Beth Inglish is a contemporary abstract artist who creates expressive work by connecting to the energy that resonates from her spirit. Creating art became how she learned to communicate and it gave her the outlet to find her voice. In her paintings, Beth uses line and color to share her story of transformation and paints from the abundance of her joy.

Beth is also the founder of Nashville Creative Group, a community dedicated to support, help and cultivate a community for the artists of Nashville. In our discussion, Beth shares how she was able to grow this community into one that artists from all over the country would like to become a part of.

I got an email from a really dear, sweet artist in my community the other day who is so kind and so nice at all times. And has the most lovely offers in her business that she is just getting up and running. She is in the Emergent stage, which means she just started to sell her work in her business but she hasn’t gotten to a point of consistency yet. So she is selling sporadically but she is building. Her whole focus is on marketing because in the Emergent faze it’s important to focus 80% of your efforts in your business on your marketing so that you can do two things. Consistently get the word out about your work and that you are here to stay and continuously discovering and refining the ‘what you know about your true ideal clients’. 

However while building your business mistakes can happen, which occurred to this artist, but what you do from that mistake can help grow your business. The question on what value can you give your most Ideal Client when a mistake occurs is what I talk about in today's episode.

Our brains are wired to feel a certain comfort level around a certain amount of money based on what we’ve been accustomed to in the past. So when we begin to make more than that in our businesses, our brains can view that as a threat to what it is used to.

This causes more artists to stop building their businesses than you can imagine because they don’t know how to get past that certain level of comfort in order to allow for more cash to flow in.

I doubted this when I first started my business but as I learned first hand how true this really is, I started to find ways to identify when I was self-sabotaging my own success so I could consciously turn that around to make the amount of money I was at first uncomfortable with. I share some of the most powerful tools I used to accomplish this in today’s episode so you can use them for yourself as you continue to grow your business with your art.

When I work with artists who aren’t sure why they’re not connecting strongly with their most ideal clients, the first question I ask them is “have you been working on your ideal client pick up line?”.

When they look at me as if they have no idea what I’m talking about I explain that if they’re not working to connect with their ideal clients by testing out lines on them then they’re not doing their job, and their clients are never going to notice them.

 It’s our job as business owners to take ownership over our own need to connect with our clients on a regular basis, and if we’re not then we’re going to leave our businesses to suffer.

It’s easier than you may think to come up with lines that work- and I have five for you to use and adjust to suit your unique circumstances, which is what I share with you in today’s episode.

Are you struggling with how to market your business with your art? Do you feel like you can’t decide which direction to go because you’re not sure what to market first? And in the midst of this, are you feeling like every time you turn around you see another artist- or bigger company- offering something similar to your work but doing it better?

First, let me assure you, you are not alone. This is a very common conundrum many small businesses have- especially artists- when it comes to differentiating yourself from other artists in your particular marketplace. This requires us to think vertically about the kind of offers we have and what makes those offers absolutely unique, rather than horizontally, which leads to overwhelm, feeling spread too thin, and not being able to give our most ideal clients exactly what they both need and want from our work.

Want to take on the challenge of discovering your most ideal client while finding the financial support you need to get your business off the ground and take it to the next level? Then email [email protected] and in the subject line write “I’m in!”. And I’ll get right back to you with details about how to take part in this exclusive Challenge I’m offering!

Have you ever sat down to deal with your finances, to really look at where you are right now and where you’d like to see yourself in the next six to twelve months while you focus on growing your business with your art, and found yourself stuck, like a deer in headlights, unable to move forward with what you have in front of you? You were all ready to organize your numbers, understand what you need to do to grow and put a plan into action for the next several months, but you found yourself completely overtaken with some emotional block that would not let you get past the word “go”?

This kind of back-story trance can not only keep us from completing the task we have in front of us but stop us from moving in the direction we need to in order to grow, share and fulfill our vision as artists through an effective plan. The fact is we can’t move forward when we are focused on the past!

In this episode, I discuss how to begin to eliminate any blocks you have keeping you from honing in on the financial side of your business and getting to the heart of what your business actually needs to make- and then actually figuring out how to make it!

Download The Artist’s 12-Month Revenue Plan Worksheet Here:

 bit.ly/12monthrevenue

Do you ever feel like your business is a minefield of too many projects, tasks, and commitments that you’ll never be able to conquer? Do you find yourself lost in the decision-making process because you have no idea what to do next? Are you taken in by enticing offers that promise to help you build your business the right way?

The good news is that you’re not alone- not be a long shot! And there is an easy remedy to help you make quicker, simpler, more powerful decisions of your business that will actually lead to revenue growth and more time for you to focus on what is most important to your mission and vision as an artist.

It all begins with your Value Ladder- I can’t wait for you to dive into this one to begin your journey toward the business you’re meant to own.

Download The Power Of your WHY Worksheet here:

bit.ly/theartistswhy

Online or offline, you need a list. It’s the backbone of your business. Unless you’re a convenience store. Don’t care who comes in and goes out.  

You want to build a class-act business with your art and serve the right people with it. In order to do so, you need to know who your ideal client is and you need a list to nurture.  

In this episode, I talk about how to begin building your list, even if you don't have a single client yet in your business with your art. 

Download The Artist’s 12-Month Revenue Plan Worksheet Here: 

bit.ly/12monthrevenue

When I first started my business there were a ton of things I did wrong, but there was one that caused me to close the doors to my company within 11 months: not knowing my true ideal client. 

I made the biggest mistake a business owner can make- and 90% of business owners in the U.S. make this mistake every year, causing them to close. You don’t want to make this mistake- and there is no reason for you to now that you’re here, and I’m going to tell you how to avoid it once and for all. 

Download The Artist’s Guide To Discovering Your True Ideal Client Here: 

bit.ly/yourtrueidealclient 

There are so many courses and resources you can tap into as an artist to help grow your business with your art, but none of these will move the needle for the short and long term if they don’t fit into your strategy.

Strategy to your business is like technique to your art- it forms the foundation upon which your work emerges. If you don’t have technique, no matter how passionate, knowledgeable or committed you are your work will never reflect a level of expertise and beauty as it would if you had the technique to back it up.

In business, knowing how to craft a strategy is the same as honing your technique with your art: it takes a skill set, practice and basic tools combined to help you make the right decisions for your business in the moments that count the most.

90% of small businesses in the U.S. fail every year, in large part because the owner doesn’t have the right combination of purpose, revenue and ideal client awareness to ensure the business stays on track. A large majority of these businesses are owned by creatives who are passionate about an idea and want to execute it their way without having the foundation in place to create a no-fail plan for the business to springboard off of.

If you don’t have a strategy, there is zero guarantee you will have control over your business. Instead, it will pull you in whatever direction it starts to move in as a result of decisions you make that may feel good in the moment.

Luckily, there are simple, easy ways to remedy this problem immediately, no matter where you are in your creative business life, which is what today’s episode is all about.

The Power Of your WHY Worksheet:

bit.ly/theartistswhy