From monkeys (yes!) and a failed math class to selling to retailers like Wegmans and Whole Foods Market, Gabrielle has grown up with her Mad Gabs business. How did she do it? One lip balm at a time and more. From her start selling out of the back of her car, listen in to hear the valuable lessons she’s learned along the way.
A little about Mad Gabs
Gabrielle Melchionda began making lip balm while studying anthropology at Umass Amherst in 1991 searching unsuccessfully for a lip balm that wasn’t greasy or waxy but was made with natural ingredients. She created her own formula using beeswax from her neighbor and gave to friends and family who couldn’t get enough. They convinced her to start selling in stores locally and Mad Gab’s was born. What began as a kitchen-based hobby became a small business and ultimately Gabrielle’s life work.
Mad Gab’s celebrated 28 years in business in 2018—and currently works with retailers around the US like LL Bean, Wegmans, Cracker Barrel, Whole Foods Market and countless amazing independent stores. Mad Gab’s products have appeared on QVC, and in a variety of magazines including Vogue, Elle, Seventeen and Business week.
