Editor’s note: This episode was originally published in June 2024. We’re revisiting our conversation with Scott “Doc” Varn, founder and executive director of Preserving a Picturesque America, as part of our outdoor art-themed coverage in June 2025.
What’s more exciting than an epic treasure hunt, searching for America’s wild places? Today’s guest, Scott “Doc” Varn, is the founder and executive director of Preserving a Picturesque America (PAPA). Based in Asheville, NC, this unique organization upholds the conservation work begun by Victorian artist-explorers, who documented America’s unspoiled natural beauty with prose and illustrations. Their expeditions paved the way for PAPA and its contemporary conservation efforts, which are equal parts adventure and art.
The idea for PAPA emerged when Doc, a woodcut and watercolor artist, stumbled across a popular 19th-century book of scenic engravings while searching for prints of his home in Western North Carolina. Edited by the famed Romantic poet William Cullen Bryant, Picturesque America features 900 wood engravings and 50 steel engravings, accompanied by colorful essays that describe the scenery. Initially serialized before being bound into two volumes, the bestselling book helped popularize tourism in America and sparked the country’s conservation movement following the Civil War. It also inspired Doc to found PAPA and discover the forgotten secrets of the county’s first travel guide.
Using maps and original illustrations from Picturesque America, Doc and his team of writers, historians, and artists hunt for the exact location of the book’s images. These spots are sometimes hard to find, but Doc uncovers clues by chatting with locals and absorbing regional history as he travels. Tracing Picturesque America’s footsteps, artists and writers working with PAPA document these rediscovered places with prose, sketches, and plein air paintings.
Watch the PBS episode on PAPA, The Land We Live In, to learn more about Doc and his expeditions through scenic America. The episode delves into Doc’s quest to find locations along the French Broad River, which flows through Tennessee and North Carolina, his home state. Doc uses the French Broad chapter of Picturesque America as a guide, supplementing his trek with word-of-mouth clues from residents and local historians. PAPA’s book, Rediscovering a Picturesque America, is their version of the original French Broad chapter, a modern retelling of the classic Victorian travelogue.
For more information, please visit https://www.artsvilleusa.com/preserving-a-picturesque-america