Arts Management and Technology Laboratory

Take 20 minutes to learn about the future of digital arts marketing with industry expert Erik Gensler.

Art should be for everyone. For this week's Podcast Series, Danielle Linzer of The Andy Warhol Museum joins AMT Lab to discuss the importance of inclusion in the arts, and what technology can do to aid in inclusive programming's implementation, outreach and marketing efforts.

This week in our Podcast Series, we take a look back at Stewart Urist's conversation with Keith Giuliani and Christopher Evans of Savvior.

AMT Lab Contributor Stewart Urist brings our Podcast Series back to life, diving into Ford's Theatre's new digital strategy with Tatum Walker, Associate Director of Digital Strategy.

Last week, as part of the Master of Arts Management Speaker series, students had the unbelievable opportunity to listen to a talk on leadership by Terre Jones, president and CEO of Wolf Trap Foundation for the Performing Arts. Terre sat down with me afterwords to discuss the importance of technology in the work done by Wolf Trap. We discuss the importance of utilizing technology to enhance art, not dictate how it behaves, along with using technology to reach specific audiences (read: young people!). Terre also talked to me about how Wolf Trap has used technology in their programs, including their Face of America series and the Wolf Trap Opera. Perhaps the most interesting part of the conversation revolves around the Wolf Trap STEAM educational program - combining STEM learning with art.

Kate Langsdorf, Ford’s Theatre’s Education Programs Manager, was gracious enough to schedule time for a phone interview discussing her role in the creation and implementation of Ford’s Theatre’s distance learning programs. Currently Ford's programs include Virtual Field Trips and a short play entitled Investigating the Lincoln Assassination with Detective McDevitt, and they hope to further expand their offerings in the future.

Ceci Dadisman, Palm Beach Opera's Director of PR and Marketing, sat down with AMTLab to talk about her work and how she utilizes a variety of digital platforms to market more effectively and increase audience engagement. She also offered numerous tips about how arts organizations can get started in the world of new media.

I sat down with Deeksha Gaur, Woolly's Director of PR and Marketing, to learn more about Woolly's success and the lessons she has learned as an arts marketer in the digital age. The main takeaway? Audiences crave this type of direct interaction and any company can do it. Although Woolly has "technologized" the lobby, coupling a more analog experience with social media elements can inspire a broad conversation around your organization’s art.