the next episode.

Introduction

This week's episode covers the latest trends, tips, and tools in artificial intelligence marketing, including the release of ChatGPT and Whisper APIs at reduced cost, Cohere's summary tool, AWS's partnership with HuggingFace, and the formation of a not-for-profit lab focusing on ethics in AI. The featured tool of the episode is MarketMuse.

Story 1: OpenAI Releases ChatGPT and Whisper APIs at Reduced Cost

OpenAI has released ChatGPT and Whisper APIs, allowing developers to integrate these tools into their stacks. ChatGPT, with its user-friendly interface, has become popular, and the reduced cost makes these tools more accessible. Whisper, a transcription tool, can be used alongside ChatGPT for app development.

Story 2: Cohere's Summary Tool Offers Accurate, Aggressive Summarization

Cohere, a large language model for content production, introduced a new summarization tool with a character limit of up to 50,000. In a test run, the tool provided an accurate yet aggressively condensed summary of a marketing AI study.

Story 3: AWS Partners with HuggingFace for Open Source Models

AWS has formed a partnership with HuggingFace to make open-source models available to developers through their cloud service. This partnership increases competition in the market and reduces reliance on single-source points.

Story 4: Not-for-Profit Lab Focuses on Ethics in AI

Canva, HuggingFace, and Stability AI have collaborated to create a not-for-profit AI research lab emphasizing ethics in AI. With slow government regulation, companies should take steps towards ethical AI use themselves. The Marketing AI Institute has released a Creative Commons licensed manifesto to help organizations implement an AI usage framework.

Tool of the Week: MarketMuse

This episode features MarketMuse, an AI-driven tool designed to assist marketers in staying up to date with AI advances for marketing purposes.